Lincoln Murphy

Current

Managing Director at Sixteen Ventures

Past

Technology Marketing and Business Development Consultant at Lincoln Murphy
Business Development Manager at Morph Labs, Inc.
Founder / President at Global Mail Technology, Inc.

Business Architect at McKesson Corp.
Supply Chain Mgmt. / e-Business Professional at Various (Self-employed)

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Recommended

6 people have recommended Lincoln

Connections

285 connections

Industry

Computer Software

Websites

Lincoln Murphy’s Summary

I help SaaS Vendors get the most out of being SaaS Vendors.

Here is an example of what I can do for you:

+ I help companies with early-stage SaaS Applications Productize and Commercialize their offering
+ I work with existing companies to Monetize channels in new and exciting ways
+ I help Professional Services organizations, Consulting Companies, and other non-software firms re-positioning technology, IP, and Expertise through SaaS
+ I just help SaaS Companies make more money!

Experience
+ SaaS Product and Revenue Expert
+ Speaker, Panel Moderator, Presenter
+ Author (Softletter, Sandhill.com)

Industries / Markets
+ Software as a Service (SaaS)
+ Platform as a Service (PaaS)
+ Cloud Computing
+ Supply Chain Management
+ Healthcare / Pharmaceuticals
+ Retail / Manufacturing
+ Technology / Software
+ Hospitality/Restaurants

Industries / Markets
+ Business Architecture
+ Go to Market Strategy
+ Social Media Marketing
+ Product Positioning
+ Competitive Analysis
+ Alliance Program Development
+ Sales Channel Partnerships and Development
+ Lead Generation
+ Technology Partnerships
+ Joint Venture Equity Partnerships

Lincoln Murphy’s Specialties:

Software-as-a-Service (SaaS, OnDemand), Platform-as-a-Service (PaaS), Cloud Computing, Business Development, Marketing, Channel Relationships, Lead Generation, Capital Formation, Business Plans, Presentations / Pitches, Excellent Technology Skills, Relationship Management, Mentoring, Team Building, Idea Due Diligence

Lincoln Murphy’s Experience

Managing Director

Sixteen Ventures

(Privately Held; Computer Software industry)

December 2008 — Present (8 months)

As Founder and Managing Director of Sixteen Ventures, Lincoln Murphy brings over 15 years experience in on-demand software product development and architecture, focusing exclusively on SaaS since 2004. Working with clients of all sizes, from Startups to those at the top of the Fortune 100, Lincoln helps companies recognize and execute on opportunities to generate or enhance revenue through the SaaS business model.

Sixteen Ventures helps Software-as-a-Service (SaaS) vendors Maximize Revenue through Strategic Product Development. We work with Legacy Software Vendors building new SaaS Products or transitioning to SaaS, ASP Vendors transitioning to SaaS, and Professional Services Organizations seeking to productize existing internal projects, intellectual property, or expertise workflow through SaaS.
Technology Marketing and Business Development Consultant

Lincoln Murphy

(Information Technology and Services industry)

April 2003 — January 2009 (5 years 10 months)

I help my clients bring their technology products to market. My clients range from early-stage companies with one product to Fortune 100 companies.

Focus on Software-as-a-Service (SaaS)
+ Understand the technological realities of this architecture
+ Develop revenue models that leverage SaaS architecture
+ Create technology plan consistent with the needs of the target market

Position companies for funding
+ Business and Marketing plan
+ Investor pitches and deck
+ Ensure product vision is accurately conveyed

Productize enhancement requests, internal tools, and ideas
+ Product Due diligence
+ Create revenue model acceptable to target market
+ Create differentiation strategy and feature pipeline for competitive response

Reduce time to revenue through early-stage and pre-launch business development
+ Channel development and motivation
+ Create early adopter community
+ Develop internal champions at target companies through Concept Evangelism
Business Development Manager

Morph Labs, Inc.

(Computer Software industry)

February 2008 — October 2008 (9 months)

As Business Development Manager for Morph Labs I was in charge of:

+ Go-to-Market Strategy
+ Lead Generation
+ Product Positioning
+ Competitive Analysis
+ Alliance Program Development (Development, Enablement, and Technology Partners)
+ Sales Channel Partnerships and Development (Developers, Resellers, System Integrators)
+ Technology Partnerships (Integration, Upsell, and Referral)
+ Direct Consultative Sales
+ Speaking at Industry Events (both technical and business-focused)

I took Morph AppSpace from General Availability in April 2008 to 3000+ users and hundreds of deployed applications by October 2008.

At Morph Labs, I was instrumental in the launch and roll out of both the flagship product, Morph AppSpace, and the latest cloud-computing product, Morph AppCloud, to the North America market. I gained significant Ruby on Rails, Platform as a Service (PaaS), and Cloud Computing market knowledge.
Founder / President

Global Mail Technology, Inc.

(Computer Software industry)

May 2005 — February 2007 (1 year 10 months)

I founded the company, created the Business Plan based on my vision, and raised money from a group of Angel Investors. I developed the Hybrid-SaaS Utility pricing model, which was a giant shift in thinking around software licensing, providing the same pricing schedule whether the software was hosted or installed on-premises.

My focus shifted to Marketing and Business Development as I brought in executive partners to handle finances, product development, and day-to-day operations. I created the Marketing plan, performed the SWOT analysis, and developed product differentiation strategies. Through networking and concept evangelism, I built a network of internal champions at Fortune 1000-sized companies nationwide. I built and managed relationships with multiple channel partners, and created a number of strategic partnerships.

I developed industry best practices in technology and data management, was invited to write for trade magazines, and spoke at industry events.
Business Architect

McKesson Corp.

(Public Company; 10,001 or more employees; MCK; Pharmaceuticals industry)

October 2003 — January 2005 (1 year 4 months)

As Business Architect in Pharmaceutical Distribution, I worked primarily with national retail merchandisers and public-sector customers such as the Department of Defense and the Veterans Administration. My objectives were to identify ways to drill deeper into the enterprise of our trading partners and to create solutions that enabled the unique business models of each of our supplier/customer relationships. These objectives required creative thinking and superior coordination, both internally and with our trading partners.

I was also the liaison for McKesson to industry group Healthcare Distribution Management Association. I was a part of the CSOS (Controlled Substance Ordering System) Working Group and Business Technology Committee (BTC), the latter of which develops Electronic Commerce Standards for Supply Chain management within the Healthcare Industry.
Supply Chain Mgmt. / e-Business Professional
Various (Self-employed)

(Self-Employed; Myself Only; Information Technology and Services industry)

1995 — April 2003 (8 years)

I spent eight years working in all facets of Supply Chain Management and e-Business, from systems programming to trading partner and affiliate negotiation. My experience included EDI, packaging and labeling, distribution, logistics (forward, reverse, and 3PL), inventory management, component sourcing, and vendor compliance.

Most of my work was in Consumer Packaged Goods (CPG) and Pharmaceuticals within the Retail Supply Chain. I worked for many companies including Mouser Electronics, Cingular Wireless, Alcon Laboratories, United Grocers, and HealthAxis

Additional Information

Lincoln Murphy’s Websites:

Lincoln Murphy’s Interests:

Software-as-a-Service (SaaS), On-Demand, Platform-as-a-Service (PaaS), Cloud Computing, Market Research, Idea Due Diligence, Software Product Marketing,

Lincoln Murphy’s Groups:

DFW Entrepreneur Network
DFW Interactive Marketing Association
Executive Suite
Software & Information Industry Association (SIIA)
FountainBlue
On Startups - The Community For Entrepreneurs
SHiFT! - TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events
Strategic Business and Competitive Intelligence Professionals
Venture Capital Syndicate
Software as a Service User Group
McKesson Alumni
SaaS Alliance
Startup Specialists
SaaS Sales & Consulting Forum
Cloud Computing
Hi-Tech Ventures & Startups
EDI - Electronic Data Interchange
Software + Services (SAAS)
TechExecs Network :: Senior IT Executives Network
SaaS University
SaaSBlogs - Software as a Service Group
Enterprise SaaS
Cloud Computing - SaaS
Software as a Service (SaaS) Group
Enterprise On-Demand Software Sales (SaaS)
SaaS Channel Consultants
FundingUniverse Entrepreneur Network
XaaS
Platform-as-a-Service
Supply Chain Today: Continuous Improvement, Technology Innovation, Executive Jobs, Education 10,000+
ERA = Cloud-PaaS-SaaS-Web 2.0
SpinOut
Alaska Innovation and Entrepreneurship Support Group
Texas Emerging Technology Fund
SaaS - Software As A Service
Venture51 Launch Room
VC TASKFORCE
Situational Applications
Cloud Hosting & Service Providers Forum
The SaaS Support Forum (TSSF)
SaaS Professional Services Executive Forum