Lindsay Lake

Current

• Marketing & PR at large

Past

• Marketing & PR at BitRock
• Account Executive at Thomas Taber & Drazen

Education

• Johnson and Wales University

Recommended

3 people have recommended Lindsay

Connections

104 connections

Industry

Marketing and Advertising

Websites

• My Website

Lindsay Lake’s Summary

Marketing and advertising professional with experience in all aspects of the trade including public relations, market research and interactive. Experience includes advertising agency and in-house work for a variety of business-to-consumer and business-to-business clients.

Lindsay Lake’s Specialties:

planning, account management, research planning and execution, talent negotiations, organic and paid search engine optimization, direct marketing, PowerPoint design, sweepstakes/contests, production

Lindsay Lake’s Experience

• Marketing & PR

  large

  (Marketing and Advertising industry)

  December 2007 — Present (2 years 1 month)

  -- Create and maintain marketing and public relations efforts for various small businesses in multiple industries
  -- Conduct research and report findings regarding industry trends and consumer behavior
  -- Develop PowerPoint presentations for use at trade shows, client meetings, investor demonstrations, etc.
  -- Author outward-facing marketing communications including newsletters, blogs, websites, program guides and presentations

• Marketing & PR

  BitRock

  (Privately Held; 11-50 employees; Computer Software industry)

  April 2007 — November 2007 (8 months)

  -- Conducted thorough competitive analysis evaluating BitRock’s position in the marketplace to establish objectives for future growth and development of brand building campaign
  -- Developed and implemented full scale marketing program to include public relations, branding, advertising, direct marketing, sales promotion and personal sales
  -- Coordinated presence at industry events and conferences to promote BitRock among industry leaders and potential clients
  -- Created and maintained relationships with influential industry press contacts to increase awareness and discussion of BitRock within industry publications and websites
  -- Streamlined expenditure of time and financial resources to optimize collateral and website production processes

• Account Executive

  Thomas Taber & Drazen

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 2004 — March 2007 (3 years 1 month)

  -- Assisted in developing yearly full-service marketing programs and implemented all corresponding initiatives for B2B and B2C companies including ICON Advisers (mutual funds manager), Einstein Bros. Bagels (restaurants), Grease Monkey (quick-serve oil change shops), Colorado Farm Bureau Insurance and Built Green Colorado (green building program)
  -- Coordinated tracking efforts and developed comprehensive reports reporting clients' marketing ROI, sales, coupon redemption, lead follow-up and product mix
  -- Implemented research programs to determine customer behavior, sales process, new product introductions and brand awareness
  -- Developed launch programs and implemented all approved tactics for The Baltimore Examiner and Einstein Bros. Café
  -- Developed and presented marketing, advertising and public relations plans for potential clients
  -- Participated in the American Association of Advertising Agencies (AAAA) Account Management and Presentation Skills workshops

Lindsay Lake’s Education

• Johnson and Wales University

  Bachelor's , Marketing , 2001 — 2004

  -- Leadership Academy: Most highly selective leadership development program offered. Studied with community leaders, developing essential career advancement skills and learned strategies for effectively building wealth within communities
  
  -- Marketing Club Committee Co-Chair: coordinated professional networking and educational tour to New York City, coordinated with guest lecturers to ensure member advancement
  
  -- Business Marketing Association: attended monthly meetings featuring prominent business professionals in the field of business-to-business marketing
  
  -- Delta Epsilon Chi: participated in International Career Development Conference placing 4th internationally in the entrepreneurship event, attended meetings and coordinated community service and vocational opportunities

  Activities and Societies:

  Outstanding Marketing Graduate of the Year; Honors Graduate, Summa Cum Laude

Additional Information

Lindsay Lake’s Websites:

• My Website