Lincoln Murphy

Current

Managing Director at Sixteen Ventures

Past

Technology Marketing and Business Development Consultant at Lincoln Murphy
Business Development Manager at Morph Labs, Inc.
Founder / President at Global Mail Technology, Inc.

Business Architect at McKesson Corp.
Supply Chain Management Business Architect at Various

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Recommended

6 people have recommended Lincoln

Connections

323 connections

Industry

Computer Software

Websites

SaaS Revenue

Lincoln Murphy’s Summary

In late 2008 I formalized my Software-as-a-Service (SaaS) consulting business as Sixteen Ventures where I am currently working with new and established vendors on SaaS Business Architecture™ planning / execution and SaaS Revenue Modeling. I have worked with startups, established software vendors, and services organizations to develop Revenue Models and Go-to-Market strategies for Cloud, Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and SaaS solutions.

In early 2008, I was recruited by Venture Capital-funded PaaS pioneer Morph Labs to help them enter the North American market and attract SaaS vendors to their platform. In 2007, after selling Global Mail Technology (GMT), I consulted with SaaS vendors on how to penetrate Fortune 1000 companies.

During this time I became a recognized, albeit controversial, figure in the SaaS industry. In 2004 I left McKesson and started a SaaS company, GMT where I secured banner clients like Exxon, Healthmarkets, etc. before selling to an established competitor in 2006.

My entire career has revolved around network-centric and On-Demand Business Models, where SaaS is the latest incarnation. I worked in Supply Chain Management for the Consumer Packaged Goods and Pharmaceutical industries until 2004, when this portion of my career culminated as a Business Architect at McKesson.

At McKesson I was instrumental in the identification of opportunities to drill deeper into the enterprise of our trading partners and creating solutions that enabled the unique revenue models of our supplier/customer relationships. Some of my contributions included the commercialization of internal web-based products, complex channel monetization strategies, and the implementation of Vendor Managed Inventory (VMI).

I served as liaison to the industry Controlled Substance Ordering System (CSOS) Working Group where I helped define data exchange standards for Level 3 controlled substances through the supply chain.

Lincoln Murphy’s Specialties:

Software-as-a-Service (SaaS), On-Demand, Platform-as-a-Service (PaaS), Cloud Computing, Business Architecture, Revenue Modeling, Business Development, Marketing, Channel Relationships, Lead Generation, Capital Formation, Business Plans, Presentations / Pitches

Lincoln Murphy’s Experience

Managing Director

Sixteen Ventures

(Privately Held; Computer Software industry)

December 2008 — Present (1 year )

As Founder and Managing Director of Sixteen Ventures, Lincoln Murphy brings over 15 years experience in on-demand software product development and architecture, focusing exclusively on SaaS since 2004. Working with clients of all sizes, from Startups to those at the top of the Fortune 100, Lincoln helps companies recognize and execute on opportunities to generate or enhance revenue through the SaaS business model.

Sixteen Ventures helps Software-as-a-Service (SaaS) vendors Maximize Revenue through Strategic Product Development. We work with Legacy Software Vendors building new SaaS Products or transitioning to SaaS, ASP Vendors transitioning to SaaS, and Professional Services Organizations seeking to productize existing internal projects, intellectual property, or expertise workflow through SaaS.
Technology Marketing and Business Development Consultant

Lincoln Murphy

(Information Technology and Services industry)

April 2003 — January 2009 (5 years 10 months)

I help my clients bring their technology products to market. My clients range from early-stage companies with one product to Fortune 100 companies.

Focus on Software-as-a-Service (SaaS)
+ Understand the technological realities of this architecture
+ Develop revenue models that leverage SaaS architecture
+ Create technology plan consistent with the needs of the target market

Position companies for funding
+ Business and Marketing plan
+ Investor pitches and deck
+ Ensure product vision is accurately conveyed

Productize enhancement requests, internal tools, and ideas
+ Product Due diligence
+ Create revenue model acceptable to target market
+ Create differentiation strategy and feature pipeline for competitive response

Reduce time to revenue through early-stage and pre-launch business development
+ Channel development and motivation
+ Create early adopter community
+ Develop internal champions at target companies through Concept Evangelism
Business Development Manager

Morph Labs, Inc.

(Computer Software industry)

February 2008 — October 2008 (9 months)

I was brought in to help Morph attract North American SaaS Vendors to their new Plaform-as-a-Service (PaaS) offering, AppSpace. I took Morph AppSpace from General Availability in April 2008 to 3000+ users and hundreds of deployed applications by October 2008.
Founder / President

Global Mail Technology, Inc.

(Computer Software industry)

May 2005 — February 2007 (1 year 10 months)

I founded the Software-as-a-Service (SaaS) company, created the Business Plan based on my vision, and raised money from a group of Angel Investors. I developed the unique transaction-based revenue model, which was a giant shift in thinking for an industry with a history of traditional software licensing. This model provided the same functionality and feature-set for all clients, regardless of the organization size, and was aligned with market needs and expectations.

My focus shifted to Marketing and Business Development as I brought in executive partners to handle finances, product development, and day-to-day operations. I created the Marketing plan, performed the SWOT analysis, and developed product differentiation strategies. Through networking and concept evangelism, I built a network of internal champions at Fortune 1000 companies nationwide. I built and managed relationships with multiple channel partners, and created a number of strategic partnerships.
Business Architect

McKesson Corp.

(Public Company; 10,001 or more employees; MCK; Pharmaceuticals industry)

October 2003 — January 2005 (1 year 4 months)

As Business Architect in Pharmaceutical Distribution, I worked primarily with national retail merchandisers and public-sector customers such as the Department of Defense and the Veterans Administration. My objectives were to identify ways to drill deeper into the enterprise of our trading partners and to create solutions that enabled the unique business models of each of our supplier/customer relationships. These objectives required creative thinking and superior coordination, both internally and with our trading partners.

I was also the liaison for McKesson to industry group Healthcare Distribution Management Association. I was a part of the CSOS (Controlled Substance Ordering System) Working Group and Business Technology Committee (BTC), the latter of which develops Electronic Commerce Standards for Supply Chain management within the Healthcare Industry.
Supply Chain Management Business Architect

Various

(Information Technology and Services industry)

1995 — April 2003 (8 years )

I spent eight years working in all facets of Supply Chain Management, rom systems programming to trading partner and affiliate negotiation. My experience included EDI, packaging and labeling, distribution, logistics (forward, reverse, and 3PL), inventory management, component sourcing, and vendor compliance.

Most of my work was in Consumer Packaged Goods (CPG) and Pharmaceuticals within the Retail Supply Chain. I worked for many companies including Mouser Electronics, Cingular Wireless, Alcon Laboratories, United Grocers, and HealthAxis

Additional Information

Lincoln Murphy’s Websites:

SaaS Revenue

Lincoln Murphy’s Interests:

Software-as-a-Service (SaaS), On-Demand, Platform-as-a-Service (PaaS), Cloud Computing, Market Research, Idea Due Diligence, Software Product Marketing,

Lincoln Murphy’s Groups:

DFW Interactive Marketing Association
Executive Suite
Software & Information Industry Association (SIIA)
FountainBlue
On Startups - The Community For Entrepreneurs
SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events
Strategic Business and Competitive Intelligence Professionals
Venture Capital Syndicate
SaaS User Group
McKesson Alumni
SaaS Alliance
Startup Specialists
SaaS Sales & Consulting Forum
Cloud Computing
Hi-Tech Ventures & Startups
EDI - Electronic Data Interchange
Software + Services (SAAS)
TechExecs Network :: Senior IT Executives Network
SaaS University
SaaSBlogs - Software as a Service Group
Revenue Recognition for Software (97-2) and all other Revenue Recognition
Business Architecture Community
Enterprise SaaS
Cloud Computing - SaaS
Software as a Service (SaaS) Group
Enterprise On-Demand Software Sales (SaaS)
SaaS Channel Consultants
FundingUniverse Entrepreneur Network
XaaS
Platform-as-a-Service
Supply Chain Today: Continuous Improvement, Technology Innovation, Executive Jobs, Education 10,000+
ERA = Cloud-PaaS-SaaS-Web 2.0
Software Pricing and Licensing
Alaska Innovation and Entrepreneurship Support Group
Texas Emerging Technology Fund
SaaS - Software As A Service
VC TASKFORCE
Situational Applications
Cloud Hosting & Service Providers Forum
The SaaS Support Forum (TSSF)
SaaS Professional Services Executive Forum
SIIA OnDemand Attendees - Online Networking
Haut Tech Conversations
Haut Tech Irregulars
ECGridOS