Lisa Wines

Lisa Wines

Writer, Voice/Film Actor, Product Marketer

Phoenix, Arizona Area

Current
  • Owner at Lisa Wines LLC
Past

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Recommended
Lisa has 7 recommendations 7 people have recommended Lisa
Connections
91 connections
Industry
Internet

Lisa Wines’s Summary

PROFESSIONAL SUMMARY

• Seasoned Strategic Marketing Professional: Over 20 years product marketing and launch experience across a broad industry spectrum: electronics engineering software, internet games, insurance/financial marketing portals and men’s skincare

• Internet Trail Blazer: Over 11 years online B2B and B2C product development and marketing

• Global Perspective: Worked with companies in France, lived in Mexico and England, negotiated joint marketing agreements in France & Israel, presented VHDL software tools to 7000 engineers in Brussels, Berlitz Level-One Spanish & conversational French

• Video & Audio Production, On-Camera, On-Stage Talent: Produced more than 30 marketing & training videos, hosted medical talk show and live call-in shows, provided voice-over for Recording for the Blind in Los Angeles, voice-over trained in Hollywood, standup comic, made over 500 corporate and product presentations worldwide

• Versatile Team Leader: Managed large, corporate teams and small, startup, virtual teams

• Entrepreneurial Spirit: Motivated street-smart self-starter; focusing on new products and startups

• Strong Project Leader: Moving projects to completion on time and on or under budget

• Flexible Generalist: Ability to wear many hats throughout the product development and launch process – whatever it takes to get the job done

Lisa Wines’s Specialties:

New product launch, viral marketing, online community building, domestic & international marketing, video production, voice and film actor, technical writer and editor, advertising and web copy writer/editor, game designer/writer

Lisa Wines’s Experience

  • Owner

    Lisa Wines LLC

    (Motion Pictures and Film industry)

    April 2006 — Present (3 years 8 months)

    • Writer/Editor: Develop content for Wii, PSP and other video game consoles for French game developers NEKO and UBISOFT.
    • Corporate Training: Develop classroom and online video curriculum for undergraduate and MBA courses for Event Management, International Marketing, Communications/PR, Franchising.
    • Interactive Marketing Consultant: Created and maintained online communities for launch of the film Triomf.
    • Script Writer/Editor: Develop scripts for corporate training and product marketing films, including employee orientation for Advantage Transport, and franchisee training DVD for Curves International.
    • Voice and Film Actor: Provide on-camera and voiceover services for Curves International, as well as political campaign robocalls for Navigators LLC.

  • Web Production Manager, Senior Business Analyst, QA Manager

    Prospect Digital - www.buildyourmarket.com

    (Privately Held; 1-10 employees; Internet industry)

    January 2001 — March 2006 (5 years 3 months)

    • Launched online marketing portal for independent insurance and financial services advisors
    • Created co-brand strategy; managed 7 co-brands including USAllianz and Midland National
    • Developed marketing, ad and PR plans, sales incentive programs, marketing/sales collateral
    • Wrote financial direct response content for consumer audiences
    • Co-wrote, produced, performed in 5 training and marketing video/audio programs
    • Business analyst and quality assurance manager for 3 complete system redesigns

  • Senior Web Producer - Financial Channel

    Sandbox Entertainment – www.sandbox.com

    (Privately Held; 51-200 employees; Internet industry)

    November 1998 — December 2000 (2 years 2 months)

    • Launched 8 online financial games in 9 months – developed game concepts, wrote specifications and managed production and game marketing process
    • Increased channel membership from 7400 to 50,000 and monthly page views from 600,000 to 2,530,000 in five months, with no marketing budget
    • Negotiated prize barter and sponsorship deals
    • Developed and managed e-commerce marketing partners

  • Senior Production Manager, Director of Content

    Private Networks

    (Privately Held; 1-10 employees; Online Media industry)

    December 1997 — November 1998 (1 year )

    • Launched nationwide online/satellite medical education program for hospital staff
    • Acquired and produced digital training content and managed content distribution partnerships (i.e. Lippincott Williams & Wilkins)
    • Produced and hosted medical talk show and daily live call-in shows
    • Wrote video and program scripts and provided voice-over for prerecorded programming

  • Financial Channel Marketing Manager, Producer

    Sandbox Entertainment – www.sandbox.com

    (Privately Held; 11-50 employees; Internet industry)

    April 1996 — December 1997 (1 year 9 months)

    • Launched financial education and game CD ROM for CNN
    • Developed CD concept, user experience and navigational flowcharts
    • Wrote & managed video production, including filming and interviewing Lou Dobbs, other CNN financial newscasters and financial industry pundits
    • Negotiated CD manufacturing/fulfillment and content contracts; acquired all CD content for free
    • Wrote and implemented product marketing plan
    • Completed multi-media multi-platform CD design and production process in less than 3 months

  • Vice President of Marketing

    ZIRH Skin Nutrition - www.zirh.com

    (Privately Held; 1-10 employees; Cosmetics industry)

    May 1995 — February 1996 (10 months)

    • Launched men’s skincare line nationwide through direct response and exclusive Barney’s retail outlets – product line sold to Revlon!
    • First month of launch: $7K/day in sales, 90% direct-response sales rate, 89% up-sale rate
    • Developed direct-response & retail marketing plan, retail & telemarketing sales training
    • Managed PR and advertising firms. Worked with media buyer for $.5M buy.
    • Managed press event: 40 beauty editors (GQ, Men’s Health, Men’s Style, Rolling Stone, etc.)
    • Wrote marketing collateral and produced sales training and press kit videos

  • Director of Operations

    Southwest Metalsmiths - www.swmetalsmiths.com

    (Privately Held; 51-200 employees; Construction industry)

    December 1991 — September 1992 (10 months)

    • Implemented process improvement and designed company turn-around
    • Built Human Resources foundation: hiring procedures, job descriptions, performance review standards, compensation plans, 401K, health coverage, drug testing, automated payroll
    • Decreased overhead by 10% through efficiency without losing personnel
    • Improved morale by creating employee-led Solutions Team

  • International Product Marketing Manager

    CLSI (CAD Language Systems Inc)

    (Privately Held; 11-50 employees; Computer Software industry)

    December 1991 — September 1992 (10 months)

    • Launched VHDL electronics engineering software tools
    • Developed and implemented domestic & international marketing plans
    • Managed domestic and international trade shows and interfaced with industry analysts
    • Managed joint marketing agreements with Honeywell Bull (Paris) and The Bird Foundation (www.birdf.com - Israel)
    • Wrote sales & marketing collateral, advertising and PR copy, technical specifications and product manuals
    • Spoke at symposiums and trade shows worldwide
    • Product launch was so successful, CLSI was acquired by Viewlogic Systems

  • Western Regional Manager – Marketing and Tech Support – Electronics Division

    Intergraph Corporation

    (Privately Held; 10,001 or more employees; Computer Software industry)

    December 1985 — December 1991 (6 years 1 month)

    • Built top-tier marketing and customer support team from scratch: 26 electronics engineers, printed circuit board and hybrid designers
    • Developed and performed software demonstrations at trade shows. Benchmarked tools for prospective clients.
    • Managed 2500 computer “seats” (i.e. Boeing, General Dynamics, Luke AFB, Alcoa, Motorola)
    • Developed Computer Systems Implementation Process and Customer Advocacy Program which were adopted as world-wide company standards
    • Wrote, produced and hosted more than 20 product sales videos
    • Eliminated customer crisis calls in my region in 6 months
    • Increased repeat sales in West Coast region by $2M annually

Additional Information

Lisa Wines’s Groups:

WorldWIT - Women in Technology

  •    Online Marketing Media
  •    Intergraph Alumni Group
  •    Federal Voting Assistance Program (FVAP), DoD

Lisa Wines’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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