Lichi Wu

Current

• Account Manager at Google

Past

• AdWords Representative at Google

Education

• State University of New York College at Oswego
• National Chung Cheng University

Connections

64 connections

Industry

Internet

Lichi Wu’s Experience

• Account Manager

  Google

  (Public Company; GOOG; Internet industry)

  March 2007 — Present (2 years 5 months)

  I'm an AdWords account manager with clients in Travel and Local industries.
  
  Responsibilities of my role include, but not limited to,
  
  - Launch, drive and manage initiatives within a business unit to achieve revenue growth and implement strategies
  - Provide customer service to high potential and high-level customers, including identifying and solving client problems; monitor and analyze initiatives and performances
  - Develop and execute quarterly upselling plan with clients according to their advertising strategy and grow client and vertical revenue
  - Optimize client accounts to maximize clients' return on investment, including working with Google's ongoing development of advertiser products to maximize client campaign results
  - Serve as senior resource, contributing to vertical development, making presentations to senior management and potential new advertisers, executing special projects involving quantitative analysis, industry research and strategy development, taking lead role on projects, and identifying opportunities for junior team members
  
  My client base spans across the whole SE Asia region: Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines, Sri Lanka, Tahiti, etc.

• AdWords Representative

  Google

  (Public Company; 10,001 or more employees; GOOG; Internet industry)

  October 2005 — June 2006 (9 months)

Lichi Wu’s Education

• State University of New York College at Oswego

  B.A. , Computer Science , 2003 — 2005

  Activities and Societies:

  PR Officer of Asian Student Association

• National Chung Cheng University

  B.S. , Physics

  Activities and Societies:

  General Board Manager of Computer Center Bulletin Board System

Lichi Wu’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch