A B2B marketing strategy and communications consultant
Greater New York City Area
- Current
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- Senior Partner, Senior Director Marketing Strategy Consulting at OgilvyOne
- Past
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- Principal at B2B Strategy Associates (Sole Proprietorship)
- Director, Corp Communications at American Express, MarketMile
- VP, Marketing & Product Management at OpenAuto
- VP, Marketing at 24/7 Media
- VP, Marketing at K2 Design
- Senior Corporate Account Manager at A.C. Nielsen
- Senior Consultant at Andersen Consulting
- Education
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- Lehigh University
- Cornell University - S.C. Johnson Graduate School of Management
- Recommended
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3 people have recommended Leslie - Connections
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255
connections
- Industry
- Marketing and Advertising
- Websites
Leslie Howard’s Summary
Leslie Howard has more than fifteen years experience developing and marketing technology-based products and services for businesses selling to businesses (B2B).
Her breadth of experience includes executive roles leading brand, product management, and corporate communications within start-ups...to providing strategic and tactical execution leadership to Fortune 1000 clients.
Leslie Howard’s Specialties:
B2B brand development and lead generation
Software, tech, business services.
Extensive experience with online business/distribution/marketing models.
Start-up through Fortune 1000.
Learn more at www.lesliehoward.com
Leslie Howard’s Experience
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Senior Partner, Senior Director Marketing Strategy Consulting
OgilvyOne
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
November 2004 — Present (3 years 11 months)
Strategic consulting to agency's global B2B clients on topics ranging from new market definition and sizing, to demand generation, to customer retention.
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Principal
B2B Strategy Associates (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
January 2002 — November 2004 (2 years 11 months)
Sample clients:
American Express -- Launched new marketing program addressing vertical markets for OPEN Small Business Network.
SAP -- Established new business development telemarketing unit in Ireland to deliver qualified leads for this enterprise software leader’s EMEA regions.
Great-West Healthcare -- Developed marketing strategy that resulted in re-branding of national insurance company’s healthcare benefits division and product suite.
MSN -- Integrated disparate project plans and management methodologies from 13 projects to deliver a master project plan for MSN's largest-to-date technology development and deployment initiative--a new adserving system for MSN network. -
Director, Corp Communications
American Express, MarketMile
(Public Company; 51-200 employees; Computer Software industry)
January 2001 — December 2001 (1 year)
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VP, Marketing & Product Management
OpenAuto
(Privately Held; 51-200 employees; Internet industry)
October 1999 — October 2000 (1 year 1 month)
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VP, Marketing
24/7 Media
(Public Company; 501-1000 employees; TFSM; Online Media industry)
January 1998 — June 1999 (1 year 6 months)
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VP, Marketing
K2 Design
(Public Company; 51-200 employees; KTWO; Marketing and Advertising industry)
March 1996 — December 1997 (1 year 10 months)
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Senior Corporate Account Manager
A.C. Nielsen
(Public Company; 1001-5000 employees; Market Research industry)
June 1994 — October 1995 (1 year 5 months)
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Senior Consultant
Andersen Consulting
(Privately Held; 10,001 or more employees; Management Consulting industry)
June 1988 — October 1991 (3 years 5 months)
Leslie Howard’s Education
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Lehigh University
BS, CompSci, Economics
Greek Woman of the Year
- Activities and Societies:
- Alpha Phi Sorority, Class Gift Officer, (current) Alumni Class President
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Cornell University - S.C. Johnson Graduate School of Management
MBA, Marketing
- Activities and Societies:
- Full merit scholar.
