Director, Platform Services at WebMD
Greater New York City Area
Director, Platform Services at WebMD
Greater New York City Area
I work at the intersection of technology, consumer insight and business models.
New product development
Market entry strategies
Customer retention
(Public Company; 1001-5000 employees; WBMD; Internet industry)
January 2008 — Present (1 year 11 months)
(Privately Held; 1-10 employees; Internet industry)
January 2007 — December 2007 (1 year )
Internet startup that helps consumers accelerate creativity.
Took company from concept to launch-ready prototype. Experiences include:
* Consumer Insight. Interviewed over 20 potential users to understand compromises they face in being more creative
* Product Design. Converted research into technical requirements. Helped engineering team code interface (ActionScript & AJAX). Repeatedly updated interface based on user feedback
* Corporate Development. Wrote business plan and used it to recruit engineering team
(Privately Held; 1-10 employees; Venture Capital & Private Equity industry)
July 2006 — August 2006 (2 months)
Venture capital firm focused on high tech and Internet industries.
Worked with lead investor and portfolio company OurStory. Experiences include:
* Consumer Insight. Interviewed users to identify needs and map to upcoming releases
* Product Design. Improved product based on consumer needs, feedback and competition
* Competitive Analysis. Provided weekly insight to executives and investors on competitors' actions, potential impact and potential responses
(Public Company; 10,001 or more employees; T.TO; Wireless industry)
October 2003 — December 2005 (2 years 3 months)
Canada's third largest - but most profitable - wireless carrier
Led team of five that managed retention, responded to competition and worked across company to build most loyal customers in North America. Experiences include:
* P&L Management: Forecast, reported and managed deactivations on a weekly basis.
* Direct Marketing: Created and executed campaigns via SMS, phone and mail to target high risk clients
* Consumer Insight: Analyzed deactivations for patterns and then rolled out tools for frontline team members to proactively build consumer loyalty across client’s lifecycle
* Competitive Analysis: Identified and executed response to all competitor promotions
(Partnership; 5001-10,000 employees; Management Consulting industry)
September 2001 — September 2003 (2 years 1 month)
A global strategy consultancy
Developed solutions to core strategic and operational issues for clients across multiple industries in Europe and North America. Experiences include:
* Business Development. Performed field research and created models to identify new data services revenue streams for wireless phone company
* International Growth Strategy. Assisted brewer in determining value of export opportunities and entering new markets via partnerships with cola bottlers
* Process Redesign. Assisted telco in restructuring order flow from customer to execution and determining profit across orders, clients and segments
MBA , 2006
Spent three terms in France and two in Singapore
Dean's list
BSCEng , Engineering Physics , 1996 — 2001
One year exchange at University of Stuttgart for 2000/2001
BA , Business German , 1996 — 2001
Backcountry skiing, long distance running, photography, design, architecture
Dean's List at INSEAD
Winner at 2006 Infocom Future Leadership Awards for paper on "Innovate to Differentiate"
Dean's List in 1997 at Queen's University