Manager of SEO Consulting at SEOmoz
Greater Seattle Area
- Current
-
- Manager of SEO Consulting at SEOmoz
- Past
-
- Director, Search Marketing & Analytics at onTargetjobs, Inc.
- Website Marketing Specialist at Hcareers
- International Project Specialist at Robeez Footwear Ltd
- Recommended
-
2 people have recommended Lindsay - Connections
-
212
connections
- Industry
- Internet
- Websites
Lindsay Perkin Wassell’s Experience
-
Manager of SEO Consulting
SEOmoz
(Privately Held; Internet industry)
January 2009 — Present (1 year )
As the consulting team manager, Lindsay is responsible for rallying the talent at mozPlex to deliver best-in-class solutions to SEOmoz consulting clients, large and small. Lindsay’s core functions include client satisfaction, project management, team leadership, process formulation, standardized documentation and hands-on SEO.
Beyond consulting team management, Lindsay contributes to SEOmoz growth with participation in PRO Membership, email marketing strategy, SEO conferences, and more. -
Director, Search Marketing & Analytics
onTargetjobs, Inc.
(Privately Held; Human Resources industry)
October 2006 — January 2009 (2 years 4 months)
-
Website Marketing Specialist
Hcareers
(Privately Held; 51-200 employees; Internet industry)
October 2004 — October 2006 (2 years 1 month)
- Develop and manage all areas of online content and functionality.
- Develop project plans for content delivery.
- Manage resources from contractors, internal sources, 3rd parties, other sites, etc.
- Work with graphic designers to define, develop and adhere to site visual standards guide and brand rules.
- Implementation of online marketing best practices, usability, information architecture and user-centered content development.
- Manage a large budget efficiently and effectively.
- Work with the Marketing team members to write, edit, and produce content, as necessary.
- Develop strategy based on tactical web initiatives and set priority goals for implementation.
- Manage site utilization activities, including: search engine optimization to increase web-site traffic, utilization and expand opt-in audience.
- Monitor site performance by producing reports and analysis and propose improvement actions. -
International Project Specialist
Robeez Footwear Ltd
(Public Company; 51-200 employees; Internet industry)
2001 — 2003 (2 years )
Management of an international (UK) e-commerce website from concept to completion.
- Establish Business Framework: Research and Recommendation, Business and Marketing Planning, Incorporation, Banking and Finance, Human Resources, etc.
- Design and Execute Marketing Campaigns: Pay-Per-Click and Organic Search Engine Optimization, Targeted Opt-in Email, Affiliate Program, Reciprocal Linking, Advertising, etc.
- Manage Website Content and Design: Copywriting and Language Awareness, Merchandising, Structure, Navigation, Usability, etc.
