Marketing at Level Up
Brazil
- Current
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- Marketing at Level Up
- Past
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- Marketing Manager at EvolutePC
- Sales Executive at TBSC Communication
- Marketing and New Biz Manager at Cyber Games & Internet
- Sales Executive at American Express
- Education
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- Universidade Presbiteriana Mackenzie
- Connections
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156
connections
- Industry
- Marketing and Advertising
- Websites
Leo De Biase’s Summary
Marketing for Level Up!
Largest gaming publisher in Brasil
1 MM users
www.levelupgames.com.br
- Advertising Agency management
- Campaign planning and operations
- Partnerships and new business
- PR management
- Events planning and operations
Working close to the product, web and communications groups to integrate the company strategies, daily routines and procedures.
Creative support for game releases, new titles and game revamps.
Working also on motivational and group activities for company work environment and quality.
Hard working and kick ass executive :)
Leo De Biase’s Specialties:
- Business planning and development
- Sales and sponsorship gathering
- Marketing channels (in and out)
- Trade Marketing (POS and interaction)
- Writer and columnist for game and tech subject
- Public speaking skills
- Marketing campaing developer and manager
- Gamer
Leo De Biase’s Experience
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Marketing
Level Up
(Privately Held; Information Technology and Services industry)
April 2009 — Present (4 months)
- Brand management
- Integration with communications, web development, product and editorial
- Planning and strategy
- Events coordination
- Ad Agency liason
- Press Relations -
Marketing Manager
EvolutePC
(Computer Hardware industry)
November 2007 — November 2008 (1 year 1 month)
- Brand development and launch.
- Plan e develop of new gaming product line consisting of three high performance PC's.
- Market evaluation and assessment, full website and character creation.
- Mkt plan combo from press conference to event management. PDV material for big retailers and online sales.
- Responsible for the management of the Intel Inside program for the company.
- New partnerships and product development.
- Organizer of the game event ESWC 2008 - Brasil with partners like Intel, Nvidia and Gigabyte
- Channel and Trade mkt manager -
Sales Executive
TBSC Communication
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2007 — November 2007 (7 months)
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Marketing and New Biz Manager
Cyber Games & Internet
(Privately Held; 11-50 employees; Computer Games industry)
January 2000 — June 2006 (6 years 6 months)
- One of the founders of the Lan Center Franchise
- The stores became a reference on the segment cause of it's concept and professional biz development
- Responsible for the development and operation of marketing and tournament campaigns
- Press liaison and spokesperson
- International partner for multinational gaming associations like: CPL (Cyberathlete Professional League), WCG (World Cyber Games) and ESWC (Electronic Sports World Cup)
- Freelance writer for many magazines and websites -
Sales Executive
American Express
(Public Company; 1001-5000 employees; Utilities industry)
1997 — 2000 (3 years)
- Working for the Establishment Services group
- Started as an intern
- Developed business and sales skills and techniques for the affiliations department
- Participated in the process of affiliation of Carrefour Supermarket, a successfull case for AMEX.
Leo De Biase’s Education
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Universidade Presbiteriana Mackenzie
Major , Economics , 1992 — 1998
Additional Information
Leo De Biase’s Websites:
Leo De Biase’s Interests:
Gaming segment, Computers and Technology, Trade Marketing, Marketing and Promotions, Business Development, Movies, Sports, Family
Leo De Biase’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
