Digital Marketing Strategist at Consultive
Rochester, New York Area
- Current
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- Editor/Writer, Fuel Your Branding at Fuel Brand Inc.
- Digital Marketing Strategist at Consultive
- Past
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- Marketing Specialist at Nukote International
- Social Media and Media Stategist at AdWorkshop
- PR and Social Media Account Manager at AdWorkshop
- Research Assistant at Harris Interactive
- Education
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- Roberts Wesleyan College
- Recommended
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9 people have recommended Lisa - Connections
-
130
connections
- Industry
- Marketing and Advertising
- Websites
Lisa Kribs’s Summary
What I do: Marcom | Digital + Technology Strategy | Social Media | PR + The new PR Media | Creative | The Third Screen | Trends | Music Industry | Advertising | Business Planning
How I do it: Strategic Planning | Research | Client Services | Account Management | Innovation
Appreciates: buzz, social marketing, trends, viral, community management, the indie music scene, good design vs. art sauce, NEEN, fresh creative, PR 2.0, clever and dedicated campaigning, PR folks that 'get it', B.W.A.P (blogging with a purpose) and tastemakers.
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Lisa Kribs is currently strategizing + creating.
Prior - Nukote International Inc., responsible for the development and implementation of Marketing Communications programs for Nukote and business partners (April 2008).
Prior - Adworkshop (& Inphorm) in Lake Placid, NY- A boutique think tank and communications firm (July 2007).
Prior - Research assistant for big pharma, within the health arena for the global company Harris Interactive Inc. There she was responsible for implementation of clients goals' and efforts including study design, fielding procedure, recommended methodology, coding direction, online testing, online marketing strategy, reporting and recommendations.
Lisa Kribs’s Specialties:
Communications, Project and Account Management, Research, Web, Social communities, Interactive Marketing, Viral, Qualitative and Quantitative, Project Management, Business Development, PR, Online Brand Strategy and Positioning
Lisa Kribs’s Experience
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Editor/Writer, Fuel Your Branding
Fuel Brand Inc.
(Privately Held; Internet industry)
September 2009 — Present (4 months)
Responsible for developing the editorial vision and content strategy for www.fuelyourbranding.com. FYB is a site within the Fuel Brand Network, a group of content and editorial sites dedicated to creative development.
Provides day-to-day management of the FYB site including:
- Generate, research, review and edit site content
- Write regular posts and articles for the site
- Ensure that all content adheres to the Fuel Brand Network style and brand in terms of writing and design
- Investigate development and cross-promotion opportunities Fuel Your Branding.
- Research and source contributing writers
- Trending, buzz monitoring and analysis
- Ensure a smooth user experience by monitoring feedback and reporting issues to creative and technical teams
- Build the FYB social network using Twitter, Facebook and other social networking tools to connect with readers. -
Digital Marketing Strategist
Consultive
(Marketing and Advertising industry)
May 2009 — Present (8 months)
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Marketing Specialist
Nukote International
(Business Supplies and Equipment industry)
April 2008 — April 2009 (1 year 1 month)
Help Nukote preserve our planet's natural resources. Recycle your ink jet and laser toner cartridges.
Nukote International is a global leader in imaging supplies. We provide a complete line of high-quality, affordable and environmentally friendly products for more than 30,000 imaging devices. Headquartered in Rochester, New York, Nukote has Sales, Research & Development, Engineering, Manufacturing, Marketing, Product Management and Customer Service operations located throughout North America, Europe and Asia. -
Social Media and Media Stategist
AdWorkshop
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2007 — March 2008 (10 months)
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PR and Social Media Account Manager
AdWorkshop
(Marketing and Advertising industry)
2007 — March 2008 (1 year )
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Research Assistant
Harris Interactive
(Public Company; 1001-5000 employees; Market Research industry)
November 2005 — June 2007 (1 year 8 months)
Lisa Kribs’s Education
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Roberts Wesleyan College
2001 — 2005
- Activities and Societies:
- S.I.F.E, HFH
Lisa Kribs’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
