
eCommerce Analyst, Elastic Path Software
Vancouver, Canada Area

eCommerce Analyst, Elastic Path Software
Vancouver, Canada Area
Landing page / conversion optimization, social media for business, public speaking, search engine optimization, search engine marketing (PPC), copywriting, blogging, web design and usability, web analytics, marketing strategy.
(Privately Held; Computer Software industry)
October 2007 — Present (2 years 3 months)
I am an eCommerce Analyst, Consultant and Blogger with Vancouver's Elastic Path Software, provider of flexible ecommerce framework solutions and one of Canada's fastest growing tech companies.
Through the Get Elastic eCommerce Blog I share insights on digital marketing including PPC, SEO, email marketing, social media, coversion optimization, web analytics and usability. Get Elastic is the most subscribed ecommerce blog on the 'Net with accolades from the Wall Street Journal as one of 15 entrepreneur blogs worth reading and the AdAge Power 150.
Offline I've spoken at the Shop.org Annual Summit, Silverpop's Email Roundtable, Northern Voice, the Massive Technology Show and BarCamp Vancouver.
A member of Canadian Women in Communications, I've served as faculty for the Banff New Media Institute’s Career Accelerator Program. In 2008, I was named one of Vancouver’s Tech Women to Watch and placed #25 of Invesp Consulting's Top 100 Influential Marketers of the year.
(Online Media industry)
2006 — 2007 (1 year )