Linda Popky

Current

Marketing Instructor at UCSC Extension
President at Women in Consulting
Author at Woodside Business Press

Instructor and Program Advisor, Integrated Marketing Program at San Francisco State University
Owner at L2M Associates

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2 more...

Past

Board Member at Women in Consulting
Director of Marketing at iPlanet - Netscape
Director of Marketing at Sun Microsystems

Marketing Manager at Cognition
Marketing Manager at Adage

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2 more...

Education

Boston University
Boston University

Recommended

11 people have recommended Linda

Connections

500+ connections

Industry

Marketing and Advertising

Linda Popky’s Summary

Linda Popky, founder and president of L2M Associates, Inc., is a senior marketing professional who helps organizations dramatically improve their bottom line by more effectively leveraging their investment in marketing programs, processes and people. L2M helps a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and as efficiently as possible.

Her expertise includes corporate marketing/communications and messaging, marketing team development, sales training and support, channel/field marketing, industry/market development and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy and quality. Linda has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.

Linda is Program Advisor and on the faculty of the Integrated Marketing Program at San Francisco State University's College of Extended Learning, where she teaches courses on Branding Strategies and Measuring Return on Marketing, and she is also teaches marketing courses at UC Santa Cruz Extension in Silicon Valley. She is the author of Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success.

Linda Popky’s Specialties:

* Mkt planning/strategy
* New mkt entry
* Mktg assessments
* Corporate positioning
* Website messaging
* PR strategy

* Sales support/training
* Sales tool development
* Sales mtg strategy
* Channel partner strategy
* Interactive multimedia demos

* Prof. development
* Needs assessment
* Curriculum planning/review
* Course content review
* Organiz. structure/development
* Market research
* Benchmarking
* Online surveys/assessment
* Facilitation
* Focus groups
* Coaching

Linda Popky’s Experience

Marketing Instructor

UCSC Extension

(Educational Institution; Higher Education industry)

December 2008 — Present (1 year 1 month)

Instructor for Introduction to Sales & Marketing Tactics at UCSC's Silicon Valley Extension
President

Women in Consulting

(Non-Profit Organization Management industry)

December 2007 — Present (2 years 1 month)

President of Women in Consulting (WIC), a San Francisco Bay Area-based collaborative organization of over 400 seasoned business professionals in more than 30 consulting specialties.

Check out our new blog: www.blog.womeninconsulting.org
Author

Woodside Business Press

(Privately Held; Publishing industry)

2007 — Present (2 years )

Author, Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success
Instructor and Program Advisor, Integrated Marketing Program

San Francisco State University

(Educational Institution; Higher Education industry)

February 2007 — Present (2 years 11 months)

Marketing instructor and program advisor for the Integrated Marketing Program in SFSU's College of Extended Learning. More info: www.cel.sfsu.edu
Owner

L2M Associates

(Privately Held; Management Consulting industry)

2003 — Present (6 years )

Strategic marketing company that helps companies improve the return they get on their marketing investments--in programs, processes and people
Board Member

Women in Consulting

(Non-Profit; Non-Profit Organization Management industry)

January 2007 — December 2007 (1 year )

Director of Partnerships & Alliances
Director of Marketing

iPlanet - Netscape

(Public Company; Computer Software industry)

1999 — 2002 (3 years )
Director of Marketing

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

1987 — 2002 (15 years )
Marketing Manager

Cognition

(Computer Software industry)

1985 — 1987 (2 years )
Marketing Manager

Adage

(Computer Hardware industry)

1983 — 1985 (2 years )

Linda Popky’s Education

Boston University

MBA , 1983 — 1986
Boston University

BS , Communications , 1981

Additional Information

Linda Popky’s Interests:

Classical piano, Siberian Huskies

Linda Popky’s Groups:

President of Women in Consulting (WIC).
Member of Society for Advancement of Consulting (SAC)
Member of NAWBO Silicon Valley
Member of Northern CA Business Marketing Association
Mentor for Astia (formerly Women's Technology Cluster ) and Clean Tech Open