Maarten Lens-FitzGerald

Current

Co Founder at Mobile Monday Amsterdam
Founder, Partner & Mobile Service Architect at SPRXmobile

Past

Director New Formats at RapidSugar
Account Director & Strategist at RapidSugar
New Media Concept Developer & Project Manager Internet at Teleac/NOT

e-Business Consultant at Genuity - Integra Nederland bv
Interim General Manager at Integra Nederland bv
Senior Account Manager and Commercial Director at Integra Nederland bv (previously xxLINK Internet Services)
Account Manager at Integra Nederland bv (previously xxLINK Internet Services)
Internet Specialist & Web Master at Kluwer (previously Samsom Bedrijfsinformatie)

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Education

Beeckestijn Business School
Hogeschool van Amsterdam

Recommended

5 people have recommended Maarten

Connections

271 connections

Industry

Online Media

Websites

Maarten Lens-FitzGerald’s Summary

Over 13 years of broad Internet Communication & Consultancy experience. Not just from a management angle, but the project management, IT, marketing, business, consultancy and creative part too. I have been and continue to be active on all levels, whether it be in the boardroom or on the work floor.

Direct contact with the agency, the (international) team members and with end users is what makes it interesting: being the knot that ties it all together. Making it happen with the team.

I am continuously eager for the innovative international marketing environment where well thought out processes, targets, creativity and KPI’s are drivers for success. Where new ideas are encouraged and become a catalyst for change.

And blogger at www.dutchcowboys.nl

Maarten Lens-FitzGerald’s Specialties:

Permission-Based Marketing, Modern Marketing thru Modern Methodes
e-Communication strategy & projects.
interactive strategy, - development, - projects, - design, organizational change and development for internet use, content management, concepting, Web and TV usage, x-media projects

Maarten Lens-FitzGerald’s Experience

Co Founder

Mobile Monday Amsterdam

(Non-Profit; 1-10 employees; Telecommunications industry)

May 2007 — Present (1 year 8 months)

Mobile Monday is a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Now active in 44 places around the world. from New York to Tokyo, from Mumbai to Toronto.

The Amsterdam chapter has 160+ members from different backgrounds(operator, developers, agencies, media, FMCG) all active in the development of the Mobile Lifestyle. More about the Amsterdam chapter: http://mobilemonday.nl
Founder, Partner & Mobile Service Architect

SPRXmobile

(Information Technology and Services industry)

May 2007 — Present (1 year 8 months)

Strategic design & innovation consulting in mobile, events, strategy & concepting
Director New Formats

RapidSugar

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 2007 — July 2008 (1 year 6 months)

Business Development of the Interactive Commercial: a innovative marketing campaign tool that goes beyond the iTV red button and for the first time uses real interactive video as a conversational instrument for your campaigns. First on the web and ending on every screen.
Project strategy development for projects using the Interactive Commercial.
Concept and business case development for Interactive Commercial based campaigns. Mock-up development for such campaigns.

And blogger at www.dutchcowboys.nl
Account Director & Strategist

RapidSugar

(Privately Held; 11-50 employees; Marketing and Advertising industry)

June 2004 — January 2007 (2 years 8 months)

Strategy & concept development, project strategy for permission-based and other modern marketing projects useing web and email channels. Development of innovative projects for iTV and internet. Support & development in leveraging your customer’s permission for promotional dialog.For first time newsletter projects or complex multi step and auto triggered campaigns. Developing company wide email strategy. Working for Dutch clients such as Nuon, TomTom, Funda, Speurders, Univé, Le Coq Sportif en RVS.

And blogger at www.dutchcowboys.nl
New Media Concept Developer & Project Manager Internet

Teleac/NOT

(Government Agency; 51-200 employees; Broadcast Media industry)

November 2001 — January 2004 (2 years 3 months)

Created and deployed fitting online experiences for, among others, the first prime time TV-show ' Hoe?Zo!' ('How does that work?'). Concept & strategy (flow, structure, art & system) and project management. Also deployed the web sites for 'Jota', 'Wie het weet' and 'Slavernij'

Involved in departmental development on both technical and operational level (MMBase and web development methodology plus procedures). Developed and deployed new company wide statistical method and process of measuring web results.
e-Business Consultant

Genuity - Integra Nederland bv

(Public Company; 501-1000 employees; Information Technology and Services industry)

January 2001 — August 2002 (1 year 8 months)

Responsible for first phase of complex Internet Communication & e-Business projects (analysis, strategy, functional design and project management). Among others Shimano Europe new product introduction (online marketing).

Internal implementation European internal knowledge management project. In addition initiated the company's first pan European bidding process. Management Team Member, HR coordinator.
Interim General Manager

Integra Nederland bv

(Public Company; 501-1000 employees; Internet industry)

March 2000 — December 2000 (10 months)

Managed and lead the company during the transitional phase of company merger and departure of founders. Prepared the restructuring and initiated change of direction.
Senior Account Manager and Commercial Director

Integra Nederland bv (previously xxLINK Internet Services)

(Privately Held; 11-50 employees; Internet industry)

January 1998 — March 2000 (2 years 3 months)

Acquisition and management of clients and projects. Among others: Aldipress, NRC Handelsblad, Zilverenkruis & Buhrmann Corporate.

Managed internal international relationships, managed and enlarged account team, jointly responsible for reorganization and professionalization. Co-managed sale of the company and resulting merger.
Account Manager

Integra Nederland bv (previously xxLINK Internet Services)

(Privately Held; 11-50 employees; Internet industry)

August 1996 — December 1997 (1 year 5 months)

Acquisition and management of clients and projects. Among others: VSB Bank 2nd web site, Fortis Corporate, GWK & Akzo Nobel Corporate.
Development of project processes, proposal templates and house style.
Internet Specialist & Web Master

Kluwer (previously Samsom Bedrijfsinformatie)

(Public Company; 501-1000 employees; Publishing industry)

June 1994 — July 1996 (2 years 2 months)

Initiated, developed, designed and maintained the first Adformatie, AdfoCom, Adfo Direct, Assurantie Magazine and Samsom BedrijfsInformatie websites.

Maarten Lens-FitzGerald’s Education

Beeckestijn Business School

Qualified CRM professional, CRM, 2005 — 2006
Hogeschool van Amsterdam

MA, Information & Marketing, publishing, 1996 — 1996

Activities and Societies:

Board member of student faculty club.