Lisa Ditlefsen

Current

• Head of Search at Base One

Past

• Project Manager at Base One Communications
• Marketing Manager at Petrel Software
• Events Manager at Integer Marketing Communications

• News Editor/Manager at Good Ski Guide Magazine

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Education

• Kingston College
• University of Trondheim

Recommended

2 people have recommended Lisa

Connections

97 connections

Industry

Internet

Websites

• SEO Chicks
• Base One

Lisa Ditlefsen’s Summary

Lisa Ditlefsen has eight years' experience in marketing, three of which in SEO/SEM. She currently works for Base One as Head of Search, where she set up the department from scratch 3 years ago. She works on a range of high profile clients both in B2B and B2C.

Lisa won the "B2B Newcomer of the Year" award at the B2B Marketing Awards 2007. This year (May 2008) she won "Best Use of Technology by Under 30 Year Old Woman" at the Blackberry Women & Technology Awards.

She has also authored a chapter on search techniques in the book B2B Marketing Experts (published in 2007), and contributes regularly to publications off- and online. Ditlefsen is heavily involved with the global SEO community and founded the SEO-Chicks blog (www.seo-chicks.com) in June 2007. She has been a speaker at both Search Engine Strategies and SMX (Search Marketing Expo) conference series.

Lisa Ditlefsen’s Specialties:

Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media Optimisation (SMO), Blogging, Web Analytics, Online Marketing, Online Strategy

Lisa Ditlefsen’s Experience

• Head of Search

  Base One

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  April 2005 — Present (3 years 5 months)

• Project Manager

  Base One Communications

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  June 2002 — June 2004 (2 years 1 month)

• Marketing Manager

  Petrel Software

  (Privately Held; 51-200 employees; Oil & Energy industry)

  January 2002 — June 2003 (1 year 6 months)

• Events Manager

  Integer Marketing Communications

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 2001 — December 2001 (5 months)

  5 month contract, organising and running events for Tirol Tourist Board

• News Editor/Manager

  Good Ski Guide Magazine

  (Privately Held; 11-50 employees; Publishing industry)

  January 2000 — August 2001 (1 year 8 months)

Lisa Ditlefsen’s Education

• Kingston College

  City & Guilds, Photography

  Distinction achieved

• University of Trondheim

  Philosophy, Logic, Media

Additional Information

Lisa Ditlefsen’s Websites:

• SEO Chicks
• Base One

Lisa Ditlefsen’s Interests:

SEO, Photography and movies

Lisa Ditlefsen’s Honors:

• WINNER "Best Use of Technology by under 30 year old Woman"
Blackberry Women& Technology Awards 2008
• WINNER of "Best B2B Marketing Newcomer" B2B Marketing Awards 2007
• Distinction - City & Guilds Photography

Lisa Ditlefsen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch