April Lentini

Current

SEO Copywriter at Apartmentguide.com
Content Strategist at Primedia

Past

Marketing Coordinator at Lloyd Pro Group
Client at College Is For Suckers
Enrichment Coodinator / Resident Relations at Holiday Retirement Corporation

Assistant to Manager (Carriage House Apartments) at Southern Marketing Company
Marketing Manager at E-FILING.COM
International Admissions Representative at SAVANNAH COLLEGE OF ART & DESIGN

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Education

Georgia Southern University
Jacksonville University

Recommended

8 people have recommended April

Connections

50 connections

Industry

Writing and Editing

Websites

My Online Resume

April Lentini’s Summary

With over 8 years experience in development of web-based and print communications I have solid writing skills, the ability to initiate and implement a marketing and communications plan and I am accustomed to juggling several projects at once.

As a professional copywriter, I have written content on a variety of topics for newsletters, magazines and websites. I have worked with large corporations and small businesses and can adjust my style to fit the voice of various types of companies.

Accustomed to working under strict deadlines and pressure, I have a wide range of web skills including web content management, graphics and online marketing.

April Lentini’s Specialties:

I am very proficient in content management systems including; Wordpress, Drupal and Joomla. As a former web designer, I am familiar with Adobe photoshop, Adobe InDesign, Dreamweaver, Fireworks and Flash.

April Lentini’s Experience

SEO Copywriter

Apartmentguide.com

(Public Company; PRM; Writing and Editing industry)

July 2009 — Present (5 months)

writing & editing web copy for cities, metro areas, and neighborhood domains. Creating apartment-related articles for blog syndication and link building.
Content Strategist

Primedia

(Writing and Editing industry)

2009 — Present (less than a year)
Marketing Coordinator

Lloyd Pro Group

(Insurance industry)

September 2008 — February 2009 (6 months)

As Marketing Coordinator, I was responsible for managing the design, implementation, and use of all marketing materials including the company’s web site, brochures, multi-media presentations, and written content. My job was to make sure that: a) all material was consistent with the brand and company image and b) the company’s brand was adequately promoted. Creating a marketing plan and communicating marketing objectives to management on a regular basis was required.
Client

College Is For Suckers

(Writing and Editing industry)

2007 — 2009 (2 years )
Enrichment Coodinator / Resident Relations

Holiday Retirement Corporation

(Privately Held; 10,001 or more employees; Hospitality industry)

March 2007 — May 2008 (1 year 3 months)

• Coordinated and marketed events and activities since inception in March 2007.
• Responsible for developing communications pieces such as slideshows, activity programs, newsletters, and website content.
• Managed all resident activities including outings, games, exercise, entertainment and formal parties.
• Developed community relations by recruiting volunteers for various events and activities.
• Located and hired talent and entertainment for various events.
• Authored monthly newsletters including a calendar of events, articles, photos, and biographies.
• Responsible for Photography and graphic layout of all newsletter and promotional material for events.
• Designed power point presentations of various events used by Holiday Retirement’s corporate office.
• Wrote articles, biographies and maintained photo directory of residents.
Assistant to Manager (Carriage House Apartments)

Southern Marketing Company

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2001 — September 2006 (5 years 1 month)

• Supported Property Manager in all aspects of marketing & communications.
• Managed the development of various trade shows and association meetings.
• Designed forms using MS excel and MS word.
• Interacted with various vendors including printers, freelancers, ad agencies, and trade organizations.
• Organized monthly meetings with the Savannah Apartment Association, and volunteered for fund-raisers such as the women’s shelter and the canned food drive.
• Developed and maintained web site using Macromedia Dreamweaver, Photoshop, and CGI form scripts facilitating the application process online.
• Responsible for newsletters and promotional materials such as postcards and business cards.
Marketing Manager

E-FILING.COM

(Privately Held; 51-200 employees; Information Technology and Services industry)

September 2000 — September 2001 (1 year 1 month)

• Utilized Goldmine for contact management, mass mailings, faxes, and promotional emails. Provided sales results from internal database to VP.
• Interfaced daily with Judges, Lawyers, Court Clerks, and Process Servers to sell, train and customize the E-Filing software application, according to client need.
• Conducted presentations to the Savannah Bar Association and other large groups using MS Powerpoint.
• Co-wrote copy for product specification sheets, press releases and web content.
• Designed electronic and print advertisements to promote the company’s product using Macromedia Fireworks and Adobe Photoshop.
• Researched new markets through associations and newsletters. Responsible for creating an aggressive E-Filing marketing plan for the East Coast.
• Prepared marketing material for printing and mass mailings.
• Prepared shipments via online Fed Ex and UPS accounts.
International Admissions Representative

SAVANNAH COLLEGE OF ART & DESIGN

(Privately Held; 1001-5000 employees; Education Management industry)

September 1998 — September 2000 (2 years 1 month)

• Researched, organized and attended college fairs throughout Latin America and Europe.
• Coordinated trade shows throughout the US and abroad.
• Approved preparation for marketing collateral to ship to trade shows and college fairs.
• Used EMAS, a comprehensive intranet-based enrollment management software to follow-up with student prospects, run reports, and generate filtered call and mailing lists.
• Hosted tours of the college, and participated in special events to promote the school.
• Presented informational talks at Foreign High Schools and personally consulted with families and faculty to determine student’s educational needs.

April Lentini’s Education

Georgia Southern University

MT , Digital Communication , 2001 — 2003
Jacksonville University

BA , French & Spanish , 1992 — 1996

Additional Information

April Lentini’s Websites:

My Online Resume

April Lentini’s Interests:

kick boxing, roller blading, trampolining, writing, reading, language (French & Spanish,) travel, photography, thrift store shopping, vintage clothes, people watching, writing about the people I watch.