President at The Laredo Group, Inc. and Owner, The Laredo Group, Inc.
Miami/Fort Lauderdale Area
President at The Laredo Group, Inc. and Owner, The Laredo Group, Inc.
Miami/Fort Lauderdale Area
Over 25 years on online media. I started in online advertising in 1982, selling videotex ads, then spent 6 years at Prodigy (1986-1992) as sales executive and 3 years at Ziff Davis Interactive launching the Interchange Online Network (pre-Internet). In 1995 I launched an Internet sales rep organization Network 1.0 which was sold to Softbank. The same year, I helped launch the IAB and in 1996 started The Laredo Group.
I frequently speak, present and moderate at Industry conferences and sale meetings.
My company has trained over 23,000 media professionals across all media platforms, from CPG to B2B, radio, TV, magazines, newspapers, online classifieds, search and ad technologies. We have vast exposure and experience in all media types.