Lisa Rodwell

Current

VP Marketing & Product at moo.com

Past

Director of Audience & Communications at Yahoo! Europe
Director of Marketing - Search & Yahoo! Answers at Yahoo! Europe
Head of Marketing -Yahoo! Personals Europe at Yahoo!

Marketing Director, Activation at eBay
Group Director at Ogilvy & Mather/OgilvyOne- London, Prague, Toronto
Senior Financial Analyst at Procter & Gamble
Finance trainee at SJ - Swedish State Railways

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Education

Queen's University

Recommended

7 people have recommended Lisa

Connections

500+ connections

Industry

Internet

Websites

Lisa Rodwell’s Experience

VP Marketing & Product

moo.com

(Privately Held; 11-50 employees; Printing industry)

September 2007 — Present (2 years 3 months)

moo.com is an online stationer, selling a range of remarkable, custom print products (starring business cards) to customers in more than 140 countries.

As VP Sales & Marketing, my role is a focused on driving revenue and growth through the marketing of MOO's product line while building a brand that is loved by its customers.

We are passionate about listening to our customers and using it as a guide for future success and innovation. It is through a dialogue with our customers that we are able to come up with winning products but also how we maintain such a loyal customer base who regularly recommends MOO to their friends.

We also use more traditional on and offline marketing vehicles to reach new customers. The combination of PR, brand and online marketing has driven MOO to new levels of world-wide success.
Director of Audience & Communications

Yahoo! Europe

(Public Company; 10,001 or more employees; YHOO; Internet industry)

March 2007 — August 2007 (6 months)

My team has overall responsibility for identifying key target audiences for Yahoo! in Europe, developing the appropriate propositions to meet their needs, and ensuring that our user, product and brand marketing strategies are executed effectively and consistently across all consumer touchpoints. Specifically, my team is responsible for brand strategy, off and online communications, word-of-mouth initiatives and our community outreach programmes. In addition, the team looks at how best to editorialize the front page to make it most engaging and relevant for our users.
Director of Marketing - Search & Yahoo! Answers

Yahoo! Europe

(Public Company; 5001-10,000 employees; YHOO; Internet industry)

March 2006 — February 2007 (1 year )

Develop and oversee the implementation of the European marketing strategy for Yahoo! Search.

Most recently this includes the launch of the fastest growing Yahoo! property in Europe - Yahoo! Answers.
Head of Marketing -Yahoo! Personals Europe

Yahoo!

(Public Company; 5001-10,000 employees; YHOO; Internet industry)

June 2005 — February 2006 (9 months)

Develop the European Online Personals Business for Yahoo!. My team is responsible for acquiring new users and retaining them through a keen understanding of their needs.
Marketing Director, Activation

eBay

(Public Company; 1001-5000 employees; ebay; Internet industry)

February 2002 — June 2005 (3 years 5 months)

My role at eBay Canada was to increase member trading activity and revenue developing a comprehensive customer contact strategy . Ultimately, my team was responsible for getting new eBay users to start buying and selling while increasing the usage among older members. This meant using a targeted approach to on-site merchandising, email marketing, education and community relations. My team was also responsible for the eBay PowerSeller programme.
Group Director

Ogilvy & Mather/OgilvyOne- London, Prague, Toronto

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

September 1994 — December 2001 (7 years 4 months)

Over seven years at Ogilvy, I worked across 3 different offices (Toronto, Prague and London) and 3 different communication disciplines (advertising, direct marketing and interactive). Throughout my tenure at Ogilvy, I was priviledged to work with some of the top brands and businesses both locally and internationally. Some of my clients included: IBM, American Express, Unilever, Nestle, Motorola. In addition to client work, new business development and pitches was part of my mandate in both Prague and London.
Senior Financial Analyst

Procter & Gamble

(Public Company; 10,001 or more employees; Consumer Goods industry)

September 1992 — August 1994 (2 years )
Finance trainee

SJ - Swedish State Railways

(Government Agency; 5001-10,000 employees; Transportation/Trucking/Railroad industry)

September 1990 — June 1991 (10 months)