Marketing Consultant
Greater Boston Area
Marketing Consultant
Greater Boston Area
Marketing Project Manager with strong communication skills and relationship building abilities. Successful track record of leading, managing, and implementing multiple, strategic projects. Expertise in leading and collaborating with teams from across disciplines and facilitating the tasks involved in completing projects on time. My strengths include needs assessment, recognizing efficient solutions, implementation, evaluation, and mentoring.
communications, marketing, relationship management, training
(Leisure, Travel & Tourism industry)
March 2009 — Present (10 months)
Boston By Foot (BBF) is a nonprofit organization that promotes Boston’s heritage of history and architecture through its guided walking tours led by trained docents.
Developing 2010 marketing plan. Conducting research and analysis on constituents, competition and the market.
Awarded Boston by Foot's 2009 Distinguished Friend Award for expanding BBF's marketing initiatives.
(Media Production industry)
March 2009 — Present (10 months)
The New England Job Show is a nonprofit start-up supporting and helping job seekers in the New England region. The New England Job Show produces and disseminates quality educational programs via multimedia and the internet.
Hired, trained and currently leading a diverse team of marketing professional volunteers to produce the marketing plan, internet and social media strategy, and develop programs promoting NEJS products and content.
(Museums and Institutions industry)
March 2009 — July 2009 (5 months)
As part of The Revolving Museum's strategic planning process, I developed an online survey to gauge who the organization's constituents are, what their needs are; and, why they come to and participate in the museum's offerings. I completed data analysis work and made recommendations. The data collected from this survey will help the organization re-assess their mission and ultimately define their short-and long-term goals.
(Music industry)
September 2008 — November 2008 (3 months)
Assessed existing marketing efforts for Music at Eden's Edge's largest fundraiser - the Annual Family Benefit Concert. From this marketing audit, provided recommendations to help broaden audience participation and grow sponsor and donor participation.
(Museums and Institutions industry)
August 2008 — November 2008 (4 months)
Developed two surveys to be completed by American Textile History Museum visitors and members when the museum opens with their new renovated exhibition in Spring 2009. The objective of the surveys is to: measure what visitors think of the new exhibit, discover who the visitors are, and obtain feedback on their museum experience. One survey is for adults and the other survey is for children ages 6-16. The surveys are available online and via paper at the museum.
(Hospital & Health Care industry)
May 2008 — September 2008 (5 months)
Led corporate sponsorship and horseback riding clubs' marketing efforts for the Lovelane Luncheon at the 2008 Fidelity Investments Jumper Classic. Attendance by horseback riding clubs was the highest in the Luncheon's 6-year history.
(Privately Held; Financial Services industry)
2002 — 2007 (5 years )
Determined the business communications and learning needs of customer-facing financial representatives, then developed programs to improve the performance (impacting anywhere from 10 to 1000 representatives). Managed the learning strategy including the solution, design, cost projections, budget management, implementation, and evaluation strategy.
(Privately Held; Financial Services industry)
1999 — 2002 (3 years )
Led or delegated all internal communications and training project tasks, coached instructional designers, and participated on cross-functional teams.
(Privately Held; Financial Services industry)
1994 — 1999 (5 years )
Developed 35 training programs for over 2000 Fidelity retail financial services representatives: facilitator-led, self-directed, and e-learning curricula. During this time, regional call centers doubled and assets under management more than doubled.
(Privately Held; Financial Services industry)
1990 — 1994 (4 years )
Supported the Management & Organizational Development department.
(Privately Held; Leisure, Travel & Tourism industry)
January 1990 — September 1990 (9 months)
Managed EF’s student tours to France, specifically contracts with Paris restaurants and southern France’s hotels and restaurants. Negotated contracts with French hoteliers and restaurateurs for EF's North American High School tours. Organized hotel and restaurant accommodations for up to 2200 students a year in Paris. In charge of annual budget for EF's tours to several French cities.
BA , French
MA , Intercultural Relations
MA , French
Marketing Professionals Network,
Boston-by-Foot,
Lovelane Therapeutic Horseback Riding Center,
Acton Networkers Group