Liam Blume
Providing sales, marketing and creative services that inspire, persuade and generate revenues.
- Location
- Greater Los Angeles Area
- Industry
- Marketing and Advertising
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Liam Blume's Overview
- Current
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- Consultant - email marketing, web development and online marketing at PJP Insurance, Inc.
- Consultant - Strategic Planning, Branding, Marketing, Advertising and Creative Services at Dr. Kelly Hong, DDS
- Consultant - E-commerce, Web Development & Social Media Services at Celebrity Fan Site
- Consultant - Brand, Online Sales, Marketing & Creative Services at Gourmet Blends (Sole Proprietorship)
- Consultant - Brand, Marketing & Creative Services at e-Recycling Stewards
- Principal to Sales, Marketing and Advertising Agency at Brand Awakening
- Consultant - Sales, Marketing and Strategic Planning at Toy Crazy
- Founder, Chairman, Executive Director and Publisher at (it) magazine
- Past
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- Member at Southern California WordPress Meetup Group
- Brand and Business Start Up Consulting at Brodsky Entertainment
- PR & Social Media Consulting at IWPR Group
- Consultant - Branding, Marketing and Strategic Planning at Ashley Turner
- Sales, Marketing and Strategic Planning at Santa Monica Daily Press
- TV Advertising Account Executive at Charter Communications
- Senior Marketing Manager at Hallmark Channel
- Member at CTAM
- Marble Vision Board at Marble Collegiate Church
- Education
-
- Ithaca College
- Antioch College - London
- George Washington University, Madrid
-
Blair Academy
- Recommendations
-
2 people have recommended Liam
- Connections
-
371 connections
- Websites
Liam Blume's Summary
Providing brand driven strategies for sales, fundraising, marketing, product development and creative services that inspire, persuade and generate revenues.
Expertise includes: branding, business and media plans, budgeting, e-commerce, advertising, creative briefs and art direction, web design and development, production, social media, SEO, SEM, and PR.
Our efforts are focused on reaching corporate and departmental goals like: Revenue Growth, Market Share, Reputation Building, Product Development, Website Traffic, Social Media Community Building, Viral Campaigns, Public Affairs/Community Relations, Positioning, Outreach, Company Unity, Good Will and more.
Specialties
Expertise includes: branding, business and media plans, budgeting, e-commerce, advertising and creative briefs, production, digital marketing (SEO, SEM, SM) and PR. Additional detail includes: outside sales, strategic planning, fundraising, marketing, management, recruiting, advertising, production, copy writing, art direction, internet services, social media, digital media, SEO, SEM and more...
Liam Blume's Experience
Consultant - email marketing, web development and online marketing
PJP Insurance, Inc.
August 2011 – Present (10 months)
We captured new prospect sign up records and culled existing client records and filtered lists to create targeted messages that would resonate with their needs and introduce PJP Services, etc.
Consultant - Brand, Online Sales, Marketing & Creative Services
Gourmet Blends (Sole Proprietorship)
Sole Proprietorship; 1-10 employees; Food & Beverages industry
February 2011 – Present (1 year 4 months)
Brand, Sales, Marketing & Creative Services Consultant at Gourmet Blends.
Founder, Chairman, Executive Director and Publisher
(it) magazine
January 2001 – Present (11 years 5 months)
(it) magazine, a 501c3 exists to drive more pro social action by using media to deliver inspiring solutions driven stories, resources and action steps to where people live, work, and play.
Our stories spotlight organizations and people making a difference.
Our resource services include: social trends, news, overviews, networking, events, links and referrals. Our distribution opportunities include: luxury hotels, cable homes, internet and radio presence.
Sharing our common stories gives us comfort reinfrcement, perspective, insights and solutions to live a life of purpose and passion.
PR & Social Media Consulting
IWPR Group
Privately Held; 1-10 employees; Real Estate industry
July 2009 – December 2010 (1 year 6 months)
IWPR Group is a public relations and marketing firm specializing in solutions to challenging issues facing our society. We work with authors, visionaries, nonprofits and companies in the fields of design, architecture, sustainability, planning, housing, energy and the environment.
Sales, Marketing and Strategic Planning
Santa Monica Daily Press
Privately Held; 11-50 employees; Marketing and Advertising industry
2007 – 2008 (1 year)
Evaluated business for ways to improve marketing, distribution, and circulation. Developed content categories to build a more enthused readership and sponsorship opportunities. Worked on sales strategies and presentations to bring in more national and agency accounts. Helped migrate Santa Monica Daily Press to a digital media group on the content and advertising side of the business.
TV Advertising Account Executive
Charter Communications
Public Company; 10,001+ employees; CHTRQ; Telecommunications industry
March 2003 – August 2007 (4 years 6 months) Malibu, CA
Provided clients with consumer research, media planning, creative concepts, production, sponsorship, and interactive TV marketing services. Partnered with dozens of TV networks to generate revenue.
Received multiple awards for exceeding quarterly budgets by up to 187%.
Won top regional salesman of the year recognition, finished first regionally as top seller of NASCAR, Special Olympics and Toys For Tots sell-in campaigns. First to sell in large direct response Video On Demand and interactive TV commercial campaigns. Beat out 60 AEs selling in Animal Planet Live Event and Fox News sponsorship campaigns.
Won a commercial Telly Award in the Public Service Announcement category.
Created new sales strategies and promotions that garnered and retained clients utilizing collectively Polk, Claritas, Strata, Scarborough, online e-commerce and mapping point services.
Conceived, wrote and supervised commercial production (short form and long form), both in English and in Spanish.
Senior Marketing Manager
Hallmark Channel
Public Company; 51-200 employees; CRWN; Broadcast Media industry
January 1997 – January 2002 (5 years 1 month)
Conceived and managed marketing projects to increase network viewership, distribution and retention. Built stronger brand, positioning and community perception of programmer and affiliates.
Streamlined project management and production policies for faster turnaround times. Developed $2.5 million dollar budget. Supervised and/or coordinated 6 staff members, 8 departments. Supported 10 Account Executives and 5 Community Relations Executives. Served as liaison to 80 plus programming partners.
Conceived and implemented 3 yr./1.5 million dollar co-branded sports promotional event between Hallmark, Adelphia, Buffalo Sabres, Pizza Hut and Buffalo News.
Co-conceived and implemented affiliate acquisition/upgrade campaigns with AT&T and Time Warner Cable, utilizing internal marketing departments, and Gift Books from Hallmark partner. Increased response rate 460%, while realizing 50% cost savings, and providing new sales tool. $100,000 dollar budget.
Liam Blume's Skills & Expertise
- Board Development
- Executive Management
- Strategic Planning
- Brand Management
- Marketing
- Creative Strategy
- Advertising
- Strategic Sales Plans
- Sales Presentations
- New Business Development
- Promotions
- Public Relations
- Strategic Communications
- Creative Direction
- Art Direction
- Strategic Marketing Consultancy
- Branding & Identity
- Marketing Research
- Health Marketing
- Local Marketing
- Web Development
- Web Design
- SEO copywriting
- Creative Writing
- Social Media
- SEO
- Web Marketing
- Direct Mail
- Email Marketing
- Online Advertising
- Media Planning
- Targeted Advertising
- Outdoor Advertising
- Display Advertising
- Interactive Advertising
- Radio Advertising
- Producing
- Product Marketing
- Business Strategy
- Strategic Brand Positioning
- Business Planning
- Sales
- Distribution Strategies
- SEM
- Public Speaking
- Strategic Brand Consulting
- Selling
Liam Blume's Education
Ithaca College
BS, Economics-Business Management
1983 – 1988
Activities and Societies: TV Anchor, Rugby Club Vice President and Team Captain, Wrestling Team
Antioch College - London
1987 – 1987
George Washington University, Madrid
1987 – 1987
Blair Academy
1980 – 1983
Liam Blume's Additional Information
- Websites:
- Interests:
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Providing brand driven sales, marketing and creative services. Using media to fuel people's passion to make a difference and drive more pro-social action. Surfing, adventures, making a difference, yoga, learning, singing - music, art, design, history, current affairs, empowering, growing businesses.
- Groups and Associations:
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(it) magazine Community of Content Creators
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- Honors and Awards:
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City of Los Angeles, Civic Duty
High School Football
Top Salesman Awards
Industry Association, Board Nominations
Trumpet Performance Competition Award
and more
Contact Liam for:
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