Linda K. Cleary

Current

Associate Marketing Manager at Lyris Technologies
Director at German American Business Association of California (GABA-CA)

Past

Marketing Communications Specialist at Mindjet Corporation
Marketing Specialist at Cooley Godward Kronish LLP
Membership & Marketing Director at Forum for Women Entrepreneurs & Executives (FWE&E)

4 more...

Education

Santa Clara University

Recommended

10 people have recommended Linda K.

Connections

431 connections

Industry

Marketing and Advertising

Linda K. Cleary’s Summary

I am a communications professional with over ten years' experience driving corporate and non-profit global marketing programs.

Linda K. Cleary’s Specialties:

• Successful lead generation & client retention;
• Integration of shifting demands with strategic initiatives & tight deadlines;
• Close cooperation with executives, clients, vendors & other key stakeholders;
• Determining & delivering go-to-market strategies;
• Developing effective global communications activities & materials;
• Creating excellent written content that ensures clear, compelling & consistent messaging;
• Strong interpersonal, proactive & organizational skills.

Linda K. Cleary’s Experience

Associate Marketing Manager

Lyris Technologies

(Public Company; 51-200 employees; Computer Software industry)

August 2008 — Present (1 year)

Generating new lead development product marketing campaigns for all software and hosted services, including new procedures and cross-functional processes.
Director

German American Business Association of California (GABA-CA)

(Non-Profit; 1-10 employees; International Affairs industry)

October 2003 — Present (5 years 10 months)

As Director and VP Marketing, driving key issues as the organization reaches critical mass and growth across California and Germany.

As the organization's first President, established the 501(c)(6) trans-Atlantic business platform through management of all business development, communications and administrative activities, reporting to the Board of Directors.
• Directed 16 industry panel events, 16 administrative meetings, newsletters to approx. 2,000 subscribers
• Implemented new regional and international business initiatives, drove Economic Development sponsor campaign in Germany with an approximate 1% success rate
• Developed and documented membership growth statistics, with a 45% growth in paid subscribers
• Created an Affiliate Partner Program, growing to 12 members in 12 months

Additional Information

Linda K. Cleary’s Interests:

Hiking, Biking, SFRRC Marathon Training, painting, writing, photography, German language.

Linda K. Cleary’s Groups:

Legal Marketing Association,
Business Marketing Association,
SCU Alumni Network,
German-American Business Association of California,
Pacific Incubation Network and the National Business Incubation Association,
Young Nonprofit Professionals Network,
Forum for Women Entrepreneurs and Executives