Leon Phang

Current

• Chairman at Account Planning Group Sweden
• Account Planner at Jung von Matt

Past

• Strategic Planner at StockholmOne
• Assistant content provider at Stockholm School of Entrepreneurship

Education

• Universiteit Maastricht

Recommended

1 person has recommended Leon

Connections

129 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Company

Leon Phang’s Summary

Hello!

My name is Leon and I'm an Account Planner and part of the senior management at the Stockholm office of Jung von Matt, an independent, creatively-led advertising agency.

I'm also the current Chair of the Swedish Account Planning Group, a non-profit organisation (and sister organisation to APG UK) that promotes the interests of agency planners in Sweden.

I also run a blog called The Planning Lab.

My academic background is in Economics.

I enjoy working with great brands and brands that want to be come great. Here are some of the brands that I've been working for:

Absolut Icebar (alcoholic drinks)
Carfax (online services)
Coca-Cola Global & Nordic (FMCG/beverages)
Danske Bank (banking & finance)
Jämtkraft (energy)
PricewaterhouseCoopers (accounting services)
Royal Swedish Opera (culture)
Schering-Plough (pharmaceuticals)
Svenska Spel (gambling)
Swedish TV3 (media/television)
Swedish TV8 (media/television)
Telia (telecom)
Tetra Pak (industry/farming)

Things that I like:
Pop culture, movies, architecture, microeconomics, behavioural psychology, business strategy, moral philosophy, technology, modern art, art history, politics, standup comedy, indie bands, striped shirts, vinyl records, hifi equipment & Jack Russell dogs.

Things that I'm against:
Narcissism, stupidity, laziness, dishonesty & bullshit.

I have a pretty decent new business pitching average, currently at 86%.

Leon Phang’s Specialties:

Creative planning // Strategic planning // Communication concepts // Brand positioning

Leon Phang’s Experience

• Chairman

  Account Planning Group Sweden

  (Marketing and Advertising industry)

  October 2008 — Present (1 year 3 months)

• Account Planner

  Jung von Matt

  (Privately Held; Marketing and Advertising industry)

  April 2008 — Present (1 year 9 months)

  - Creative planning
  - Senior management

• Strategic Planner

  StockholmOne

  (Marketing and Advertising industry)

  November 2004 — April 2008 (3 years 6 months)

  Strategic planning with primary focus on brand strategy and integrated marketing communications. Experiences in C-level branding projects with global and international companies based in Sweden.

• Assistant content provider

  Stockholm School of Entrepreneurship

  (Educational Institution; 51-200 employees; Education Management industry)

  January 2005 — June 2005 (6 months)

  Provided theoretical perspectives for the course module Innovation and Design in Context at SSES (a joint initiative between Stockholm School of Economics, the Royal Institute of Technology, Karoliska Institute and Konstfack)

Leon Phang’s Education

• Universiteit Maastricht

  MSc Economics , 1998 — 2004

  Activities and Societies:

  Eloquent magazine, design and editing

Additional Information

Leon Phang’s Websites:

• My Blog
• My Company

Leon Phang’s Interests:

Economics, branding, advertising, meta-philosophy, politics, architecture, industrial design, innovation, indie pop, ...

Leon Phang’s Groups:

Account Planning Group Sweden (chairman)

•    APG Sweden
•    Strategic Planning Professionals
•    We Are Social

Leon Phang’s Honors:

New York Festivals, Silver
New York Festivals, Silver
New York Festivals, Finalist
Cannes Lion, National Diploma

Leon Phang’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch