Liam Fracht-Monroe

Current

Marketing Partnership Manager at Okemo Mountain Resort

Past

Director of Client Services at Promotion Solutions
Operations Manager at ignition-inc
Field Manager at Gigunda Group

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Education

Castleton State College
Hanover High School

Recommended

7 people have recommended Liam

Connections

153 connections

Industry

Marketing and Advertising

Websites

My Company

Liam Fracht-Monroe’s Summary

I specialize in finding unique opportunities for brands to connect with their core consumers in an exciting and meaningful setting. I have managed programs from concept to execution and have grown existing events for multiple clients. Currently working for Okemo Mountain Resort and Triple Peaks, I manage existing partnership relations and frow the portfolio of partners by create unique events and activities to showcase our partner's products and services to over 1.1 million guests each year at three world-class resorts.

For the past 8 years I have worked in the event marketing industry with Fortune 500 companies such as Coca-Cola, Delta Air Lines, and Procter & Gamble. I have established myself as an event marketing specialist while working for agencies such as The College Kit (now Gigunda Group), ignition Inc, and Promotion Solutions. The projects I have managed have shown clients a return on their investment through increased website traffic, increased sales in specific regions targeted by event promotions, and increased brand awareness. In addition, each partnership and event has created a unique touchpoint, creating a memory for the guest or consumer, and providing a lasting impression of the brand image.

I have managed nationwide teams of over 300, hold a Class-A CDL, and have an extensive background in the design, production, and execution of experiential tours and events.

Liam Fracht-Monroe’s Specialties:

Design, produce and execute strategically relevant experiential tours, events, and promotions. Foster beneficial relationships between brands and the affluent ski and snowboard guest.

Liam Fracht-Monroe’s Experience

Marketing Partnership Manager

Okemo Mountain Resort

(Sports industry)

November 2006 — Present (3 years 1 month)
Director of Client Services

Promotion Solutions

(Privately Held; 1-10 employees; Marketing and Advertising industry)

October 2005 — November 2006 (1 year 2 months)
Operations Manager

ignition-inc

(Sports industry)

2001 — 2005 (4 years )
Field Manager

Gigunda Group

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2000 — September 2001 (1 year 7 months)