Li Hong

Li Hong

Senior Product Manager at MaMaSource

San Francisco Bay Area

Current
  • Senior Product Manager at MaMaSource
Past
  • E-Commerce Group, Sr. Product Manager/Director of Internet Product at DYL DIGITAL GRAPHICS SERVICE (China)
  • CTO at PEAK SOLUTION
  • Founder, CEO at HSTL Software
  • Senior Web Product Manager (Former Co-founder/CTO of Qiji.com that acquired by RENREN.COM) at RenRen.Com
  • SUN-SINA Open Java Lab, Java Developer/Sr. Java Developer/Team Lead at Sina.com
Education
  • Babson College - Franklin W. Olin Graduate School of Business
  • Beijing information technology institute
Connections
250 connections
Industry
Internet
Websites

Li Hong’s Summary

- 7 year product and project management experience of web applications, including content/advertising/ecommerce/Mobile/SaaS/CRM/Search product, with directly P&L responsibilities

• Proven ability of designing, developing and marketing applications meeting strategic objective and revenue target

• Extensive experience of web application development, project management and marketing/sales responsibilities

Li Hong’s Specialties:

- Proven ability to work with senior executive team to draft product strategy, create roadmap then turn into actionable plan with a detail- and result-oriented approach

- Excellent decision making ability backed by strong data and web traffic analysis, using tools and datasources such as WebTrends/SPSS/Excel etc, and interpretation

- Significant communication and collaboration experience with both internal (Sales/MarCom/BD/R&D/Fin etc) and external (Channel/Vendor etc) stakeholders


Li Hong’s Experience

  • Senior Product Manager

    MaMaSource

    (Internet industry)

    July 2008Present (4 months)

  • E-Commerce Group, Sr. Product Manager/Director of Internet Product

    DYL DIGITAL GRAPHICS SERVICE (China)

    (Graphic Design industry)

    October 2004January 2006 (1 year 4 months)

    Private digital graphical/printing service agency serving Fortune 500 clients including HP, IKEA, and ADIDAS etc

    • Drafted e-biz strategy with CEO, created product roadmap and launched e-biz initiative to transform business
    • Developed the first on-demand photo customization retail website in China selling paper greeting card, mugs, t-shirt etc that brought in new revenue stream and increased online brand exposure for the company successfully
    • led marketing and sales team to build partnership with 6 top Chinese websites and HP China in 3 months to greatly increase website traffic from both online (co-branding/revenue sharing) and off-line (DM) channels

  • CTO

    PEAK SOLUTION

    (Computer Software industry)

    June 2002July 2004 (2 years 2 months)

    PWC Consulting and VC backed early-stage enterprise mobile CRM provider for Fortune 500 CPG companies


    • Developed SMS/HTTP Messaging Platform(Java/Oracle) and mobile CRM (WAP/SMS/J2ME)solution
    • Managed partners across Norway, Australia and China to deploy mobile CRM at Fortune 500 customer
    • Collaborated extensively with Sales Director to draft technical proposal, sales PPT and join pre-sales meeting

  • Founder, CEO

    HSTL Software

    (Computer Software industry)

    January 2001April 2002 (1 year 4 months)

    Self-funded software startup focused on web-based knowledge and project management application for SMEs


    • led every aspect of the business to develop and market one of the earliest on-demand web service in China

  • Senior Web Product Manager (Former Co-founder/CTO of Qiji.com that acquired by RENREN.COM)

    RenRen.Com

    (Internet industry)

    July 1999December 2000 (1 year 6 months)

    The first portal site for global Chinese community initially launched in California and went IPO in Hong Kong

    • Youngest manager led product portfolios including CMS, LDAP Single Sign-on etc across multiple offices
    • Single-handed the development of the first student community website in China using Linux/Perl/MySQL at 23

  • SUN-SINA Open Java Lab, Java Developer/Sr. Java Developer/Team Lead

    Sina.com

    (Public Company; 1001-5000 employees; SINA; Internet industry)

    January 1998September 1999 (1 year 9 months)

    One of the earliest Java library founded by SUN Microsystems and SINA, the largest Internet company in China.

    • Co-developed the pure Java Office suite on Solaris/Linux with word processor, email client and IM tools
    Internet Group, Senior Java Developer/Team Lead
    • Developed discussion board (10MM+ monthly visitors), internal CMS, greeting card, web mail etc stack at 23


Li Hong’s Education

  • Babson College - Franklin W. Olin Graduate School of Business

    MBA, High-Tech Product Marketing and management, 20062008

    •Proven professional/academic competency won full scholarship as Babson Fellow (top 5% MBA class)
    •Identified solution to improve online marketing practice (SEM/SEO/Viral) and ROI by analyzing data, interviewing ad agency and optimizing proposal for online IT service startup, Hiwired.
    “Li and the team did a great job and found the best resources in the market to work with.” - Michael Phelan, VP of Marketing.
    •Discovered unaware product opportunity worth $20M for outsourcing company by interview potential partners (SME/Fortune 500) and analyzing market data from Factiva/CapitalIQ/Forrester for KeplerTech.
    “on time and with even deeper insights that we would have expected for the short period of time.” - Carlos Lewit, CEO.
    •Generated insight by synthesizing disparate data from CapitalIQ/Thomson Financial/Factiva with SPSS at Arthur Blank Center at Babson; Coauthored research paper published at '08 national conference at UNC at Chapel Hill

    Activities and Societies:
    •Founding president of Babson Tech-Talk weekly and elected Director of Babson Technology Venture Group
    •Research Fellow for Prof. Bill Bygrave and Julian Lange at Arthur Blank Center for Entrepreneurship at Babson College;
  • Beijing information technology institute

    bachelor, Computer Science, 19941998

    •The first undergraduate at age 21 that passed all 7 courses of Novell Certified Network Engineer (CNE) at once


Additional Information

Li Hong’s Websites:

Li Hong’s Interests:

- continuously seeking business opportunities - discussing startup with others - helping anyone wants to start a company

Li Hong’s Groups:

SVCEF, the Stanford Club of New England, Stanford Club of New England

  •    Babson MBA Alumni
  •    NECINA
  •    VCIC
  •    Startup Specialists

Li Hong’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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