
Web Content Design
La Crosse, Wisconsin Area

Web Content Design
La Crosse, Wisconsin Area
Since 2002, I have specialized in writing and editing Search Engine Optimized web content for Internet businesses. I write eCommerce web content, web publisher articles, and press releases with focus on "on-page" Search Engine Optimization that increases website traffic through improved search engine placement."
From Radio Copywriter to Web Content Designer
My educational background is in sales and marketing and over the years I have held various positions in sales from a ground-level employee to top-level management.
In 1974, I learned the true power of advertising through written content in my first copywriting position as Copy Director of KDHL Radio in Faribault, MN.
In the early 80's, as editor of the "Cathedral Bells", the monthly newsletter of the Cathedral of Our Merciful Saviour in Faribault, I began to learn design and layout concepts and how to create a union of imagery and words to precisely focus the reader's attention on the main message in print content.
In 1997, I purchased my first computer and immediately fell in love with digital design. Starting in 1997 under the name of Paquette Custom Gift and Printing, in 1999 I changed the business name to "Shyflower's", using a nickname suggested by a friend
n 1999, I purchased my first domain and opened Shyflower's Garden and soon after, The Shyflower Press. Shyflower's Garden was a literary online magazine that published short stories, articles, and poetry. The Shyflower Press published e-books and POD books from August 1999 to August 2001. Both were cited by Writer's Market as "one of the best 25 places to get published on the Internet" in 2001. Personal reasons forced me to close the businesses.
web publisher articles, eCommerce content, press releases, editorial services, on-page search engine optimization
(Public Company; MNST; Internet industry)
January 2006 — Present (3 years 11 months)
I designed and wrote the content for Monster-Cages.com, my husband, Ed's, business along with his partner, Matt. Monster-Cages.com builds the strongest plastic reptile cages, reptile rack systems, and reptile egg incubation systems available for large snakes and reptiles, each one customized to suit the needs of the reptile breeder or hobbyist.
(Writing and Editing industry)
September 1999 — Present (10 years 3 months)
Web Content Design is my business website. I am an experienced, full-time, professional copywriter and editor with a commitment to creating compelling content that drives traffic to my clients' websites while improving the quality of product, service, and general information available on the Internet one website at a time.
I write original eCommerce web content, web publisher articles, and press releases and am also available to edit or review existing web content.
(Privately Held; Internet industry)
September 2008 — October 2009 (1 year 2 months)
The Community Crier is the monthly newsletter of SitePoint Forums, one of the largest webmaster forums on the Internet. You'll find me there as "Shyflower".
(Privately Held; Internet industry)
2003 — October 2009 (6 years )
Again, at SitePoint Forums I am an advisor (moderator) for the Content Team. This is a volunteer position that fits in well with my work as a freelance copywriter and editor.
(Writing and Editing industry)
August 1999 — August 2001 (2 years 1 month)
Shyflower's Garden was a literary online magazine that published short stories, articles, and poetry. The Shyflower Press published e-books and POD books from August 1999 to August 2001. Both were cited by Writer's Market as "one of the best 25 places to get published on the Internet" in 2001. Personal reasons forced me to close the businesses.
Sales & Marketing 1973 — 1974
1963 — 1969
Hobbies: bear collecting, reef aquaria (Maroon Clown, Shrimp, Crabs), fresh water aquaria (African Cychlids), gardening, piano. Pets: Green Cheek Conure, Sulcata Tortoises (2), African Leopard Tortoise, Green Tree Pythons (2), Tarantula, Airedale Terrier (Bailey)
SitePoint Forums,
The Blog Experiment
SitePoint Content Writer of the Year 2008
SitePoint Forums SitePoiint Forums Copywriting Guru 2006-2007
SitePoint Forums Critique 2006-2007
RAC (Rent-A-Coder) Top Coder
Writer's Digest 2001- Shyflower's Garden (electronic magazine) in the top 25 places to get published on the Internet
Writer's Digest 2001, The Shyflower Press in the top 25 places to get published on the Internet