Lisa Peyton

Current

Media Strategist at Peyton Media Management
Executive Editor and Marketing Strategist at Thoroughly Modern Marketing TMMPDX.COM (Self-employed)

Past

Seo and Blog Optimization Specialist at Supporting Characters
Social Media Marketing Specialist at Supporting Characters
Director of SEM Strategy and Client Services at EngineWorks

Marketing Coordinator at Generator Group
Consultant at WorldTravel BTI

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Education

Virginia Commonwealth University

Recommended

4 people have recommended Lisa

Connections

107 connections

Industry

Internet

Websites

Lisa Peyton’s Summary

Lisa Peyton’s Specialties:

Social Media Marketing and Campaign Strategy
Wordpress Implementation and Optimization
Blog Content Creation and Optimization
Web Analytics
Google Analytics
SEO/SEM

Lisa Peyton’s Experience

Media Strategist

Peyton Media Management

(Internet industry)

June 2009 — Present (6 months)

Peyton Media Management offers Blog Management Services, Social Media Services and Blog/Website creation in downtown Portland, Oregon.
Executive Editor and Marketing Strategist
Thoroughly Modern Marketing TMMPDX.COM (Self-employed)

(Self-Employed; Internet industry)

February 2009 — Present (10 months)
Seo and Blog Optimization Specialist

Supporting Characters

(Internet industry)

January 2009 — June 2009 (6 months)
Social Media Marketing Specialist

Supporting Characters

(Internet industry)

2009 — 2009 (less than a year)
Director of SEM Strategy and Client Services

EngineWorks

(Privately Held; Internet industry)

January 2008 — March 2009 (1 year 3 months)

Director of SEM Strategy and Client Services for a Portland, OR based marketing agency.
Responsibilities include:
Client Portfolio - Managing portfolio of PPC clients, monthly spend across all engines totaling over $200K or $2.4 million annually.
Team Manager - Direct team of search engineers to implement PPC strategy.
Build Campaign Strategy - Create comprehensive strategy documents for all new accounts.
Conversion Tracking - Conduct performance audit on existing campaigns and optimize for greater ROI.
Ensure all campaigns are tracking conversions and revenue data
properly.
ROAS - Work with the client to ensure greatest possible Return On Ad Spend.
Landing Page Optimization - Perform landing page consultations to ensure the highest possible conversion rate.
Copywriting - Write ad copy variants and perform A/B copy testing to improve CTR on existing PPC ads.
Keyword Research - Use Wordtracker, Keyword Discovery and Google to expand and optimize client’s keyword lists.
Marketing Coordinator

Generator Group

(Privately Held; 11-50 employees; Staffing and Recruiting industry)

June 2006 — 2008 (2 years )

Created and implemented successful Internet Marketing Strategy achieving the following results:
#1 ranking in Google, Yahoo and MSN for targeted, long-tail keyword phrases.
Implemented and Managed Paid Search Campaign in Google.
Doubled the number of indexed pages in Google, Yahoo and MSN.
Optimized company blog by creating keyword rich categories, content, and by adding features such as RSS and email subscription.
Doubled overall website traffic.
Doubled the number of overall inbound links.
Doubled the amount of traffic from search engines.
Increased overall conversion rate by 25%.
Consultant

WorldTravel BTI

(Privately Held; 5001-10,000 employees; Leisure, Travel & Tourism industry)

June 1999 — August 2005 (6 years 3 months)

Lisa Peyton’s Education

Virginia Commonwealth University

Additional Information

Lisa Peyton’s Websites:

Lisa Peyton’s Interests:

Social Media Marketing, Virtual Worlds, Anything Internet, Wordpress, Blog Optimization, Online Content Creation and Publication, Twitter.

Lisa Peyton’s Groups:

Web Analytics Association
Association of Virtual Worlds
Online Marketing Council

Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Inbound Marketers - For Marketing Professionals
PDX Technology Professionals - Portland Oregon
Search Marketing Group - IQ Workforce
Virtual Job Candy
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
Portland Oregon Women on the Web (POWW)
Ask TMM: Portland Oregon’s Resource for Internet Marketing