Freelance Consultant: New/social media, games, virtual worlds
Greater Seattle Area
Freelance Consultant: New/social media, games, virtual worlds
Greater Seattle Area
I am a researcher, strategist, and project leader specializing in digital cultures and how people around the world use technology. For my doctoral research in Screen and Media Studies, I used ethnographic methods to explore social learning and group dynamics in and around massively multiplayer online games (MMOGs) and virtual worlds, both online and offline (13 countries). In the past I have worked in a variety of roles focused on user/customer/learner experiences, and have used a range of research methods and approaches to understand those perspectives. I also have a technical and design background and can function as a useful bridge on interdisciplinary teams (always advocating for the user, of course!)
SUMMARY:
• Interdisciplinary and versatile professional with expertise in market/customer/user research, web/mobile applications development, games and simulations, user experience/information architecture/usability, online learning, and project/program management across verticals from mobile devices to video games.
• Strong project management and leadership skills; extremely resourceful and skilled at marshalling resources, managing schedules and budgets, and creating tangible deliverables.
• Significant qualitative and some quantitative research experience in academic and commercial settings, including research design, recruitment , data collection, moderation, analysis and synthesis. Formal training and field experience in anthropological methods like contextual inquiry and ethnography; expert in cultures surrounding emerging technologies and platforms.
• Particularly skilled at connecting research to strategy and design: history of conceiving and implementing compelling and user-friendly solutions that are truly innovative. Effective bridge between research, business, marketing, design and technology roles.
• Powerful speaker and lecturer with superior communication and presentation skills.
new media, market research, consumer insight, ethnography, anthropology, web development, usability, user experience, collaboration, communities, videogames, virtual worlds, social learning, education, collective intelligence, social media, social computing, social networking, personalization, product design and development, international, cross-cultural, education, learning, online learning
(Research industry)
July 2006 — Present (3 years 6 months)
Involved in myriad creative projects and available for speaking/writing/consulting engagements.
(Public Company; INTC; Semiconductors industry)
August 2009 — October 2009 (3 months)
Contract position to design and run ethnographic and contextual inquiry studies as part of a larger design research effort looking at media-savvy consumers. Responsible for planning, execution and final deliverables, including specific design recommendations, and presentation to stakeholders.
(Privately Held; Market Research industry)
June 2007 — August 2009 (2 years 3 months)
Using a combination of qualitative and quantitative methods, but with a particular focus on deep insights gained from ethnographic work, I design, pitch and conduct cross-cultural research projects aimed at illuminating and developing user and customer experiences.
(Information Technology and Services industry)
March 2006 — March 2009 (3 years 1 month)
Working with Games User Research and on the Surface team, responsible for designing and conducting research studies for a variety of applications and game titles, including console, PC (single player, multiplayer and massively multiplayer) and casual games. Designed and ran usability, playtest and ethnographic studies (lab and field studies), conducted focus groups and interviews, as well as analyzing and disseminating results and recommendations to development teams.
(Educational Institution; Higher Education industry)
August 2007 — August 2007 (1 month)
Prepared and delivered lecture on online games and their broader impacts for a group of visiting Japanese students.
(Higher Education industry)
January 2005 — July 2005 (7 months)
Lecturer in mass communication and journalism programme.
(Internet industry)
May 2004 — May 2005 (1 year 1 month)
Provided strategic and design/IA direction to educational start-up. Also developed learning theory and curriculum content.
(Privately Held; 1-10 employees; Internet industry)
September 2003 — April 2005 (1 year 8 months)
Led multi-disciplinary project teams in the design and development of effective learning solutions utilizing a range of media, including game/simulation-based resources. Designed and managed research projects, encompassing learner profile analyses and evaluation of education/training programs. Provided consulting services to organizations in the areas of training strategy & audits, solutions development, and product/service positioning. Developed and presented seminars/workshops on e-learning topics.
(Privately Held; 1001-5000 employees; Internet industry)
October 2000 — May 2002 (1 year 8 months)
Via intensive customer, usability and market research efforts, identified several key customer-driven initiatives and drove company-wide effort to revamp under-performing e-commerce site in the areas of search, browse, merchandising, product recommendations and analytics. Managed cross-functional teams, vendor relationships, and frequently liaised with senior management, market research firms, marketing/PR, and legal staff. Achieved overwhelmingly positive customer feedback, improvements in business metrics, and industry awards and kudos.
(Internet industry)
August 1997 — November 2000 (3 years 4 months)
Various guest lectures in the area of Internet marketing, online community and games.
(Privately Held; 51-200 employees; Internet industry)
October 1998 — September 2000 (2 years )
Managed cross-functional teams and multiple stakeholders on client engagements ranging from educational sites to robust database-driven sites utilizing a variety of 3rd-party technologies. Won several industry awards for internal and client work. Developed and managed partner relationships with systems integrators, translation companies, educators, research firms and analysts. Led and documented internal and client research, strategy and requirements efforts.
(Public Company; 501-1000 employees; Internet industry)
March 1997 — May 2000 (3 years 3 months)
Ran the historical reenactment community for several years.
(Public Company; 51-200 employees; Information Technology and Services industry)
August 1995 — September 1997 (2 years 2 months)
(Public Company; 1001-5000 employees; Telecommunications industry)
April 1994 — August 1995 (1 year 5 months)
Ph.D. , Screen and Media Studies , 2004 — 2008
New Zealand
M.Sc. , Education , 2003
B.A. , Anthropology , 1993
futurism, technology, virtual worlds, videogames, music, entertainment, social media, sustainability, social entrepreneurship, learning, transformation, knowledge, social networks, teamwork, leadership, 21st century skills, science, secular humanism, writing, history
American Marketing Association, Association of Internet Researchers, Digital Games Research Association, Microsoft Social Computing Symposium, Burning Man, Terra Nova, Institute for Triple Helix Innovation, Games and Culture Journal (Editorial Review Board_, the EON Foundation (Trustee), BIL, The Singularity Summit, Lifeboat Foundation (Futurists Advisory Board), International Journal of Gaming and Computer-Mediated Simulations (Editorial Review Board). American Anthropological Association
Webby Award Nomination - 2000
Market Research Society UK - Best Newcomer - 2008