Assistant Account Executive, Public Relations & Social Media at MARC USA
Greater Pittsburgh Area
- Current
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- PR Assistant Account Executive at MARC USA
- Public Relations & Social Media Consultant at Freelance & Contract Basis
- Past
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- Event Coordinator, 2nd Annual Pi Mile 5K Run/Walk for Teach For America at Phi Sigma Pi (Alpha Upsilon Chapter)
- Intern, Professional Liability Department at USI Affinity
- Intern, Communications Division at South Carolina Bar Association
- Communications Director at PRSSA-USC
- Education
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- University of South Carolina-Columbia
- Universitaet Halle-Wittenberg
- Recommended
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6 people have recommended Libby - Connections
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148
connections
- Industry
- Public Relations and Communications
Libby Krah’s Summary
Always seeking new opportunities to learn and improve, hone skills and acquire insight.
Thriving on diverse range of clients and fast pace of working in an agency.
Passionate about social media, while recognizing the value of traditional tactics.
Aiming to apply the same commitment and dedication to every task and project.
Libby Krah’s Specialties:
public relations; social media; brand marketing; writing; editing; strategy; research; consumer relations; marketing to women
Libby Krah’s Experience
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PR Assistant Account Executive
MARC USA
(Privately Held; Marketing and Advertising industry)
June 2009 — Present (6 months)
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Public Relations & Social Media Consultant
Freelance & Contract Basis
(Public Relations and Communications industry)
April 2009 — Present (8 months)
Working as freelance strategist and volunteer to help companies and clients understand and use social media to build relationships and grow business. Also assisting in public relations and communications faculties, especially writing, editing, proofreading and planning.
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Public Relations Intern
Ketchum
(Public Company; OMC; Public Relations and Communications industry)
October 2008 — March 2009 (6 months)
Achieved high-visibility media placements in national publications, created tailored pitches to reach influential bloggers and reporters, wrote media materials for new product launches, monitored and organized media placements for daily client reports, researched and compiled media and blog lists for influencer outreach, proposed and coordinated reviews and giveaways with bloggers, developed creative concepts for media mailers, coordinated with vendors for execution and distribution of mailers.
Received Headliner Award (January 2009) and achieved Ketchum Nutrition Certification (March 2009). -
Public Relations Intern
Mullen
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
June 2008 — August 2008 (3 months)
Gained experience in general and gendercentric public relations from the premier marketing to women agency in the country, Frank About Women.
Developed pitch angles, wrote and coordinated distribution of news releases and fact sheets, assisted with product introduction Webinar for media, corresponded with media, monitored and organized media placements and leads, researched online prospects for influencer seeding, facilitated brainstorms. -
President
IABC/USC
(Public Relations and Communications industry)
June 2007 — June 2008 (1 year 1 month)
Worked closely with academic advisor to manage the organization and plan activities, delegated tasks to officers, recruited students and nearly doubled membership, corresponded with professional chapter.
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Event Coordinator, 2nd Annual Pi Mile 5K Run/Walk for Teach For America
Phi Sigma Pi (Alpha Upsilon Chapter)
(Non-Profit Organization Management industry)
September 2007 — May 2008 (9 months)
Planned and implemented all aspects of fundraising event hosted by National Co-ed Honor Fraternity Phi Sigma Pi at University of South Carolina. Coordinated reservations and permits, acquired sponsorships and donations, recruited volunteers and participants, handled media and public relations. Doubled participants, sponsors and amount raised from previous year.
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Intern, Professional Liability Department
USI Affinity
(Public Company; Insurance industry)
May 2007 — January 2008 (9 months)
Processed applications and payments; corresponded with prospects and clients for the underwriter and sales representatives; prepared and mailed renewal applications and policies; performed general office duties; trained my replacement.
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Intern, Communications Division
South Carolina Bar Association
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
August 2007 — December 2007 (5 months)
Processed orders for Lawyers Desk Book, a directory and reference guide published by the SC Bar (Processed check, entered information in Microsoft Access database, packaged and prepared books for post, created Excel spreadsheet for bimonthly financial report); Assisted with proofing and distributing press releases; Created a quarterly employee newsletter; Corresponded with Bar members, media agents, office staff and people with general inquiries.
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Communications Director
PRSSA-USC
(Public Relations and Communications industry)
May 2006 — August 2007 (1 year 4 months)
Coordinated correspondence between officers, members, professionals and professors, wrote and distributed e-mail announcements to listserve, monitored and guided committee progress, assisted the president with administrative duties.
Libby Krah’s Education
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University of South Carolina-Columbia
BA , Journalism & Mass Communications , 2004 — 2008
Graduated Magna Cum Laude with honors from the South Carolina Honors College on May 9, 2008.
Recognized as Outstanding Public Relations Senior by University of South Carolina School of Journalism & Mass Communications faculty.
South Carolina Honors College
Major: Public Relations
Minor: German
GPA: 3.7/4.0
Dean's List, President's List
2007-2008 President, IABC/University of South Carolina
2006-2007 Communications Director, PRSSA-USC- Activities and Societies:
- International Association of Business Communicators, Public Relations Student Society of America, Phi Sigma Pi
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Universitaet Halle-Wittenberg
Reunification & Former East Germany 2006 — 2006
Summer study abroad program through the USC German Department.
Lived with a host family, studied German language & culture. Traveled additionally following the program's conclusion.
Additional Information
Libby Krah’s Groups:
International Association of Business Communicators, Public Relations Student Society of America, Phi Sigma Pi, Public Relations Society of America
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International Association of Business Communicators (IABC) -
University of South Carolina Alumni Assoc. -
Tweeple -
University of South Carolina Alumni Network -
Ned's JOTW - A World in Communication -
JobAngels -
#PRintern | #EntryPR
Libby Krah’s Honors:
South Carolina Honors College, Cooper Scholarship (four-year academic scholarship), Dean's Honor List (all semesters), President's Honor List (Fall 2005), Mike Witkowski Memorial Scholarship (awarded by SCPRSA, 2007), Outstanding Public Relations Senior (2008)
Libby Krah’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
