Leo Sen

Current

• Product Manager (Freelance) at Reed Exhibitions

Past

• Product Manager at Bauer Media (formerly Emap PLC)
• Senior Producer - Web, Mobile, Interactive TV at BBC
• Development Producer at 3T Productions

• Digital Project Manager (Freelance) at Various - Sydney, London, Brighton
• Project Manager (Freelance) at The Central Office of Information
• Website Business Manager at BP/Schlumberger
• Consultant at Imano Plc

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Education

• Ashridge Business School
• The University of Manchester

Recommended

2 people have recommended Leo

Connections

451 connections

Industry

Online Media

Leo Sen’s Summary

A senior product manager with over ten years’ experience in devising successful digital consumer products.

Leo Sen’s Specialties:

New Product Development, Brand extensions, User Behaviour, Project Management

Leo Sen’s Experience

• Product Manager (Freelance)

  Reed Exhibitions

  (Public Company; Events Services industry)

  June 2009 — Present (6 months)

• Product Manager

  Bauer Media (formerly Emap PLC)

  (Privately Held; Publishing industry)

  August 2007 — May 2009 (1 year 10 months)

  Reporting to the Head of Product Management and the Digital Business Director
  
  Notable Achievements:
  FHM.com – Led the relaunch and redesign of the UK’s biggest premium Men’s Lifestyle and Entertainment website, and Bauer Media’s most valuable digital property. The new platform and design are due to be localised and rolled out to FHM’s nine territories worldwide.
  
  The project delivered a ten-fold increase in visits to FHM’s premium Lifestyle channels. Delivered a saleable increase in display/pre-roll ad inventory, record video views on FHM TV, new sponsorship tenancies, and new direct revenues from a whitelabel dating application. Grew FHM’s share of the Men’s Lifestyle sector, with a sustained 30% increase in PIs during the first quarter after launch.
  
  Video widgets – Devised and delivered a content ‘discovery’ video widget, workflow, and backend tagging/syndication platform to build a new video business model for Bauer Media. The video widget has delivered a five-fold growth in saleable pre-roll inventory, and has been rolled out to Heatworld.com, Empireonline.com, Zootoday.com and FHM.com, with more brands set to follow.
  
  Content and community platform – Prioritised and managed enhancements to Bauer’s common technology platform and launched two verticals.
  
  Search engine optimisation – Led all technology aspects of Bauer’s SEO change programme, delivering a 24% increase in organic traffic across a portfolio of magazine, radio and TV websites.

• Senior Producer - Web, Mobile, Interactive TV

  BBC

  (Public Company; BBC; Broadcast Media industry)

  January 2003 — July 2007 (4 years 7 months)

  Reporting to the Brand leader (Editor, Head of Department) and Head of Interactive
  
  Notable Achievements:
  Blue Peter – Responsible for all Blue Peter’s online, mobile, interactive TV, and email broadcast output. Increased website UUs by 33% and user generated content by 200% within first six months. Prototyped an online participation platform to reward site members with real Blue Peter badges.
  
  Interactive Video innovation – Pioneered and implemented the BBC’s first video blogs, stream-switching flash video applications, the first stream-switching interactive TV show to be based in a live studio, and Children’s BBC’s first catch-up TV video podcast.
  
  360 degree production – Established multi-platform content production and commissioning in a traditional TV studio team. Successfully pitched for funding from both TV and New Media departmental commissioning rounds.
  
  MyCBBC - Developed the initial concept for an innovative, safe social networking site for children.
  
  Also led the production of content and applications for Top of the Pops, Newsround, BBC Sport, CBeebies, Bob the Builder, the relaunch of the CBBC web portal, and CBBC’s Smile and Xchange.

• Development Producer

  3T Productions

  (Design industry)

  January 2002 — January 2003 (1 year 1 month)

  Responsibility for the quality of product concept, client pitch, delivery and ongoing enhancement.
  
  Delivered consumer websites, games, and interactive applications for leading publishers including Channel 4, Reed, Penguin Books, The V&A, BP, and The Houses of Parliament.

• Digital Project Manager (Freelance)

  Various - Sydney, London, Brighton

  (Online Media industry)

  December 1999 — December 2001 (2 years 1 month)

  Supported the relaunch of two Australian e-commerce sites, BeautySpot and HealthSpot.
  
  Led user testing and a consumer portal relaunch for a major Australian telco, Peakhour
  
  Delivered flash games and business pitches at videogames agency Babel Media, Brighton

• Project Manager (Freelance)

  The Central Office of Information

  (Marketing and Advertising industry)

  December 2000 — June 2001 (7 months)

  Managed the build/launch of The Queen’s Golden Jubilee website and events database.
  
  Led the relaunch of RAFcareers.com, delivering an innovative 3D flash website, three games, 40 streaming videos and a magazine covermount CD.
  
  Applications to join the RAF via the new website increased by 400% post launch. The 3D flash website was the lead feature in Cre@te magazine (July '01).

• Website Business Manager

  BP/Schlumberger

  (Public Company; BP; Oil & Energy industry)

  September 1998 — December 1999 (1 year 4 months)

• Consultant

  Imano Plc

  (Internet industry)

  September 1998 — December 1999 (1 year 4 months)

Leo Sen’s Education

• Ashridge Business School

  BBC Leadership Programme 2006 — 2006

• The University of Manchester

  History 1995 — 1998

Additional Information

Leo Sen’s Interests:

Skiing, five-a-side football, travel, graphic design, music

Leo Sen’s Groups:

•    iptv
•    Digital Media: Video Content Distribution Experts
•    ThoseinMedia
•    Digital Marketing
•    Media Professionals Worldwide
•    FWA
•    INTERACTIVE & DIGITAL MEDIA GROUP
•    Association of Online Publishers
•    BBC alumni
•    MIPTV and MIPCOM Global Content Markets - Networking Group
•    Reed Exhibitions
•    Bauer Media
•    Brightcove Inc.
•    Social TV - next generation media (Web 2.0, mobile, digital video broadcast, DTV, STB, MHEG, IPTV)

Leo Sen’s Honors:

Winner - AOP award for 'best consumer site of the year' 2009, Product Manager FHM.com

No.1 in the iTunes Video Podcast chart 2007, Senior Producer, Best of Blue Peter weekly

Winner - BAFTA award for Children's Interactive 2005, Producer on the Smile production team at CBBC

Qualified PRINCE 2 Practitioner

Leo Sen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch