Senior Product Manager at MaMaSource
San Francisco Bay Area
- Current
-
- Senior Product Manager at MaMaSource
- Past
-
- E-Commerce Group, Sr. Product Manager/Director of Internet Product at DYL DIGITAL GRAPHICS SERVICE (China)
- CTO at PEAK SOLUTION
- Founder, CEO at HSTL Software
- Senior Web Product Manager (Former Co-founder/CTO of Qiji.com that acquired by RENREN.COM) at RenRen.Com
- SUN-SINA Open Java Lab, Java Developer/Sr. Java Developer/Team Lead at Sina.com
- Education
-
- Babson College - Franklin W. Olin Graduate School of Business
- Beijing information technology institute
- Recommended
-
2 people have recommended Li - Connections
-
297
connections
- Industry
- Internet
- Websites
Li Hong’s Summary
- 7 year product and project management experience of web applications, including content/advertising/ecommerce/Mobile/SaaS/CRM/Search product, with directly P&L responsibilities
• Proven ability of designing, developing and marketing applications meeting strategic objective and revenue target
• Extensive experience of web application development, project management and marketing/sales responsibilities
Li Hong’s Specialties:
- Proven ability to work with senior executive team to draft product strategy, create roadmap then turn into actionable plan with a detail- and result-oriented approach
- Excellent decision making ability backed by strong data and web traffic analysis, using tools and datasources such as WebTrends/SPSS/Excel etc, and interpretation
- Significant communication and collaboration experience with both internal (Sales/MarCom/BD/R&D/Fin etc) and external (Channel/Vendor etc) stakeholders
Li Hong’s Experience
-
Senior Product Manager
MaMaSource
(Internet industry)
July 2008 — Present (1 year 5 months)
Mamasource is an online community for mothers and moms-to-be. Our approach is very data-driven, so the analytics team works with product management, community, and senior management to provide the statistics that guide choices about product features, user acquisition, content relevance, and revenue. We look to web logs and application logs, plus user generated content, as the sources from which we extract the information to answer business requests.
-
E-Commerce Group, Sr. Product Manager/Director of Internet Product
DYL DIGITAL GRAPHICS SERVICE (China)
(Graphic Design industry)
October 2004 — January 2006 (1 year 4 months)
Private digital graphical/printing service agency serving Fortune 500 clients including HP, IKEA, and ADIDAS etc
• Drafted e-biz strategy with CEO, created product roadmap and launched e-biz initiative to transform business
• Developed the first on-demand photo customization retail website in China selling paper greeting card, mugs, t-shirt etc that brought in new revenue stream and increased online brand exposure for the company successfully
• led marketing and sales team to build partnership with 6 top Chinese websites and HP China in 3 months to greatly increase website traffic from both online (co-branding/revenue sharing) and off-line (DM) channels -
CTO
PEAK SOLUTION
(Computer Software industry)
June 2002 — July 2004 (2 years 2 months)
PWC Consulting and VC backed early-stage enterprise mobile CRM provider for Fortune 500 CPG companies
• Developed SMS/HTTP Messaging Platform(Java/Oracle) and mobile CRM (WAP/SMS/J2ME)solution
• Managed partners across Norway, Australia and China to deploy mobile CRM at Fortune 500 customer
• Collaborated extensively with Sales Director to draft technical proposal, sales PPT and join pre-sales meeting -
Founder, CEO
HSTL Software
(Computer Software industry)
January 2001 — April 2002 (1 year 4 months)
Self-funded software startup focused on web-based knowledge and project management application for SMEs
• led every aspect of the business to develop and market one of the earliest on-demand web service in China -
Senior Web Product Manager (Former Co-founder/CTO of Qiji.com that acquired by RENREN.COM)
RenRen.Com
(Internet industry)
July 1999 — December 2000 (1 year 6 months)
The first portal site for global Chinese community initially launched in California and went IPO in Hong Kong
• Youngest manager led product portfolios including CMS, LDAP Single Sign-on etc across multiple offices
• Single-handed the development of the first student community website in China using Linux/Perl/MySQL at 23 -
SUN-SINA Open Java Lab, Java Developer/Sr. Java Developer/Team Lead
Sina.com
(Public Company; 1001-5000 employees; SINA; Internet industry)
January 1998 — September 1999 (1 year 9 months)
One of the earliest Java library founded by SUN Microsystems and SINA, the largest Internet company in China.
• Co-developed the pure Java Office suite on Solaris/Linux with word processor, email client and IM tools
Internet Group, Senior Java Developer/Team Lead
• Developed discussion board (10MM+ monthly visitors), internal CMS, greeting card, web mail etc stack at 23
Li Hong’s Education
-
Babson College - Franklin W. Olin Graduate School of Business
MBA , High-Tech Product Marketing and management , 2006 — 2008
•Proven professional/academic competency won full scholarship as Babson Fellow (top 5% MBA class)
•Identified solution to improve online marketing practice (SEM/SEO/Viral) and ROI by analyzing data, interviewing ad agency and optimizing proposal for online IT service startup, Hiwired.
“Li and the team did a great job and found the best resources in the market to work with.” - Michael Phelan, VP of Marketing.
•Discovered unaware product opportunity worth $20M for outsourcing company by interview potential partners (SME/Fortune 500) and analyzing market data from Factiva/CapitalIQ/Forrester for KeplerTech.
“on time and with even deeper insights that we would have expected for the short period of time.” - Carlos Lewit, CEO.
•Generated insight by synthesizing disparate data from CapitalIQ/Thomson Financial/Factiva with SPSS at Arthur Blank Center at Babson; Coauthored research paper published at '08 national conference at UNC at Chapel Hill- Activities and Societies:
- •Founding president of Babson Tech-Talk weekly and elected Director of Babson Technology Venture Group
•Research Fellow for Prof. Bill Bygrave and Julian Lange at Arthur Blank Center for Entrepreneurship at Babson College;
-
Beijing information technology institute
bachelor , Computer Science , 1994 — 1998
•The first undergraduate at age 21 that passed all 7 courses of Novell Certified Network Engineer (CNE) at once
Additional Information
Li Hong’s Websites:
Li Hong’s Interests:
- continuously seeking business opportunities - discussing startup with others - helping anyone wants to start a company
Li Hong’s Groups:
SVCEF, the Stanford Club of New England, Stanford Club of New England
-
Babson MBA Alumni -
NECINA -
VCIC -
Startup Specialists
Li Hong’s Profile in Other Languages:
Li Hong’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
