Lennart Svanberg

Current

Event Producer, Marketing Consultant & Teacher at Internet Marketing Conference Scandinavia

Past

Sales & Marketing Consultant at SATAMA - Trainers' House Plc
Consultant at Alenio AB
Account Manager at Omniture.Com

Account Manager at Instadia A/S
Webmaster / Consultant at BTS
Account Manager at IDG Sweden

see less...

3 more...

Education

Lunds universitet

Recommended

4 people have recommended Lennart

Connections

296 connections

Industry

Internet

Websites

Lennart Svanberg’s Summary

My expertise in Internet Marketing is delivered through consultancy, speeches and conferences to people from around the world who wants to be the best in their Industry.

My primary work consists of producing The Internet Marketing Conference which I've been running since November 1999. I also do consulting as an Online Marketing Expert and in 2009 I also launch training in Stockholm & Vancouver.

Previously an Account Manager for Omniture which I joined after their acquisition of Instadia where I originally worked.

Previously also a Webmaster, President for a Student Union and Producer of Commercial Videos.

Self-learned computer expert based on 25 years experience and a University degree in Economic History.

Lennart Svanberg’s Specialties:

Internet Marketing, Event Management, Trend Knowledge, Newsletter production, Web Analytics, Negotiations with vendors, Domain Names, Content Management for Web, Sales, International experience, Project management, Budgeting, Web-TV production

Lennart Svanberg’s Experience

Event Producer, Marketing Consultant & Teacher

Internet Marketing Conference Scandinavia

(Internet industry)

October 1999 — Present (10 years 2 months)

Producing IMC events; marketing, inviting speakers, sponsors and attendees as well as updating the website. Sending out emails with updates about the conference as well as information about the Internet Marketing Industry as well.

Doing consultancy services within Internet Marketing; specifically Web Strategy, Search Strategies & Optimization services in general that increases sales through the Digital Channel.

Doing speaches & classes about Internet Marketing for groups that wishes to excel within this fantastic area.
Sales & Marketing Consultant

SATAMA - Trainers' House Plc

(Internet industry)

April 2008 — December 2008 (9 months)

I helped drive Business to Trainers' House (formerly Satama) during a short period by Telemarketing & Sales activities with two major contracts won (sales value SEK 1,5 Million).
Consultant

Alenio AB

(Privately Held; 11-50 employees; Internet industry)

October 2007 — April 2008 (7 months)

Selling & performing consultance services with focus on Intranet & Internet. Mainly Web Strategy, Search Engine Optimization & Web Analytics.My clients include Systembolaget, SJ & Bonnier Publications.
Account Manager

Omniture.Com

(Public Company; 201-500 employees; OMTR; Internet industry)

July 2006 — September 2007 (1 year 3 months)

Developing the market for Web Analytics Solutions from my own office in Stockholm, Sweden. Firstly under the Danish company Instadia which later was acquired by Omniture. Lead generation, account management and marketing activities were the daily tasks.

Account won included Dustin, Skatteverket, Svensk Fastighetsförmedling to name a few.
Account Manager

Instadia A/S

(Internet industry)

2006 — 2007 (1 year )
Webmaster / Consultant

BTS

(Public Company; 51-200 employees; Management Consulting industry)

February 1998 — April 2002 (4 years 3 months)

Worked more or less fulltime between 1998-2001 to develop BTS Online presence. Web site development, Intranet & Extranet upstart. Online Marketing, generated #1 keyword position on all major keywords. Still helping out with their Internet Marketing.
Account Manager

IDG Sweden

(Internet industry)

1995 — 1997 (2 years )

Lennart Svanberg’s Education

Lunds universitet

Bachelor , Economic History , 1989 — 1995

Activities and Societies:

President of Efsil 1994, Sponsor Manager of Hallands Nation

Additional Information

Lennart Svanberg’s Websites:

Lennart Svanberg’s Interests:

Internet Marketing in general - Multivariate Testing in specific

Lennart Svanberg’s Groups:

IMC - Speaker & Sponsor, IMC - Participation

The Internet Marketing Conference (IMC) Group
BTSAlumni
SuperGroup Founders
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
Jobb inom nya medier i Sverige (internetmarknadsföring, webbyråer, mobila tjänster, etc.)
IIMA Sweden
Conversion Optimization / Continuous Improvement
Internet Marketing Conference (IMC) Stockholm
Internet Marketing Conference (IMC) Vancouver
Snoobi - Online Business Intelligence