Sheffield, United Kingdom
- Current
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- PhD student at University of Sheffield
- Owner at Pashmina International.
- Past
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- Senior Developer at Illusive Creations
- Owner at Nanjing Hope School donation project
- Lecturer at Nanjing University of Astronautics and Aeronautics
- R & D at Summit Media
- SEO Consultant at Adestra
- Developer at Smart Engine Technology
- IT Assistant at Selkirk Manufacturing Ltd
- Sales at Elliott & Saunders
- Recommended
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11 people have recommended Leon - Connections
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113
connections
- Industry
- Computer Software
- Websites
Leon Derczynski’s Summary
Leon Derczynski’s Specialties:
R&D into information retrieval, especially on the web
Search ranking optimisation
Usability analytics and user behaviour
Applying enterprise development techniques to eCommerce sites
Using SEO and e-PR to precisely deliver traffic directly to deep pages
Practical applications of machine learning / AI
Fundraising for international charity projects
Teaching English language and western culture to East-Asian students
Leon Derczynski’s Experience
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Senior Developer
Illusive Creations
(Internet industry)
June 2008 — October 2008 (5 months)
Lead work on PHP sites. Focused on legacy code refactoring and optimisation, and automation of multiple site management.
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Owner
Nanjing Hope School donation project
(Fund-Raising industry)
March 2007 — July 2008 (1 year 5 months)
Organising mass donations from over 100 overseas companies to the Hope School project in Nanjing, China. This will help pay for primary school education for children from extremely tough backgrounds, who work hard and barely have enough money to eat. Almost everyone at these schools exists well below the poverty line. For more see:
http://leondznanjing.blogspot.com/2007/04/pukou-twin-dragon-hope-school.html -
Lecturer
Nanjing University of Astronautics and Aeronautics
(Educational Institution; 10,001 or more employees; Higher Education industry)
August 2006 — August 2007 (1 year 1 month)
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R & D
Summit Media
(Privately Held; 51-200 employees; Internet industry)
September 2003 — August 2006 (3 years)
Developing and managing projects in SEO, automation, product feeds, and software development process.
Frequent high-level contact with clients is a core part of this role, to steer campaigns and provide SEO and product placement strategy.
This position also involves working with preview products from key partners to provide pre-launch feedback.
Experimented with various analytics and tracking packages to make the best use of them. Currently exploring profiling data from SEM activities to automatically adapt campaigns and optimise results. -
SEO Consultant
Adestra
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2005 — April 2006 (7 months)
Provided SEO consultancy, including a complete website rebuild
Performed competitor analysis and strategy for adding wanted value to the site
Built tracking and metrics system from the ground up
Increased online traffic by over 50% in a 3-month period
Successfully revamped and managed AdWords campaigns -
Developer
Smart Engine Technology
(Privately Held; 11-50 employees; Internet industry)
June 2001 — September 2001 (4 months)
Junior PHP and Java developer; included a focus on spiders to feed information to a price comparison site, and work on www.fonetastic.com.
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IT Assistant
Selkirk Manufacturing Ltd
(Privately Held; 501-1000 employees; Utilities industry)
July 1998 — July 1999 (1 year 1 month)
Maintained networks. migrated 3 sites from DLC to TCP/IP networks, including total cabling replacement.
Worked with AS/400 systems, including writing RPG/400 code and heavy database administration using Query/400. -
Sales
Elliott & Saunders
(Privately Held; 51-200 employees; Construction industry)
June 1997 — May 1998 (1 year)
Successfully generated sales leads for - you guessed it - double glazing! Work well, earning high commissions regularly.
