Leslie Howard

A B2B marketing strategy and communications consultant

Greater New York City Area

Current
  • Senior Partner, Senior Director Marketing Strategy Consulting at OgilvyOne
Past
  • Principal at B2B Strategy Associates (Sole Proprietorship)
  • Director, Corp Communications at American Express, MarketMile
  • VP, Marketing & Product Management at OpenAuto
  • VP, Marketing at 24/7 Media
  • VP, Marketing at K2 Design
  • Senior Corporate Account Manager at A.C. Nielsen
  • Senior Consultant at Andersen Consulting
Education
  • Lehigh University
  • Cornell University - S.C. Johnson Graduate School of Management
Connections
255 connections
Industry
Marketing and Advertising
Websites

Leslie Howard’s Summary

Leslie Howard has more than fifteen years experience developing and marketing technology-based products and services for businesses selling to businesses (B2B).

Her breadth of experience includes executive roles leading brand, product management, and corporate communications within start-ups...to providing strategic and tactical execution leadership to Fortune 1000 clients.

Leslie Howard’s Specialties:

B2B brand development and lead generation
Software, tech, business services.
Extensive experience with online business/distribution/marketing models.
Start-up through Fortune 1000.

Learn more at www.lesliehoward.com


Leslie Howard’s Experience

  • Senior Partner, Senior Director Marketing Strategy Consulting

    OgilvyOne

    (Public Company; 10,001 or more employees; Marketing and Advertising industry)

    November 2004Present (3 years 11 months)

    Strategic consulting to agency's global B2B clients on topics ranging from new market definition and sizing, to demand generation, to customer retention.

  • Principal

    B2B Strategy Associates (Sole Proprietorship)

    (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

    January 2002November 2004 (2 years 11 months)

    Sample clients:
    American Express -- Launched new marketing program addressing vertical markets for OPEN Small Business Network.
    SAP -- Established new business development telemarketing unit in Ireland to deliver qualified leads for this enterprise software leader’s EMEA regions.
    Great-West Healthcare -- Developed marketing strategy that resulted in re-branding of national insurance company’s healthcare benefits division and product suite.
    MSN -- Integrated disparate project plans and management methodologies from 13 projects to deliver a master project plan for MSN's largest-to-date technology development and deployment initiative--a new adserving system for MSN network.

  • Director, Corp Communications

    American Express, MarketMile

    (Public Company; 51-200 employees; Computer Software industry)

    January 2001December 2001 (1 year)

  • VP, Marketing & Product Management

    OpenAuto

    (Privately Held; 51-200 employees; Internet industry)

    October 1999October 2000 (1 year 1 month)

  • VP, Marketing

    24/7 Media

    (Public Company; 501-1000 employees; TFSM; Online Media industry)

    January 1998June 1999 (1 year 6 months)

  • VP, Marketing

    K2 Design

    (Public Company; 51-200 employees; KTWO; Marketing and Advertising industry)

    March 1996December 1997 (1 year 10 months)

  • Senior Corporate Account Manager

    A.C. Nielsen

    (Public Company; 1001-5000 employees; Market Research industry)

    June 1994October 1995 (1 year 5 months)

  • Senior Consultant

    Andersen Consulting

    (Privately Held; 10,001 or more employees; Management Consulting industry)

    June 1988October 1991 (3 years 5 months)


Leslie Howard’s Education

  • Lehigh University

    BS, CompSci, Economics

    Greek Woman of the Year

    Activities and Societies:
    Alpha Phi Sorority, Class Gift Officer, (current) Alumni Class President
  • Cornell University - S.C. Johnson Graduate School of Management

    MBA, Marketing

    Activities and Societies:
    Full merit scholar.

Additional Information

Leslie Howard’s Websites:


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