Leo Carbonell

Current

• Planning Manager at Selulloid AG

Past

• Interactive Marketing Jr. Manager at Coca-Cola
• Product Manager at iG - Internet Group
• ISP Manager at iBEST S/A

2 more...

Education

• Fundação Getulio Vargas
• Pontifícia Universidade Católica do Rio de Janeiro

Recommended

16 people have recommended Leo

Connections

402 connections

Industry

Marketing and Advertising

Leo Carbonell’s Summary

I have been working with Interactive Marketing for several years now, with great results both on the back-end and the front-end. Some of the major achievements in the last years were being the responsible for the contracting of digital agencies, implementing a Pincodes platform for Coca-Cola Brazil, developing brand promotion projects, reaching over 800k consumers, that joined via web and sms for over 8 million entries.

Pinpointing to one specific achievement, I was part of the team that came up with the concept launch of the i9 Hidrotônico on the web, delivering to some opinion-leader bloggers an exclusive PR release which lead to an enormous repercussion on the web due to the "rent-a-blog" controversy early in 2008.

Prior, I have launched products and services for 2 of the major ISP in Brazil, iG and iBEST. I have coordinated the launch of a Mileage program, Flat Fee services for 2 carriers, as well as several improvements on the ISP's dialer softwares.

I have the skills to manage multi-disciplinary teams, ranging from marketing, IT, product, legal and third party agencies.