Linda Sherman

Linda Sherman

Branding Strategist and Coach for CEO's, Startups and Authors. Speaker, SocialMedia Marketing, Wordpress Websites, Japan

Hawaiian Islands
Information Technology and Services

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Linda Sherman's Overview

  • Principal at Courage Group
  • Executive Board Member - Marketing at AFI-Commercial Marine Biology Institute

500+ connections


Linda Sherman's Summary

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications.

Clients have included: American Express, Levi's, J Walter Thompson, Ogilvy and Mather

Professional Skills
Unusual breadth of professional skills including social business, strategic planning, marketing, sales, HR, new product introduction, new product development, finance, logistics and operations. Proven ability to quickly get up to speed on new industries.

Public Speaking
Linda Sherman is an accomplished public speaker with extensive experience both hosting and participating in speaker programs.

Extensive experience working with startups and thrives in that environment.

At Coors Japan, directed the highly successful launch of ZIMA, using unique pricing and distribution strategies coordinated with an “illusion of discovery” campaign that was one of the first guerilla marketing programs of its kind.

Linda has an intimate knowledge of professional photography, graphic print and digital film production.

MindJet’s Mind Manager mapping software pro.

Empowerment of Women
Through public speaking, developing female executives on corporate teams, founding a support group for executive women, and writing a blog called “Its Different For Girls,” Linda has demonstrated a continuing commitment to supporting women to lead the best lives they can. In addition to providing professional advice, she is an advocate for healthy lifestyle for women of all ages.

Fluent in Japanese and a proficient language learner with a solid base in French, Italian, Spanish and Chinese.

Specialties: marketing, social business, personal branding, startups, speaking, food & beverage, Japan, International

Linda Sherman's Experience


Courage Group

2004Present (10 years)

Co-founder of The Courage Group.

We have provided contract services for market entry, product launch and social media marketing for consumer related MNC's including Levi Strauss, Wal-Mart and Start-Ups including Singular Communications, Singelringen,, Papalani Gelato and Berta Art.

Linda Sherman is a personal branding strategist and coach for CEO's and authors.

The Courage Group produces documentary, promotional, training, commercial and webisode digital film; websites and photo based marketing materials.

We conduct presentation skills and strategic planning training for corporations such as J Walter Thompson, Ogilvy and Mather, and American Express.

Executive Board Member - Marketing

AFI-Commercial Marine Biology Institute

2004Present (10 years)

Sustainable Aquaculture: abalone, oysters, shrimp, scallops etc.

Chair - Marketing Programs Committee

American Chamber of Commerce in Japan (ACCJ)

Nonprofit; 11-50 employees; International Trade and Development industry

20032007 (4 years)

Voluntary Position
I was known for presenting outstanding speakers including the authors of "Blue Ocean Strategy" and numerous CEO's.

Executive Committee Member

Nihon Keizai Doyukai - Japan Association of Corporate Executives

20002007 (7 years)

Voluntary Position
The largest association of corporate executives in Japan and the counterpart to the Keidanren which is the association of corporations. Keizai Doyukai discusses and takes positions on a variety of policy issues in Japan.

VP Marketing Seiyu-WMT JV


Public Company; 10,001+ employees; WMT; Retail industry

20042005 (1 year)

Outsourced from Courage Group to serve as VP Marketing within Seiyu (a Japanese supermarket chain) in support of the JV. Had the great pleasure of a three month information gathering experience in Bentonville, Arkansas with extensive visits to Wal-Mart Mexico and Canada.

CEO Barilla Japan


Privately Held; 5001-10,000 employees; Food Production industry

20022004 (2 years)

I was brought into Barilla Japan - the leading food service import brand of pasta in Japan - with the primary objective of either taking them to a new distributor or taking the company independent. Following a thorough evaluation of the situation, I recommended that instead we create a spirit of partnership and cooperation with the distributor. After six years of threatened “divorce,” this was a significant challenge. However, the positive results from this change proved worthwhile. In a time of continued contraction in Japanese consumer spending, we increased sales by over 15% for two consecutive years.

CEO Club Med Japan

Club Med

Public Company; 10,001+ employees; CU; Leisure, Travel & Tourism industry

19992001 (2 years)

President of both Club Med KK, our commercial company for sales and marketing in Japan (100 employees), as well as Club Med SCM, the company that operates two vacation villages located in Japan for a total of 450 employees. Annual sales were approximately $100 million.

I engineered a successful sales turn-around supported by innovative package campaigns and organizational restructuring. I replaced the marketing department with capable professionals, identified and supported under-utilized employees for promotion and counseled out employees that were damaging morale. The new organization was left with a high sense of purpose and responsibility, working cohesively together. They have become effective problem solvers and planners with an understanding of how their decisions affect profitability.

Representative Director Coors Japan

Molson Coors

Public Company; 1001-5000 employees; Food & Beverages industry

19931999 (6 years)

Case study perfect launch of ZIMA in Japan with minimal funds and a successful strategy that is still in place. Started with limited distribution, activated retailers and bar suppliers to explain this new category product. Succeeded in positioning ZIMA as a trendy, premium product that appealed to both men and women.

Retail; International Strategy Consulting

Coopers & Lybrand Consulting

Partnership; 10,001+ employees; Management Consulting industry

19901993 (3 years)

Worked on a variety projects with the Retail and International Consulting Groups including market entry and identifying international trends and worldwide opportunities for C&L partners and their clients with related investment, resource, marketing and service strategies.

Consulting Director, Japan Market Research Bureau


Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

19821988 (6 years)

Established and managed a consulting division for this subsidiary of J. Walter Thompson. Traveled extensively throughout Asia while working on projects of regional importance. Effectively leveraged JMRB’s consumer and industrial research capabilities. Sold and executed market research and consulting on opportunity sizing, market entry, distribution, new products, positioning, advertising, pricing, competitive analysis and strategic alliances. Worked with leading consumer packaged goods, luxury goods, high tech and credit card companies.

Educational Institution; 1001-5000 employees; Higher Education industry

19801981 (1 year)

Instructor on the Business School staff, teaching marketing to evening undergraduate students.

Corporate Legal Staff; Sales


Public Company; 10,001+ employees; IBM; Information Technology and Services industry

19771981 (4 years)

I entered the company as a new MBA hire. I worked in the Finance Department of the Corporate Legal Staff on the Transamerica and Memorex anti-trust suits. I then transitioned into sales. IBM gives great sales training . I was hired in LA but mostly worked for IBM in San Francisco.

Linda Sherman's Languages

  • English

    (Native or bilingual proficiency)
  • Italian

    (Limited working proficiency)
  • Japanese

    (Full professional proficiency)
  • Chinese

    (Limited working proficiency)
  • Spanish

    (Limited working proficiency)
  • French

    (Limited working proficiency)

Linda Sherman's Skills & Expertise

  1. Executive Management
  2. Social Media Marketing
  3. Marketing
  4. Start-ups
  5. Wordpress
  6. Japanese
  7. Japanese business culture
  8. Training
  9. Public Speaking
  10. Integrated Marketing
  11. Panel Moderator
  12. Interactive Marketing
  13. Digital Strategy
  14. SEO
  15. new media
  16. Google Plus
  17. Connector of People
  18. Hospitality Industry
  19. Presentation Coaching
  20. Creative Problem Solving
  21. Brand Development
  22. Introducing New Products
  23. Website Creation
  24. New Media
  25. WordPress
  26. Marketing Strategy
  27. Facebook
  28. Google+
  29. Strategy
  30. Social Media
  31. Competitive Analysis
  32. Advertising
  33. Entrepreneurship
  34. Market Research
  35. Strategic Planning
  36. Online Marketing

View All (36) Skills View Fewer Skills

Linda Sherman's Education

Pepperdine University


Coral Park Senior High

Linda Sherman's Additional Information


Wordpress, social media, SEO, internet marketing, film, TV, sustainable aqua farming, video production, Japan, training: related to presentation skills and creative brain storming, avid singles tennis player

Honors and Awards:

Executive Committee Nihon Keizai Doyukai

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