Senior UI/UX Designer at Numera
- Orlando, Florida Area
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Don’t you hate tiresome, clichéd, redundant bios?
Yeah…Me, too! That is why I’m going to keep this short, sweet and to the point. My name is Linda Zeuli Massie and I LOVE anything and everything related to design. Now…You may be asking yourself, “What is different about this designer?” I’ll tell you.
You know those, “Ah-Ha!” and “That’s it!” moments when you just KNOW it’s going to be an incredible idea and is going to get extraordinary attention? That is the type of work I bring to the table.
If you want your designs to make an impact, let's talk.
Specialties: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Camtasia, UI/UX Design, Interaction Design, Information Architecture, Wireframing, Art Direction, Creative Direction, Graphic Design, Branding, Photography, Copywriting, Marketing, Advertising
Responsible for establishing and directing the creative vision of Numera’s solutions, Business Analysis and customer engagement support. Works closely with customers to evaluate requirements and deliver white-labeled custom branded instances of Numera’s application platforms. Collaborates with the executive management team to design new production visions. Works with the engineering team in an Agile environment to efficiently create and convey design solutions for products. Engages and sprints as a key team member throughout the software development lifecycle. Responsible for the design development process from concept, wireframing, full design layout, style guide documentation, asset generation and management. Design disciplines include - UI, UX, interaction design, and information architecture. Channels include - mobile, tablet, and web. Platforms include - iOS, OS X, Windows and Android.
Working as a freelance Senior UI/UX Designer & Art Director for domestic and international clients. Designing and managing internal and external creative designs through multiple platforms including web, tablet, mobile, and print. Designing, developing, and executing creative plans for single or multiple, diverse products or services with substantial financial impact to the organization.
Graphic designer for the development and design of marketing campaigns, including web and print. Designed and produced tradeshow graphics, advertisements, direct mailer pieces, website graphics, catalogs, brochures and other similar materials. Worked with product marketing to develop and evolve the organization’s creative communication theme(s) and direction. Supervised outside vendors providing design services. Interfaced with outside agencies to review designs and usage. Maintained and upheld the corporate identity ensuring consistency in all materials. Worked in conjunction with regional marketing departments and supervised the US creative team in the design and creation of all graphics. Responsible for product and on-site photography to support the designs for the marketing teams.
Performed regional marketing and creative activities that resulted in lead generation. Responsible for creating the creative campaign concepts for the region and later nationally. Supervised the implementation of those creative concepts. Managed all regional trade shows, open houses, and event activities. Researched and identified regional product and industry opportunities. Handled all press related activities within the region. Provided analysis, reports, and tactical marketing plans on regional industries. Bought media space such as print ads, commercials, and trade show advertising. Helped to implement Sales Force into the marketing department as sales database software. Interviewed customers and wrote testimonial articles used for reprint among collateral.
Duties included assisting and creating various sales, creative and marketing objectives. Project managed the design and implementation of a new website. Trained staff to use ACT database software. Prospected for leads and cold called for new projects. Worked directly under the Vice President to see various workflow changes implemented. Coordinated design work orders for production post sale.
Assisted the marketing and public relations department in research, creative concepts and implementation of marketing campaigns. Worked with event planning, physician and consumer communications. Worked directly under Donna Ortkiese (Marketing Specialist) and assisted other marketing staff if needed. Coordinated the Vascular Center’s Opening, photo shoot, and press releases. In addition, worked with Ramona Biggs (Marketing Coordinator) at various flu shot events.
Actively participated in development of overall marketing planning, research and execution of all products and programs associated with Create Magazine. Assisted with development of campaigns, creative, compiling competitive research, long-range planning, development of new marketing methodologies, web marketing, internal communications and training materials, assisted with recruiting and finding content for specific sections of magazine and website.
Assisted three development professionals, including the Director of Development Eric Gray. Crafted the Case for Support for the organization and additionally worked on a major sponsorship initiative for “Are We There Yet? The History of Transportation in Florida.” Designed program brochures for the 6th and 7th Annual Turner Golf fundraisers, and worked on direct mail membership campaigns for the Historical Society. Designed the layout of the new membership brochure, and attended a community-training session at the Orlando Sentinel as well as presentations during the sponsorship campaign. Helped to increase the overall giving in fundraising initiatives by 60%.
- User Experience
- User Interface Design
- Creative Concept...
- Creative Direction
- Interaction Design
- Art Direction
- Graphic Design
- Web Design
- Information Architecture
- Rapid Prototyping
- Mobile Interface Design
- Mobile Interaction...
- Twitter Bootstrap
- User-centered Design
- Adobe Creative Suite
- Logo Design
- Corporate Identity
- Marketing Strategy
- Brand Development
- Web Application Design
- Adobe Acrobat
- Marketing Management
- Mac OS X
- Product Development
- Branding & Identity
- Corporate Branding
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- graphic design,
- anything outdoors,
- health & fitness
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