Lici Beveridge

Digital and social media manager

Location
Hattiesburg, Mississippi Area
Industry
Newspapers
Current
  1. Hattiesburg American
Previous
  1. The Mississippi Press,
  2. The Sun Herald,
  3. The Herald of Arkansas State University
Education
  1. Arkansas State University
Recommendations4 people have recommended Lici
Websites
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Background

Summary

• Manage an award-winning news website.
• Developed a social media strategy to increase digital and mobile visibility for the newspaper. The plan is continuously updated as new technologies emerge, and adjusted to the paper's goals and needs.
• Conduct weekly workshops with news and sports staff to help them improve their social media skills.
• Lead a monthly social media group discussion and write a weekly column on social media and digital/mobile/tablet developments. Give presentations on social media in journalism courses, and to business and non-profit organizations.
• Contribute to weekly companywide discussions on social media engagement, new tools and apps, with social media managers across the country.
• Participate in weekly discussions on Twitter with digital and social media journalists across the country.
• Use search engine optimization to boost visibility and engagement.
• Use analytical tools to measure engagement. Provide reports to news, advertising and circulation departments to outline growth and areas that need improvement.
• Developed and maintained niche websites for the newspaper's specialty products and microsites.
• Have a working knowledge of basic web-building/design language including HTML, Java, CSS, SQL, etc.
• Use photo editing and design programs; trained in audio and video recording and editing.
• Manage the newspaper's opinion page, write some editorials, vet letters to the editor and work with 30 community columnists.
• As life editor, revamped the features department, which at one point grew to include 10 full- and part-time employees and more than a dozen freelance writers.
• Launched a monthly outdoors magazine, a quarterly family magazine and a weekly community news section, which included coverage of local government, current events and features.
• Started a weekly entertainment guide, which covered events in four states.
• Bachelor’s degrees in journalism and French; cum laude, Distinguished Service Award.

Experience

Digital and social media manager/editor

Hattiesburg American
– Present (10 years 9 months)

• Manage newspaper and related Internet and mobile sites, including numerous social media venues and applications.
• Responsible for community conversations online, print editorials and editorial board meetings.
(Position held beginning October 2006)
Previous position (January 2004-March 2007): Life editor
• Led a team of editors, reporters and clerks to produce daily lifestyle pages and news stories and oversee daily newsroom functions.

Entertainment/features reporter

The Mississippi Press
(4 years 8 months)

• Produced a weekly entertainment tab
• Wrote lifestyle stories
• Covered arts/entertainment related news
• Layout/design of pages
• Copy editing

Page designer, copy editor

The Sun Herald
(2 years 1 month)

I worked as a page designer and copy editor, primarily working on weekend front pages, special packages and features sections.

Editor-in-Chief

The Herald of Arkansas State University
(2 years 5 months)

I started at The Herald as a reporter and photographer. I worked my way up to photo editor and editor-in-chief.

Skills

  • Copy Editing
  • Photography
  • SEO
  • Graphic Design
  • SMO
  • Database Admin
  • Newspaper
  • Journalism
  • Magazines
  • Editing
  • Social Media Marketing
  • Layout
  • Social Media
  • Newspapers
  • Editorial
  • Publicity
  • Advertising
  • Storytelling
  • Social Networking
  • Media Relations
  • Press Releases
  • Copywriting
  • Creative Writing
  • Newsletters
  • Public Relations
  • Blogging
  • Multimedia
  • Publications
  • News Writing
  • Feature Articles
  • AP Style
  • Online Journalism
  • Web Content
  • Breaking News
  • Content Management
  • Video
  • Publishing
  • Facebook
  • Digital Journalism
  • Proofreading
  • Investigative Reporting
  • Community Journalism
  • Headline Writing
  • Entertainment Journalism
  • Freelance Writing
  • InCopy
  • QuarkXPress
  • Newspaper Design
  • Fact-checking
  • Photojournalism
  • See 35+  See less

Education

Arkansas State University

Bachelor's, Journalism, French

• Received the university's Distinguished Service Award for outstanding academic, community and leadership.

Activities and Societies: Editor at student newspaper, photographic society president, environmental club co-founder/vice president, host for international students, soil conservation volunteer

Languages

  1. English

    Native or bilingual proficiency
  2. French

    Elementary proficiency
  3. Greek

    Elementary proficiency

Additional Info

  1. Interests

    • art,
    • music,
    • entertainment,
    • new technology,
    • marine sciences,
    • environmental issues,
    • pets,
    • social media
  2. Personal Details

  3. Advice for Contacting Lici

Honors & Awards

• Website named best website in Division II by Mississippi-Louisiana Associated Press Managing Editors
• Second place award for best blog in Division II by Mississippi-Louisiana Associated Press Managing Editors
• Newspaper website named second-best daily newspaper site in Mississippi by the Mississippi Press Association, 2010
• Newspaper website named best daily newspaper site in Mississippi by the Mississippi Press Association, 2009
• Newspaper website named second-best daily newspaper site in Mississippi by the Mississippi Press Association, 2008
• Community Spirit Award, Spirit of Women, 2007
• Distinguished Service Award, Arkansas State University, 1997

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