Lewis Webb

Current

Digital Account Director at Shiny Red

Past

Freelance PR Consultant at AxiCom PR
Freelance - Senior Account Manager at ING Media
Freelance - Senior Account Manager at Temono PR

Account Manager at AxiCom PR

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Education

London School of Economics and Political Science
Plymouth College

Connections

233 connections

Industry

Public Relations and Communications

Websites

Lewis Webb’s Summary

PR Consultant with considerable industry experience in the digital and emerging social media industry. Provide clients, from start-ups to multinationals, with valuable and insightful counsel on public relations strategy in an increasingly complex media landscape, and manage effective tactical programmes to support a company's business objectives.

Lewis Webb’s Specialties:

digital media, blogging, social media, brand strategy, social networks, online PR, public relations

Lewis Webb’s Experience

Digital Account Director

Shiny Red

(Public Relations and Communications industry)

September 2007 — Present (2 years 3 months)

Leading execution of social media marketing strategies & campaigns for major brands including Sky, Panasonic, Microsoft, McDonald's, ODEON and Pfizer – acting as day-to-day lead contact on multiple client accounts. Identifying and outreaching to bloggers in clients' key areas of interest to seed content across the online media spectrum Acting as “digital and social media expert” within The Red Consultancy, training internal and external teams on blogger relations and social media engagement. Establishing and measuring a success metrics for online share of voice for leading brands across automotive, health, media and technology
Freelance PR Consultant

AxiCom PR

(Privately Held; 51-200 employees; Public Relations and Communications industry)

May 2007 — August 2007 (4 months)

3 month project as part of AxiCom's Digital Media Team, heading up projects for launch of RealPlayer 11, UK launch of Brightcove internet TV service, and working on Inuk Networks’ Freewire IPTV service and platform.

The role also included developing the team by providing training and advice to junior members of staff.
Freelance - Senior Account Manager

ING Media

(Privately Held; 11-50 employees; Public Relations and Communications industry)

January 2007 — May 2007 (5 months)

Position involved:
- Leading and managing account team on consumer and media accounts including ISP Madasafish, Adstream, and National Geographic.
- Developing and providing strategic and proactive PR plans and counsel for clients in order to maximise media coverage and awareness.
- Establishing partner relationships with similar agencies in the USA to expand agency's global network
Freelance - Senior Account Manager

Temono PR

(Privately Held; 1-10 employees; Public Relations and Communications industry)

January 2007 — February 2007 (2 months)

Project for independent PR agency around 3GSM World Congress 2007 with clients Ubiquisys, IPWireless and Masabi. Secured meetings with attending press from around Europe
Account Manager

AxiCom PR

(Privately Held; 51-200 employees; Public Relations and Communications industry)

September 2002 — September 2006 (4 years 1 month)

Responsibilities included:
- Generation of creative European PR plans for major B2B and B2C technology brands including Real Networks, Sling Media, PC World, TDK, Cirrus Logic, Alias Systems, Harmonic Inc – acting as day-to-day contact and managing client accounts.
- Assuming responsibility for strategies and implementation of pan-European PR programmes, managing European offices and acting as a central client contact.
- Establishing and developing media relations; writing and editing of articles, press materials and releases, case studies; event and conference planning and support.
- Managing, writing and contributing to new business opportunities and pitches where appropriate.
- Pro-active pitching of news, features, interviews, expert comment, by-lined articles and case studies to national, trade, business and vertical media; Fielding and managing media enquiries.
- Consulting clients on media strategy and developing project plans for events, campaigns and ongoing PR outreach.

Lewis Webb’s Education

London School of Economics and Political Science

BSc , Social Psychology and Philosophy , 1999 — 2002

Course included modules on individual and social psychology, logic and political theory; dissertation on interpretative communities in social marketing
Plymouth College