Lindsey Walsh

Current

B2B Search Marketing Consultant at SearchEnginePPC.com

Recommended

6 people have recommended Lindsey

Connections

57 connections

Industry

Marketing and Advertising

Websites

Lindsey Walsh’s Summary

I help B2B companies optimize their search engine marketing to achieve a lower cost/lead, higher conversion rate, and improved lead quality.

I have 5 years of experience specifically with lead generation campaigns, with a divided focus on not just cost/lead goals, but also closed-loop marketing to improve lead closure rates by working with CRM data & the sales team to craft a campaign that fits their needs.

My focus is on B2B, high tech, & other lead generation companies spending $10K/month or more on pay per click search marketing.

I am a Google Qualified Professional, Yahoo Search Marketing Ambassador, and certified by MarketingExperiments in Landing Page Optimization. I have hands-on experience with Salesforce.com, Eloqua, Siebel, and in-house systems for CRM and SFA.

Lindsey Walsh’s Specialties:

B2B search engine marketing, B2B search marketing, search marketing lead generation, pay per click, PPC, B2B PPC, B2B pay per click, B2B lead generation, Google AdWords, B2B Google AdWords, Google AdWords lead generation, search engine marketing, landing page testing, landing page optimization, and online lead generation.

Lindsey Walsh’s Experience

B2B Search Marketing Consultant

SearchEnginePPC.com

(Marketing and Advertising industry)

March 2004 — Present (5 years 9 months)

B2B search engine marketing for client companies across a broad range of industries & sizes. Work includes keyword generation, ad copy testing, landing page optimization, account re-organization, engine expansion, bid management, and continual reporting.

I focus on long term relationships with clients, including companies such as:

• ShoreTel
• Savvion
• Informatica on Demand
• KACE
• Certain Software
• Voxify
• seeUthere
• AmericaCan!

Some example results for clients include:

A Publicly Traded Company

• Lowered cost/lead by 57%, including 26% in the first month
• Increased monthly lead count by 1,632%
• Landing page testing to increase conversion rates by 50%

An Enterprise Software Company

• Saved $20K in the first 3 months
• Increased conversion rates by 182%
• Lowered cost per lead by 85% to $14/lead

Additional Information

Lindsey Walsh’s Websites:

Lindsey Walsh’s Groups:

Google Qualified Advertising Professional, Yahoo Search Marketing Ambassador, MarketingExperiments Landing Page Optimization Certification, SEMPO Member