Senior Product Manager at MaMaSource
San Francisco Bay Area
- Current
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- Senior Product Manager at MaMaSource
- Past
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- E-Commerce Group, Sr. Product Manager/Director of Internet Product at DYL DIGITAL GRAPHICS SERVICE (China)
- CTO at PEAK SOLUTION
- Founder, CEO at HSTL Software
- Senior Web Product Manager (Former Co-founder/CTO of Qiji.com that acquired by RENREN.COM) at RenRen.Com
- SUN-SINA Open Java Lab, Java Developer/Sr. Java Developer/Team Lead at Sina.com
- Education
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- Babson College - Franklin W. Olin Graduate School of Business
- Beijing information technology institute
- Recommended
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2 people have recommended Li - Connections
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- Industry
- Internet
- Websites
Li Hong’s Summary
- 7 year product and project management experience of web applications, including content/advertising/ecommerce/Mobile/SaaS/CRM/Search product, with directly P&L responsibilities
• Proven ability of designing, developing and marketing applications meeting strategic objective and revenue target
• Extensive experience of web application development, project management and marketing/sales responsibilities
Li Hong’s Specialties:
- Proven ability to work with senior executive team to draft product strategy, create roadmap then turn into actionable plan with a detail- and result-oriented approach
- Excellent decision making ability backed by strong data and web traffic analysis, using tools and datasources such as WebTrends/SPSS/Excel etc, and interpretation
- Significant communication and collaboration experience with both internal (Sales/MarCom/BD/R&D/Fin etc) and external (Channel/Vendor etc) stakeholders
Li Hong’s Experience
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Senior Product Manager
MaMaSource
(Internet industry)
July 2008 — Present (4 months)
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E-Commerce Group, Sr. Product Manager/Director of Internet Product
DYL DIGITAL GRAPHICS SERVICE (China)
(Graphic Design industry)
October 2004 — January 2006 (1 year 4 months)
Private digital graphical/printing service agency serving Fortune 500 clients including HP, IKEA, and ADIDAS etc
• Drafted e-biz strategy with CEO, created product roadmap and launched e-biz initiative to transform business
• Developed the first on-demand photo customization retail website in China selling paper greeting card, mugs, t-shirt etc that brought in new revenue stream and increased online brand exposure for the company successfully
• led marketing and sales team to build partnership with 6 top Chinese websites and HP China in 3 months to greatly increase website traffic from both online (co-branding/revenue sharing) and off-line (DM) channels -
CTO
PEAK SOLUTION
(Computer Software industry)
June 2002 — July 2004 (2 years 2 months)
PWC Consulting and VC backed early-stage enterprise mobile CRM provider for Fortune 500 CPG companies
• Developed SMS/HTTP Messaging Platform(Java/Oracle) and mobile CRM (WAP/SMS/J2ME)solution
• Managed partners across Norway, Australia and China to deploy mobile CRM at Fortune 500 customer
• Collaborated extensively with Sales Director to draft technical proposal, sales PPT and join pre-sales meeting -
Founder, CEO
HSTL Software
(Computer Software industry)
January 2001 — April 2002 (1 year 4 months)
Self-funded software startup focused on web-based knowledge and project management application for SMEs
• led every aspect of the business to develop and market one of the earliest on-demand web service in China -
Senior Web Product Manager (Former Co-founder/CTO of Qiji.com that acquired by RENREN.COM)
RenRen.Com
(Internet industry)
July 1999 — December 2000 (1 year 6 months)
The first portal site for global Chinese community initially launched in California and went IPO in Hong Kong
• Youngest manager led product portfolios including CMS, LDAP Single Sign-on etc across multiple offices
• Single-handed the development of the first student community website in China using Linux/Perl/MySQL at 23 -
SUN-SINA Open Java Lab, Java Developer/Sr. Java Developer/Team Lead
Sina.com
(Public Company; 1001-5000 employees; SINA; Internet industry)
January 1998 — September 1999 (1 year 9 months)
One of the earliest Java library founded by SUN Microsystems and SINA, the largest Internet company in China.
• Co-developed the pure Java Office suite on Solaris/Linux with word processor, email client and IM tools
Internet Group, Senior Java Developer/Team Lead
• Developed discussion board (10MM+ monthly visitors), internal CMS, greeting card, web mail etc stack at 23
Li Hong’s Education
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Babson College - Franklin W. Olin Graduate School of Business
MBA, High-Tech Product Marketing and management, 2006 — 2008
•Proven professional/academic competency won full scholarship as Babson Fellow (top 5% MBA class)
•Identified solution to improve online marketing practice (SEM/SEO/Viral) and ROI by analyzing data, interviewing ad agency and optimizing proposal for online IT service startup, Hiwired.
“Li and the team did a great job and found the best resources in the market to work with.” - Michael Phelan, VP of Marketing.
•Discovered unaware product opportunity worth $20M for outsourcing company by interview potential partners (SME/Fortune 500) and analyzing market data from Factiva/CapitalIQ/Forrester for KeplerTech.
“on time and with even deeper insights that we would have expected for the short period of time.” - Carlos Lewit, CEO.
•Generated insight by synthesizing disparate data from CapitalIQ/Thomson Financial/Factiva with SPSS at Arthur Blank Center at Babson; Coauthored research paper published at '08 national conference at UNC at Chapel Hill- Activities and Societies:
- •Founding president of Babson Tech-Talk weekly and elected Director of Babson Technology Venture Group
•Research Fellow for Prof. Bill Bygrave and Julian Lange at Arthur Blank Center for Entrepreneurship at Babson College;
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Beijing information technology institute
bachelor, Computer Science, 1994 — 1998
•The first undergraduate at age 21 that passed all 7 courses of Novell Certified Network Engineer (CNE) at once
Additional Information
Li Hong’s Websites:
Li Hong’s Interests:
- continuously seeking business opportunities - discussing startup with others - helping anyone wants to start a company
Li Hong’s Groups:
SVCEF, the Stanford Club of New England, Stanford Club of New England
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Babson MBA Alumni -
NECINA -
VCIC -
Startup Specialists
Li Hong’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
