
B2B Search Engine Marketing Consultant at SearchEnginePPC.com
Greater Los Angeles Area

B2B Search Engine Marketing Consultant at SearchEnginePPC.com
Greater Los Angeles Area
I am a results oriented search engine marketing consultant with over four years of experience managing large volume keyword pay-per-click campaigns for companies. I specialize in B2B & online lead generation campaigns spending $10,000 or more in advertising per month.
As a Google Qualified Professional, I have passed their exam to demonstrate expertise in the AdWords system. I've also successfully completed MarketingExperiment's Landing Page Optimization Certification course. Additionally, I'm a Yahoo! Search Marketing Ambassador.
B2B search engine marketing, pay per click optimization, Google AdWords optimization, search engine marketing improvement, landing page testing & optimization, and online lead generation.
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
March 2004 — Present (4 years 5 months)
B2B search engine marketing for client companies across a broad range of industries & sizes. Work includes keyword generation, ad copy testing, landing page optimization, account re-organization, engine expansion, bid management, and continual reporting.
I focus on long term relationships with clients, including companies such as:
• ShoreTel
• Savvion, Inc.
• Certain Software
• Voxify
• Inheritance Funding Company
• America's Cars for Kids
Past results for clients include:
A Publicly Traded B2B Company:
• Lowered cost per lead (CPL) by 57% including 26% in the first month
• Increased leads generated by 565%
• Used landing page testing to improve conversion rates by 33%
An Enterprise Software Company:
• Decreased costs by 28%, over $20,000, in first 3 months
• Increased click-through rate by 38%
• Lowered cost per sale by 62%
Google Qualified Advertising Professional, Yahoo Search Marketing Ambassador, MarketingExperiments Landing Page Optimization Certification