Lisa Crouch

Lisa Crouch

Associate Digital News Editor at North Jersey Media Group

Greater New York City Area

Past
  • Social Content Manager, Associate News Editor and Board member at The One Ring
  • Senior Web Editor at The Record
  • Senior Web Producer at The Record
  • Managing Editor / Internet at bergen.com / The Record
  • Web Site producer at bergen.com / The Record
  • Freelance Features Writer at The Record
Education
  • Columbia University in the City of New York
Connections
87 connections
Industry
Online Media

Lisa Crouch’s Summary

I'm an online journalism professional with over 12 years of web newsroom experience.

Responsibilities have included news and photo editing, developing CSS and style standards for web content, creation of audio and video content, managing bloggers, content programming and production of the web site. Breaking news and home page management are my bread and butter.

Additionally I have taken a lead role in multiple redesign projects and working with outside vendors to tailor services to our needs.

Seeking a position with news or entertainment media group that utilizes my news management, site development and community-building skills.

Lisa Crouch’s Specialties:

News reporting, rewrite, copy editing. Technical writing.
Experienced photo editor.
Skilled in all industry-standard multimedia programs.
Well versed in Facebook, Twitter, MySpace, YouTube, and other emerging social and User-Generated content destinations.
Fluent in HTML and CSS; can parse JavaScript.
Geek speak: Comfortable with programming concepts and practices, can converse intelligently with IT staff.
Strong command of various CMS: TypePad, Movable Type, WordPress and Clickability.


Lisa Crouch’s Experience

  • Associate Digital News Editor

    North Jersey Media Group

    (Privately Held; Newspapers industry)

    December 2008March 2009 (4 months)

    * Managed news flow to website from multiple news sources, including daily and weekly print products.
    * Assigned and edited breaking news reports.
    * Monitored site statistics to determine daily content strategies.
    * Responsible for continuous updates of home page and section fronts.

  • Consultant

    North Jersey Media Group

    (Privately Held; Newspapers industry)

    October 2008November 2008 (2 months)

    * Developed online strategy for federal, state and local elections.
    * Coordinated content efforts between editorial, photo, graphics and digital news staffs.
    * Arranged third-party content for presentation on web site.
    * Managed continuous home page and special section updates throughout Election Day, including results of over 100 local elections.

  • Multimedia and Interactivity Manager

    The Record

    (Privately Held; Newspapers industry)

    November 2007September 2008 (11 months)

    * Managed multimedia endeavors in 150-person newsroom.
    * Oversaw production of interactive presentations; video and podcasts; content enhancement with photo galleries, graphics and documents.
    * Recruited new bloggers and nurtured their growth in the medium.

  • Social Content Manager, Associate News Editor and Board member

    The One Ring

    (Internet industry)

    January 2002September 2008 (6 years 9 months)

    TheOneRing.net was founded in 1999 as a destination for fans of J.R.R. Tolkien. During the course of pre-production and world release of the Lord of the Ring films, the site rose to the 2000th most popular web site world-wide according to Alexa rankings. In 2004 TheOneRing.net drew more than 95,000 individual visitors from around the world each day. The site now works closely with Weta Films and regularly features unique content and live events with the filmmakers.

    * Participated in all site decisions as member of Senior Staff Board.
    * Oversaw management and growth of virtual communities.
    * Conceived, developed and executed site contests and virtual community events.
    * Interact with world-wide staff through digital communication methods.


    Awards:
    #6 of Entertainment Weekly's Top 25 fan websites of 2008
    AMCtv.com "Web Site of the Week," June 2008

  • Senior Web Editor

    The Record

    (Privately Held; Newspapers industry)

    March 2006November 2007 (1 year 9 months)

    * Led four-person team dedicated to relaunch of NorthJersey.com, which met its targeted three-month deadline.
    * Breaking news and home page editor.
    * Shot, edited and published video and audio on deadline.
    * Developed and enforced stylebook, HTML and CSS standards.
    * Supervised work of three web producers.

  • Senior Web Producer

    The Record

    (Privately Held; Newspapers industry)

    January 2002March 2006 (4 years 3 months)

    * Oversaw management of home page and special sections.
    * Developed and launched original content section, “North Jersey Survival Guide,” a weekly feature focusing on aspects of North Jersey life and recreation.
    * Supervised work of three web producers.
    * Responsible for scheduling staff and delegation of projects.

  • Managing Editor / Internet

    bergen.com / The Record

    (Newspapers industry)

    19992002 (3 years)

    Drove web site efforts during 9/11 crisis, oversaw production of victims database, photo galleries, and round-the-clock news updates. Sparked site’s move beyond once-daily site updates.

  • Web Site producer

    bergen.com / The Record

    (Newspapers industry)

    19961999 (3 years)

    * Launched weekly audio show, “The Giant Matchup,” featuring game analysis and interviews with New York Giants players and management. Among the earliest audio features offered on the Web.
    * Old-school site management: writing raw HTML and maintaining site using Perl scripts and UltraEdit and FTP.

  • Freelance Features Writer

    The Record

    (Privately Held; Newspapers industry)

    19961999 (3 years)

    * Wrote weekly column focusing on music events in North Jersey and New York City.
    * Wrote feature pieces on music artists appearing in the metropolitan area.


Lisa Crouch’s Education

  • Columbia University in the City of New York

    BA , English Literature, Creative Writing , 19921999


Additional Information

Lisa Crouch’s Interests:

Personal: geek pursuits, music, television, photography, travel Professional: online journalism, reader experience, design, usability, multimedia, team building

Lisa Crouch’s Groups:

  •    Columbia University Alumni Network
  •    Online reporters and editors

Lisa Crouch’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • expertise requests
  • reference requests
  • getting back in touch

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