AVP-Marketing at Sanook.com
Thailand
- Current
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- AVP-Marketing at Sanook Online Limited
- Past
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- Marketing Manager at MWEB (Thailand) Limited
- Marketing Executive at MWEB
- Education
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- Mahawithayalai Thammasat
- Connections
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21
connections
- Industry
- Marketing and Advertising
- Websites
Ruchanee Larptanunchaiwong’s Summary
Professional experiences in leading Internet companies in both management and marketing areas. Develop markeintg and PR strategy with implementation plan.
Ruchanee Larptanunchaiwong’s Specialties:
Marketing communication, Public Relations, Internet users behavior, web communities, web portal, web e-commerce
Ruchanee Larptanunchaiwong’s Experience
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AVP-Marketing
Sanook Online Limited
(Public Company; 201-500 employees; Marketing and Advertising industry)
April 2007 — Present (2 years 9 months)
• Strengthen the Sanook! brand as the number one brand in the Thai Internet industry.
• Manage team to achieve marketing objectives and goal of the company
• Develop and introduce marketing strategies and implementation plans to improve the company’s consumer products under the Sanook! brand which can be divided into five main categories as follows:
o Search Engine;
o Entertainment including multimedia contents;
o Community services including instant messaging, e-mail, dating and personalized services;
o E-commerce;
o Wireless services including mobile download contents and audiotext services
• Develop PR plan to reach 4 target groups who are advertisers, users, business partners and media
• Ensure an effective implementation of marketing tools as well as obtain necessary customer and competitor information useful for existing marketing activities and new business opportunities.
• Manage strategic alliances to create more exposure to the Sanook! brand. -
Marketing Manager
MWEB (Thailand) Limited
(Public Company; Marketing and Advertising industry)
2003 — March 2007 (4 years )
• Develop marketing strategies and implementation plans to improve the company’s consumer products under the Sanook! brand
• Develop and introduce strategic plans to make the customers become aware and committed to the Sanook! brand.
• Create awareness of new services launched to the market
• Deploy PR plans to promote products to targeted audiences.
• Develop marketing plans to support the sales of the Internet packages for both prepaid (Sanook! Card/V3) and subscription products.
• Execute marketing plans to emphasize and strengthen each product positioning in terms of product/service quality, equity, and integrated marketing communications.
• Conduct consumer behavior analyses to evaluate and improve implementation plans as well as competitor analyses as a benchmark for improvements. -
Marketing Executive
MWEB
(Public Company; 501-1000 employees; Information Technology and Services industry)
October 2001 — June 2003 (1 year 9 months)
• Deployed marketing plans for wireless services including mobile download contents, audiotext services and instant messaging services.
• Planned the marketing strategies to launch new services of the company both above and below the line to maintain and strengthen Sanook!’s position as No.1 brand in customers’ minds.
• Developed media planning for all services on magazines, newspapers, and outdoor media.
• Created and monitored all marketing activities, including consumer and competitive researches, advertising and sales resulted to 70% sales increase in July 2002.
• Managed strategic alliances to generate more revenue out of marketing campaigns jointly conducted.
Ruchanee Larptanunchaiwong’s Education
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Mahawithayalai Thammasat
Master Degree , Marketing , 2000 — 2002
Additional Information
Ruchanee Larptanunchaiwong’s Websites:
Ruchanee Larptanunchaiwong’s Interests:
Fashion, music, movie, star&gossip
Ruchanee Larptanunchaiwong’s Groups:
MIM Alumni
Ruchanee Larptanunchaiwong’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
