Lisa Grissom

Lisa Grissom

Founder & Managing Partner of Promising Projects, Producer of TCBF, Editor of WTB and Creator of Life Wonderments Blog

Odessa/Midland, Texas Area

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Lisa Grissom's Overview

  • Permian High School

500+ connections


Lisa Grissom's Experience

Co-Founder & Managing Partner

Promising Projects

Privately Held; 1-10 employees; Music industry

November 2006Present (7 years 11 months) Midland, TX

Promising Projects works in a multitude of capacities on projects we find interesting, with promise and purpose. Much of our work has to do with incubating, supporting and promoting live music concepts.

Some of our first projects included representing a diverse roster of artists.

We also offer talent buying services, buying talent for both venues, as well as Festivals and events.

We conceptualized and designed Tall City Blues Fest, which we also produce in-house. And we are hired to produce entertainment for other events, as well. We handle production & event logistics on behalf of other presenters, such as non-profits doing a fundraiser concert, private events, grand openings, VIP galas, etc.

We publish the West Texas Blues magazine, a quarterly publication distributed throughout the greater West Texas area.

Our art department also designs event marketing materials including posters, flyers, guides and programs, as well as mission driven collateral material, such as informational guides and brochures for non-profits.

Other services we provide include entertainment search services, consulting and event design.


West Texas Blues Magazine

January 2013Present (1 year 9 months) Midland, TX

Exploring Our Community and Creating Connections

West Texas Blues is a quarterly lifestyle and leisure magazine that explores West Texas communities and creates connections by reaching beyond the music into other areas of adventure such as art, leisure, nightlife, travel, entertainment, food and health.

West Texas Blues is geared primarily toward a readership aged 21-65. Our readers contribute to their communities, embody the entrepreneurial spirit, and live their lives with gusto! They inspire; they create; they relish in the joys of life and they live abundantly. Our readers travel with curiosity; they purposely seek adventure; they think in possibilities. They are a diverse cross-section of people who aspire to be better tomorrow than they are today.

West Texas Blues is a complimentary, quarterly magazine distributed throughout the West Texas area four times a year in January, April, July and October.

The distribution area includes the larger markets of Midland, Odessa, San Angelo, the Trans-Pecos region of Alpine/Marfa/Fort Davis/Marathon/Terlingua, as well as extending to the small surrounding West Texas towns amongst this larger-market radius.  

We look for distribution points in each community that are independently owned and operated.

West Texas Blues is published by Promising Projects, Inc. and is a full-color publication trimmed to a finished size of 8.5 X 11.

We specifically seek advertisers that embody the spirit of entrepreneurship and add vibrancy to their community by making thoughtful products, services and experiences available to West Texans.

Privately Held; 1-10 employees; Music industry

April 2010Present (4 years 6 months) Midland, TX

Now in its fourth year, Tall City Blues Fest 2014, presented by Mazda Midland/Odessa, will be held July 25-27, 2014 in Centennial Plaza (Downtown Midland, TX).

The Fest is a multi-stage Blues music festival hosting award-winning performers across multiple stages. Tall City Blues Fest also hosts educational workshops, a silent art auction, a midnight spectator jam, an autographed memorabilia raffle and a Sunday Gospel Brunch.

Our Mission is to create irresistible fun in a family-friendly environment that contributes positively to the West Texas quality of life.

Go to for more info!

Privately Held; 10,001+ employees; Professional Training & Coaching industry

December 2002April 2007 (4 years 5 months)

Provided business ownership coaching services by helping clients evaluate opportunities, get started in business, maintain clarity through tough times, systematize their business, and drive rewards from their business. Included providing education about business ownership, speaking to individuals and groups, and writing articles in a variety of publications.

Financial Planning Analyst/Investor Relations Liaison

May 2000July 2001 (1 year 3 months)

Developed and coordinated the annual budgeting process, as well as mid-year and quarterly forecasts. Prepared various monthly and quarterly reports including variance analyses, bookings summaries, sales analyses, bonus accrual schedules, reconciliations, and 10-Q and 10-K summaries. Scheduled and conducted monthly variance meetings with department heads. Developed and documented strategy for automating variance analysis process. Coordinated and oversaw distribution of investor packages. Implemented an investor response system. Coordinated with newswire service for dissemination of press releases to investors.

State & Local Tax Consultant

Ryan & Company

Privately Held; 1001-5000 employees; Financial Services industry

June 1998March 2000 (1 year 10 months)

Represented clients for sales tax overpayments. Reviewed a representative group of invoices from the audit period, presented proof of overpayments to a state auditor and defended that position. Redesigned and implemented the rate database and user interface utilized by consultants to accumulate and calculate specific overpayment scenarios.

Mergers & Acquisitions Analyst

Sun Healthcare Group

Privately Held; 10,001+ employees; SUNH; Hospital & Health Care industry

January 1998May 1998 (5 months)

As an intern, performed financial analysis for the purchase of nursing homes for the Mergers and Acquisitions department.

Lisa Grissom's Skills & Expertise

  1. Event Management
  2. Entertainment
  3. Entrepreneurship
  4. Music Industry
  5. Public Speaking
  6. Music
  7. Coaching
  8. Sales
  9. Advertising
  10. Business Coaching
  11. Press Releases
  12. Events Coordination
  13. Project Management
  14. Talent Booking
  15. Event Design
  16. Entrepreneurship Development
  17. Copy Editing
  18. Blogging
  19. Festivals
  20. Event Planning
  21. Special Events Production
  22. Entertainment Consulting
  23. Copywriting
  24. Writing
  25. Concerts
  26. Mentoring

View All (26) Skills View Fewer Skills

Lisa Grissom's Education

The University of New Mexico - Robert O. Anderson School of Management

Bachelor of Business Administration, Accounting


Activities and Societies: Beta Alpha Psi, Accounting Association

The University of Texas of the Permian Basin


Odessa College


Permian High School


Lisa Grissom's Additional Information


Writing/Blogging, Reading, Motorcycle Riding (H-D 1200C), Travel, Playing Pool, Photography, Spiritual Study, Holistic Health & Healing, Studying Spanish

Groups and Associations:

Foundation for Women's Resources, Young Professionals of Midland, Hotel/Motel Tax Advisory Board

Contact Lisa for:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

Lisa Grissom's Summary

I try to live my Life in allowance by "following the energy" where it leads me. It constantly requires course correction. Sometimes I resist; sometimes I'm surprised...pleasantly!

As quoted by Seth Godin who writes ridiculously good stuff and whom I recommend highly, "Trying is not dying; trying is the opposite of hiding".

I'm blessed to be able to work on some really great projects and sometimes that overwhelms me, until I take a step back and remember to be grateful for all the abundance and expression of creativity I have in my Life!

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