Digital Marketing Specialist at the Houston Chronicle
Houston, Texas Area
Digital Marketing Specialist at the Houston Chronicle
Houston, Texas Area
Marketing technology specifically digital products to B2B and B2C audiences through online, mobile, SEM, email, guerilla marketing, viral marketing and other mediums. Always interested in new, cutting edge ideas and promotions that are cost effective.
I work well independently or in teams with little or no direction needed. I'm organized, results driven, detail oriented and very proactive. I like challenging projects, a dynamic environment and working with wonderfully intelligent people.
online and print advertising, e-mail marketing, mobile, social media marketing, SEM, SEO, event marketing, B2B and B2C marketing, strategic and diverse promotional campaigns
(Privately Held; Newspapers industry)
June 2006 — Present (3 years 7 months)
• Creatively construct cost effective branding and marketing strategies for emerging channels to the Houston area and nation wide through online, mobile, SEM, print, social media marketing and relationship building, event marketing and other mediums for both B2B and B2C audiences
• Assist with branding the SEM product and devise the marketing plan targeted at local businesses which in turn will be utilized nationally among various properties
• Develop promotional campaigns, sales collateral and training sessions for all online products as well as for each vertical
• Produced videos to promote new sites, products and company culture.
• Help devise promotional campaigns to increase sales while meeting the company's goals of increasing traffic and the client's goals of increasing exposure of client's products/services