Marketing Professional
Greater Chicago Area
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Leyla Arsan’s Summary
Lotus Marketing Services. Integrated Marketing specializing in Lifestyle Marketing, reaching targets through specialized programs focusing on social media, event marketing, sponsorship, promotions and grass roots efforts across multiple disciplines - both offline and online. Capabilities to create fully customized programs including all creative concepting and direction. Clients include: Finance, Travel, Professional Services & Medical
Other positions & projects:
- Sales and Marketing Manager, SUSHISAMBA. Increased revenue by 40% through marketing event capabilities of venue while leveraging corporate brand identity for clients. Upwards of 30 events per month including: Political fundraiser for "Hillary Clinton for President," sales meetings, holiday parties, product demos, incentive travel dinners & tradeshows. Clients: Fortune 500, technology, manufacturing, pharma, law firms and investment banks.
- Global Events, Accenture. Team that produced all of Accenture's global sponsorships including: The World Golf Championships, Accenture Match Play & Royal Shakespeare Theatre. Leveraged Tiger Woods sponsorship with Accenture.
- Integrated Marketing projects for The Home Depot Direct Marketing, sponsorship of the Trisha Yearwood Tour, Discover Card's sponsorship of the Grammy's & cause marketing efforts while with DDB Chicago.
- Developed an on-site & online contest for Levi's. Contestants won a trip to the MTV Music Awards. Served as the onsite representative at the Awards, managed the talent Meet & Greet while working for J. Brown & Associates (now G2 Promotions).
- Organized & developed (contract & vendor negotiation) four day festival for Procter & Gamble with multiple entertainment components. Hired & managed team of 30 on site in NY.
- Managed a mobile marketing tour for Ice Mountain Water while working for Ryan Partnership & a mobile marketing tour in 29 states over the course of three months for the Cartoon Network while at DDB.
