Leslie A Joy

Leslie A Joy

Various Election/Political Related Tasks for Hire

Location
Greater New York City Area
Industry
Marketing and Advertising

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Leslie A Joy's Overview

Past
  • Petitioning Coordinator - Democratic and WFP Lines at Sean Patrick Maloney for Congress
  • Assistant/Substitute Field Organizer at Citizen Action of New York
  • GOTV Director at Ed Santos for NYC City Council
  • GOTV Director at Chris Eachus for County Legislator
  • GOTV Director at Shannon Wong for County Legislator
  • Field Representative at Working Families Party
  • Paid Canvas Director - Newburgh Office at Sean Patrick Maloney for Congress
  • Marketing Assistant and Blogger at Freelance
  • Team Lead (Department Manager) at Target
Connections

121 connections

Websites

Leslie A Joy's Summary

• Field professional with extensive experience and knowledge in canvassing, field planning, message development/policy integration, and troubleshooting problems – specifically in the NY-18 and Orange County, NY area.
• Special skills involving utilizing and analyzing data, database management, and creating and sustaining operational systems. Experience with training and managing both paid canvassers and volunteers on various election and issue campaigns.

Areas of Expertise:
• Canvassing.
• Database management.
• Message development and policy integration.
• Training, team management, and hiring.
• Data collection; synthesizing and analyzing data and information. Research and write reports, policy briefs, etc.
• Project management; creating, documenting, and sustaining operational systems, policies, and procedures.
• Field planning; including both creating and managing base voter
• contact list for campaigns; developing voter contact plan including phones, mail, and canvassing for persuasion, absentee mail, and GOTV, and managing the logistics of mail, phones, and data collection and tracking.
• Utilize and analyze polling data, election results, campaign finance data, census data, media spending, vote history data, etc.
• Editing and creating content, social marketing plan creation, editing and creating content, and monitoring and analyzing performance stats – open rates, conversion rates, hits, etc.

Leslie A Joy's Experience

Petitioning Coordinator - Democratic and WFP Lines

Sean Patrick Maloney for Congress

20142014 (less than a year) Greater New York City Area

Created and successfully implemented a field plan for gathering enough signatures for both the Democratic and WFP ballot lines.
• Use local contacts cultivated in the Orange County, NY political sphere for background information, advice, and assistance in squirrel herding.
• Worked to mend strained relationships with Orange County Democratic Committee – and made some progress with a few of them.
• Recruited, hired, trained, and ran a small paid canvass operation for the Democratic and WFP ballot line petitions, to help ensure signature quotas weren't just met, but exceeded.

Assistant/Substitute Field Organizer

Citizen Action of New York

Nonprofit; 11-50 employees; Political Organization industry

20142014 (less than a year) Greater New York City Area

• Took over the running of a warming shelter while field organizer who usually ran it was on vacation.
• Recruited, scheduled, trained, and managed volunteers for shifts at warming shelter and also for a variety of different activism events.

GOTV Director

Ed Santos for NYC City Council

20132013 (less than a year) Greater New York City Area

• Created and implemented a GOTV field plan consisting of different mixes of paid canvassers, volunteers, and organizations.
• Trained both paid canvassers and volunteers on GOTV canvassing best practices, messaging, efficiency, and tips.

GOTV Director

Chris Eachus for County Legislator

20132013 (less than a year) Greater New York City Area

• Created and implemented a GOTV field plan consisting of different mixes of paid canvassers, volunteers, and organizations.
• Trained both paid canvassers and volunteers on GOTV canvassing best practices, messaging, efficiency, and tips.

GOTV Director

Shannon Wong for County Legislator

20132013 (less than a year) Greater New York City Area

• Created and implemented a GOTV field plan consisting of different mixes of paid canvassers, volunteers, and organizations.
• Trained both paid canvassers and volunteers on GOTV canvassing best practices, messaging, efficiency, and tips.

Field Representative

Working Families Party

Nonprofit; 11-50 employees; Political Organization industry

20122012 (less than a year) Greater New York City Area

• Was the top card signature collector on the FFE campaign.
• Broke record for proportion of people who signed statement support and people who would give money to back statement of support (twice had everyone who signed give money).
• Troubleshot problems with data collection and management, and then implemented solutions.
• Trained and assisted in managing paid canvassers.

Paid Canvas Director - Newburgh Office

Sean Patrick Maloney for Congress

20122012 (less than a year) Greater New York City Area

Troubleshoot problems with and successfully implemented the paid canvas field plan for the Newburgh/New Windsor area.
• Recruited and trained a team of paid canvassers, all of which cleared over 60 doors each night, and positively ID-ing or persuading an average of 25-35 people per night.
• Created and implemented systems to ensure paid canvass was run as smoothly, effectively, and efficiently as possible.
• Reworked messaging into more door-friendly talking points that would activate and resonate with local voters.
• During GOTV, our station covered the most amount of turf, with the least amount of people, and still managed to come in second out of all stations for finishing our three passes.
• In addition to managing the team of canvassers, personally canvassed 5+ nights a week, clearing over 60 doors each night, and positively ID-ing or persuading an average of 30-35 1d per night.

Marketing Assistant and Blogger

Freelance

Self-Employed; Myself Only; Publishing industry

20102011 (1 year)

Overview:
• Consulted small businesses on their operations practices and systems, troubleshot problems, found and implemented solutions, and documented the new processes in both a training and reference format.
• Edited and created social media marketing plans, blog PR outreach plans, and content for small businesses, in addition to monitoring, tracking, and analyzing performance stats and metrics.
• Worked for and/or formed relationships with a few leaders in the social media industry, including 2 best-selling business book authors and a few noteworthy bloggers.

Blog Editor at Suberapps.
Create and maintain an editorial calendar, draft and edit blog posts, run and maintain Twitter account.

Marketing Assistant at Sprout Social:
Completed competitive analysis for both marketing and SEO.
Researched and put together a contact list of PR people, bloggers, and journalists.
Currently assisting in putting together a Blogging marketing plan and strategy.

Marketing Intern at Outright.com:
Reviewed various unorganized process documents and looked for holes.
Planned and organized meetings to discuss process-fill in blanks, answer questions, create and discuss best practices.
Created best practices documents and charts cultivated from meetings and previously unorganized documents.
Set up a company intranet so process and other necessary information was updated and easy to find.

Process Intern for Conversify.net:
Completed competitive analysis for both marketing and SEO.
Researched and put together a contact list of PR people, bloggers, and journalists.
Suggested and implemented changes to improve process.
Currently assisting in putting together a Facebook Marketing plan and strategy.

Virtual Assistant for Independent Contractors:
Clients have included Aliza Sherman, Thursday Bram, Jennifer Escalona, & Laura Spencer.
Researched and put together spreadsheets for topics to later be used as blog entries.
Researched topics for various blog posts.Transcription services

Team Lead (Department Manager)

Target

Public Company; 10,001+ employees; TGT; Retail industry

20072009 (2 years) Greater New York City Area

• Hired, trained, and managed a team of employees. Out of the 12 people I personally hired, 11 were considered top performers.
• Repaired broken relationships with vendors and was succeeded in the end goal of having grocery vendors keep their shelves stocked up to brand standards.
• Took multiple departments from a “red” ranking to a solid “green ranking,” one of those departments went from being a company’s national watch list to becoming the training store.
• During my tenure running the seasonal department, not only was every single seasonal set completed earlier – we were consistently the first store in both the district (6 stores) and the group (15 stores) to sell through last season’s project, and set the next season’s planogram.

Leslie A Joy's Skills & Expertise

  1. Blogging
  2. Copywriting
  3. Online Marketing
  4. Canvassing
  5. Political Campaigns
  6. Campaign Strategies
  7. Project Management
  8. Political Science
  9. Political Strategy
  10. Community Outreach
  11. Socio-economic
  12. Troubleshooting
  13. Sarcasm
  14. Social Media Measurement
  15. Content Marketing
  16. Analytics

Leslie A Joy's Additional Information

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