Communications Manager at Petsmarketing Insurance.com Agency Inc.
Cleveland/Akron, Ohio Area
- Current
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- Communications Manager at Petsmarketing Insurance.com Agency Inc.
- Past
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- Web Coordinator, Tire Business and Rubber & Plastics News at Crain Communications
- Reporter/Web Coordinator, Tire Business at Crain Communications
- Reporter, Tire Business at Crain Communications
- Business reporter at the Times Herald at Gannett
- Editorial Intern at Crain Communications Inc.
- Education
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- Kent State University
- Recommended
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6 people have recommended Lisa - Connections
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111
connections
- Industry
- Online Media
- Websites
Lisa Hockensmith’s Summary
I am an energetic Web professional with a solid foundation of effective writing and editing skills. I am fascinated by the constant changes in the online world, but I'm careful to always keep my focus on how new solutions could benefit my organization's core mission. I'm constantly figuring out how to adapt new technologies to that mission, learning the new skills to make it happen and working with others to develop a model to support the effort itself.
Lisa Hockensmith’s Specialties:
Management of Web design; Web video production using Adobe Creative Suite; Solid reporting, writing and editing skills; Traffic analytics; Overseeing all components of a site.
Lisa Hockensmith’s Experience
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Communications Manager
Petsmarketing Insurance.com Agency Inc.
(Privately Held; Insurance industry)
October 2009 — Present (3 months)
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Web Coordinator, Tire Business and Rubber & Plastics News
Crain Communications
(Privately Held; Publishing industry)
April 2007 — October 2009 (2 years 7 months)
I oversee two B2B Web sites, TireBusiness.com and RubberNews.com, managing daily content, improving usability and discovering new features that will add value for readers and advertisers. Last summer I created an online video newscast that went weekly in January. I plan, shoot, anchor and edit the newscast, and it's been a huge challenge and a lot of fun at the same time. My current projects are to gain more technical Web knowledge and to find effective ways to use social media for my publications. I recently started tweeting about the video newscast (@TBNewsMinute) and am working on building a following.
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Reporter/Web Coordinator, Tire Business
Crain Communications
(Privately Held; Publishing industry)
August 2005 — April 2007 (1 year 9 months)
In 2006 I established a new design of TireBusiness.com with a focus on improved usability and appearance. That was the first major redesign of the site since its launch in the mid-90s. Another significant project I had in this position was organizing the vast statistics and rankings Tire Business publishes throughout the year. Probably most important I set up a workflow for all of them to continue to be updated as they're published.
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Reporter, Tire Business
Crain Communications
(Privately Held; Publishing industry)
November 2002 — August 2005 (2 years 10 months)
As a reporter I covered a wide variety of topics in the tire industry, including tire makers' relations to their network of independent dealerships, earnings results and analysis, features on small business owners, breaking news concerning core readers and new product introductions. I also assisted with the layout of the print publication.
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Business reporter at the Times Herald
Gannett
(Public Company; GCI; Newspapers industry)
July 2001 — November 2002 (1 year 5 months)
At the Times Herald, I covered local businesses from small tourist shops to large automotive industry manufacturers. I mostly focused on the health of the local economy, efforts to attract large manufacturers and programs to revitalize small business clusters. I also helped develop a new print design for the home and garden supplement.
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Editorial Intern
Crain Communications Inc.
(Privately Held; 1001-5000 employees; Publishing industry)
June 2000 — August 2000 (3 months)
Lisa Hockensmith’s Education
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Kent State University
Bachelor's of science and bachelor's of arts degrees , Journalism and English , 1997 — 2001
Graduated Summa Cum Laude and in good standing with the Honors College.
Received Founders Scholarship from Kent State University, 1997-2001; Paul A. Poorman Scholarship, 1999-2000; and Fran Murphy Scholarship, 2000-2001.- Activities and Societies:
- Phi Beta Kappa; Editor of student magazine; features editor of student newspaper; equestrian club; Honors College
Additional Information
Lisa Hockensmith’s Websites:
Lisa Hockensmith’s Groups:
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Online News Association -
ThoseinMedia -
Online reporters and editors -
American Society of Business Publication Editors -
FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals -
Linked Akron -
Online Journalism -
Crain's Cleveland Business -
The North American Pet Health Insurance Association -
vet DVM - Growth Strategies for the Pet Industry
Lisa Hockensmith’s Honors:
Best Trade Publication Web Site in 2009 for RubberNews.com, Ohio Society of Professional Journalists;
Best Trade Publication Web Site in 2008 for RubberNews.com, Ohio Society of Professional Journalists;
Best Web design, magazine, in Ohio for RubberNews.com in 2008, Cleveland Press Club;
Best Web design, magazine, in Ohio for TireBusiness.com in 2007, Cleveland Press Club;
First Place, features/special section stories, 2007, Cleveland Press Club;
Second Place, sports writing, The William Randolph Hearst Foundation's Journalism Awards Program, 2001.
