LinkedInLisa Gulasy

Lisa Gulasy

Content Strategist & Writer

Location
Cleveland/Akron, Ohio Area
Industry
Marketing and Advertising
Current
  1. Oberlin College
Previous
  1. Kuno Creative,
  2. Come Recommended,
  3. MGA Entertainment
Education
  1. Kent State University
Recommendations7 people have recommended Lisa
Websites
383connections

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383connections
Oberlin College

Oberlin College

Assistant Director of Internal Communications

– Present

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Background

Summary

I graduated summa cum laude from Kent State University where I studied public relations, advertising and broadcast journalism.

Crafting and distributing compelling content and nurturing engaged communities are my specialties and passions. My writing is highly polished and engaging, and my editing and proofreading skills are exemplary. I've been published on several well-known sources, including The Huffington Post, Mashable, Salon and HubSpot.

I am an intelligent and hardworking professional with demonstrated strategic and creative thinking abilities.

Experience

Assistant Director of Internal Communications

Oberlin College
– Present (1 month)Oberlin, Ohio

Brand Journalist

Kuno Creative
(2 years 3 months)Avon, Ohio

-Develop and execute content strategy based on interviews with clients and their customers
-Develop buyer personas to be used in all content creation
-Conduct interviews and perform research to write 1-2 eBooks, case studies or other narratives and associated written materials (email copy, social media posts, press releases, etc.) monthly
-Write and/or edit 30+ blogs monthly
-Direct a team of freelance writers, managing their deadlines and editing their content for tone, style and grammar
-Create and manage blog and social media editorial calendars

(Formerly content specialist and associate)

Content Creator

Come Recommended
(3 months)

-Researched and wrote 2-3 client blogs daily
-Wrote two blog posts for the Come Recommended blog and one article for the Come Recommended Community weekly
-Helped draft daily newsletter about HR, careers and recruiting
-Updated company Facebook, Twitter, LinkedIn, Tumblr, StumbleUpon and Google+ pages weekly
-Responded to relevant client HARO and ProfNet queries

E-Commerce Copy Writing Intern

MGA Entertainment
(5 months)Hudson, Ohio

-Independently studied MGA brands to become familiar with product voices and offerings
-Wrote 50 fresh, SEO-friendly product descriptions for top-selling products on Amazon.com within first two weeks
-Compiled Excel spreadsheets correcting online grammar, punctuation and usage errors for Little Tikes, Bratz and Lalaloopsy product lines for retailers including Target and Toys 'R' Us
-Monitored Little Tikes' top competitors for new selling strategies

On-air Talent and Tech

TV2 KSU
(2 years 9 months)Kent, Ohio

-Appeared on-air live bi-weekly in a hectic, always changing news environment
-Researched current events and trending stories, writing at least three on-air pieces weekly
-Wrote, captured, edited and fronted two broadcast news packages in the Spring 2012 semester and three broadcast packages the Fall 2010 semester
-Quickly learned to operate audio board, prompter, VTR and camera

Student Public Relations Manager

The Tannery Communications
(1 year 4 months)Kent, Ohio

-Developed strong working relationships with Kent State University officials, clients and co-workers
-Managed art directors, copywriters and graphic designers, ensuring projects were the highest quality and completed in a timely manner
-Wrote and edited copy for client websites, newsletters and press releases, including a five-part press release series announcing the 2011 Scholastic Journalism Census results
-Wrote and designed a company fact sheet, which was distributed to Kent State University officials, potential clients and employees
-Updated and monitored the company's Facebook and Twitter profiles weekly

Public Relations Intern

McKinney-Cerne Inc.
(4 months)Painesville, Ohio

-Assumed responsibilities of a senior account executive
-Wrote and edited two to three press releases weekly, at least two of which were published verbatim in "Today's Family Lake County" and "The Bridge"
-Created and maintained a company blog about marketing trends and advertising campaigns

Education

Kent State University

Bachelor of Science (B.S.), Public Relations & Advertising, 3.81

-Selected as one of six accomplished undergraduate women to be a part of the 2011 Kent State University Homecoming Court
-Selected as one of five students to compete in the 2012 PRSSA Bateman Case Study Competition
-Created a strategic public relations campaign for the Salem Area Chamber of Commerce in Public Relations Campaigns, a semester-long senior-level course
-Studied art history abroad in London and Paris during the 2011-2012 winter intermission where I critiqued artwork in the Louvre, The National Gallery and The British Museum

Activities and Societies: TV2 KSU, Kappa Tau Alpha, PRSSA, Honors College

Norwin High School

High School Diploma

Activities and Societies: National Honors Society, Student Council, Select Choir, Show Choir, Lady Knights Softball, Powderpuff Football, Spanish Club

Skills

  • Blogging
  • Copywriting
  • Social Media
  • Content Strategy
  • Public Relations
  • Content Marketing
  • Copy Editing
  • Feature Articles
  • HubSpot
  • Public Speaking
  • Storytelling
  • Email Marketing
  • Buyer Personas
  • Ebooks
  • Editorial Calendars
  • Video Marketing
  • See 1+  See less

Honors & Awards

President's List, four semesters
President's Scholarship recipient
Dean's List, three semesters
Dean's Scholarship recipient
University Award recipient
2012 PRSSA Bateman Case Study Competition applicant
2011 Kent State University Homecoming Court
Spring 2012 TV2 KSU Best VTR
2011-2012 JMC Alumni Council Legacy Scholarship recipient
2011 Kappa Tau Alpha inductee
2011 Ohio Educational Technology Conference Reporter
2010-2011 John Fowler Award recipient
Spring 2010 TV2 News Best Weather Anchor

Languages

  1. English

    Native or bilingual proficiency

Certifications

Inbound Marketing Certified

HubSpot

Publications

Brand and Capture Blog(Link)

Kuno Creative
January 2005

Blog posts by Lisa Gulasy

Authors:

Projects

Kuno Creative - Website Redesign 2014(Link)

Complete overhaul of the design, content and user experience of the Kuno Creative website. With thousands of visitors every single day, we had our work cut out for us to improve things. Highlights include some cool but subtle and tasteful paralax scrolling, new future-focused navigation inspired by app designs and a re-thinking of inbound marketing best-practices for the future (i.e. usage or forms and Smart Content vs. CTA's and Landing Pages).

Team members:

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