Lisa Haverty, Ph.D.

Current

Adjunct Professor at Northeastern University
Adjunct Professor at Emerson College
Cognitive Scientist at Brain on Brand

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Education

Carnegie Mellon University
Dartmouth College

Recommended

1 person has recommended Lisa

Connections

234 connections

Industry

Marketing and Advertising

Websites

Lisa Haverty, Ph.D.’s Summary

Ever seen a funny ad and had no idea what it was for? I fix those.

It costs companies millions of dollars each year making ads that are "misattributed", or simply not attributed at all.

Why would someone pay to air such an ad, never mind to produce it?

Consumers can't tell you what they'll remember next week, but Cognitive Science can.

Lisa Haverty, Ph.D.’s Experience

Adjunct Professor

Northeastern University

(Educational Institution; Higher Education industry)

December 2008 — Present (8 months)
Adjunct Professor

Emerson College

(Educational Institution; 501-1000 employees; Higher Education industry)

September 2008 — Present (11 months)
Cognitive Scientist

Brain on Brand

(Marketing and Advertising industry)

November 2007 — Present (1 year 9 months)

Cognitive science applied to the art of advertising.

For advertising to work, people have to remember the messages we deliver. Decades of literature in cognitive science focus on just that: how people think, learn, and remember. It offers a unique look into consumers’ minds and an opportunity to understand behavior in ways that have never before been possible.