
A B2B marketing strategy and communications consultant
Greater New York City Area

A B2B marketing strategy and communications consultant
Greater New York City Area
A results-driven marketing executive with expertise leading and developing marketing and communications strategies, including: go-to-market, brand communications, lead generation, customer relationship management, and channel marketing.
A high-performance manager for organizations in IT, professional services, or logistics industries, at early, growth, or transitional development stages.
B2B brand development and lead generation
Techology, professional services, logistics/transportation.
Extensive experience with online business/distribution/marketing models.
Start-up through Fortune 1000.
Learn more at www.lesliehoward.com
(Privately Held; WPP; Marketing and Advertising industry)
November 2004 — Present (5 years 1 month)
Strategic consulting to agency's global B2B clients on topics ranging from new market definition and sizing, to demand generation and results forecasting, to customer retention.
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
January 2002 — November 2004 (2 years 11 months)
Sample clients:
American Express -- Launched new marketing program addressing vertical markets for OPEN Small Business Network.
SAP -- Established new business development telemarketing unit in Ireland to deliver qualified leads for this enterprise software leaders EMEA regions.
Great-West Healthcare -- Developed marketing strategy that resulted in re-branding of national insurance companys healthcare benefits division and product suite.
MSN -- Integrated disparate project plans and management methodologies from 13 projects to deliver a master project plan for MSN's largest-to-date technology development and deployment initiative--a new adserving system for MSN network.
(Public Company; 51-200 employees; Computer Software industry)
January 2001 — December 2001 (1 year )
(Privately Held; 51-200 employees; Internet industry)
October 1999 — October 2000 (1 year 1 month)
(Public Company; 501-1000 employees; TFSM; Online Media industry)
January 1998 — June 1999 (1 year 6 months)
(Public Company; 51-200 employees; KTWO; Marketing and Advertising industry)
March 1996 — December 1997 (1 year 10 months)
(Public Company; 1001-5000 employees; Market Research industry)
June 1994 — October 1995 (1 year 5 months)
(Privately Held; 10,001 or more employees; Management Consulting industry)
June 1988 — October 1991 (3 years 5 months)
MBA , Marketing
BS , CompSci, Economics
Greek Woman of the Year