Or-Tal Kiriati

Current

Entrepreneur in the making at A startup
Owner; Business Communications Strategist; at Lemino (Sole Proprietorship)

Past

Marketing Communications Manager at Enformia
MarCom & Account Executive at Scepia (box Interactive)
Marketing Communications and Web Consultant at Self Employed (Self-employed)

Web Project Manager at Analyst (A Online)
Financial Journalist & Reporter at Ma’ariv
Financial Reporter at Globes
Municipal Reporter at Ha'Ir (Shoken Newspapers Group)
Public Relations Manager at Tourism Associations
Information Officer at Israel Government Tourist Office London
Freelance Journalist and Night Editor at Yediot Aharonot
Military Reporter and News Editor at BaMahane, IDF

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8 more...

Education

Multimedia Ort Career MOL Program
The College of Management
Hampstead College, London

CDT
Goldsmith’s College, London

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2 more...

Recommended

12 people have recommended Or-Tal

Connections

231 connections

Industry

Internet

Websites

Or-Tal Kiriati’s Summary

New!
For the past year I have been examining an idea for a new startup relating to the internet, game development and education, while keeping alive my consultancy.

I am a seasoned business communications and marketing strategy expert, specializing in developing communications strategy for international hi-tech companies. I also offer my services in naming, branding, and web presence tactics and I am looking for opportunities to use my unique combination of talents, knowledge, experience and connections to advance my clients, most of which are start-up companies.

In the coming year I plan to take my startup to the next stage.
I may continue to take on selected projects.
I intend to continue my contribution to the Israeli hi tech entrepreneurs community through the linked in group "Israeli Hi Tech Entrepreneurs Wherever" and the Meetup/Facebook group "Tel-Aviv-Yafo Entrepreneurs Meetup Group".
I am also an active member of the PTA in the elementary school my boys attend and the hi-school my daughter goes to.

Or-Tal Kiriati’s Specialties:

*Strategy development and assimilation
* Communications approach to business & marketing planning
* International projects
* Various hi-tech industries served
* Naming - products and companies
* Web usage - strategy and analysis
* Marketing, Positioning, Branding & Identity
* System design for enterprise portals and other types of web presence

Or-Tal Kiriati’s Experience

Entrepreneur in the making

A startup

(Internet industry)

November 2007 — Present (2 years 1 month)

Developing a new startup for the Internet, in the games and education industry.
Owner; Business Communications Strategist;
Lemino (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Management Consulting industry)

2001 — Present (8 years )

* Established the consultancy and running it
* Managing Business Communications & Marketing Strategy projects – mainly for start-up companies and for established organizations; including branding, naming and re-naming projects, verbal branding, web positioning and more.
* Directing web consulting projects, including site critic, site planning and structure design, project guidance and supervision.
Marketing Communications Manager

Enformia

(Privately Held; 11-50 employees; Information Technology and Services industry)

April 2000 — August 2001 (1 year 5 months)

* I began working at this start-up company just a few months after it was established. Working directly under the VP international sales I managed all marketing related issues, starting with marketing communications assignments but also taking a major part in strategic decision and tactic implementation of such decisions.
* Among duties: involvement in company positioning; participating in bi-annual management meetings, which laid the strategic plan for the company ahead. Managing trade shows and other events. Collateral production for PortalPrise, re-branding the company as Enformia, collateral production for Enformia, web site production (first for PortalPrise and then for Enformia), working with various contractors for print, graphic design, web design etc. Managerial responsibility over an assistant and a Webmaster. Teaming with the product managers to develop the appropriate GUI, product packaging, software documentation and training materials.
MarCom & Account Executive

Scepia (box Interactive)

(Privately Held; 51-200 employees; Internet industry)

1999 — 2000 (1 year )

* A double position: at Box Interactive I was both the Marketing Communications Manager and Strategic Accounts Executive. As marketing communications manager I was involved in the process of planning and creating a new marketing strategy and new brand strategy for this recently merged company. My responsibilities included production of all marketing communications material – including a monthly online magazine for clients.
* As an accounts executive I was responsible for the web strategy concepting and for the relations between the clients and the project managers. Job required teamwork with the project manager and the project team.
Marketing Communications and Web Consultant
Self Employed (Self-employed)

(Self-Employed; Management Consulting industry)

1997 — 1999 (2 years )

* Isolated projects for start up companies: planned, designed and produced power point presentations. Wrote, designed and produced brochures, company profile, and investor relations’ material. Wrote and distributed press releases in Hebrew and in English, in Israel and abroad. Planned, wrote and designed (not programmed) web sites.
Job involved creative writing, contacting, choosing, instructing and operating suppliers such as: web site builders, advertising agencies, graphic studios, copywriters, presentations’ production firms and public relations offices.
Web Project Manager

Analyst (A Online)

(Public Company; 51-200 employees; Investment Management industry)

1997 — 1997 (less than a year)

* Planning and designing (not programming) the first financial research site in Israel - to the level of the single user screen. I also outlined the next stages of this site: two other unique and complex Internet projects. One of which – the news section of the site, has already been executed. The second is executed these days. Job ended as I completed the plan I was hired to make.
Job involved managing a team of programmers and analysts who supplied the information for the site.
Financial Journalist & Reporter

Ma’ariv

(Newspapers industry)

July 1993 — December 1996 (3 years 6 months)

* I started in Ma’ariv as the only, and later the leading, stock exchange reporter. Wrote daily reports of the trade, commentaries, interviews and features regarding the Tel-Aviv stock exchange, covered companies’ announcements and reports, IPOs, and press conferences.
As the financial section of the newspaper expanded I located and hired a second reporter, guided him and was responsible for arranging daily and weekly assignments between us. At this time I also started my involvement in “Ma’ariv Congresses” financial events.
* I continued as a magazine writer and an in-depth investigative reporter. I analyzed financial reports, interviewed leading financial figures of the local arena, wrote commentary and, of course, investigated and researched various business topics.
Job included participation in press conferences, road shows and presentations. Job involved leading a team of researchers.
Financial Reporter

Globes

(Privately Held; 51-200 employees; Newspapers industry)

July 1992 — June 1993 (1 year )

* Wrote a daily column (“Hiug Yashir” - an interview). Analyzed financial reports, covered small business and financial aspects of local government (municipalities).
Municipal Reporter

Ha'Ir (Shoken Newspapers Group)

(Privately Held; 11-50 employees; Newspapers industry)

January 1990 — June 1992 (2 years 6 months)

* In this local weekly magazine, distributed mainly in the city of Tel-Aviv and its surroundings, I was the municipal reporter, in charge of covering the Tel-Aviv municipality. At the last year of my employment I managed a team of 3 reporters who helped me reach the various areas who needed coverage, such as northern and southern neighborhoods.
Public Relations Manager

Tourism Associations

(Non-Profit; 1-10 employees; Leisure, Travel & Tourism industry)

January 1989 — December 1989 (1 year )

* Of the associations for promoting tourism to the Upper Galilee and to Tiberius and of the Jordan River Rafting. Duties: writing, designing and producing written publications, communicating press releases, arranging press tours and conferences etc.
Information Officer

Israel Government Tourist Office London

(Government Agency; 1-10 employees; Leisure, Travel & Tourism industry)

January 1987 — August 1988 (1 year 8 months)

* During a stay of more than two years in London, I became the information officer and reception manager at the London extension of the Israel Government Tourist Office. Responsibilities: collection and distribution of information as well as responding to personal inquiries. I participated in the design of local publications, and managed the Israeli stand at the World Travel Market. Job also included managing 3 assistants in collecting data and replying to the public, 2 Israeli and one British.
Freelance Journalist and Night Editor

Yediot Aharonot

(Privately Held; 201-500 employees; Newspapers industry)

July 1985 — February 1986 (8 months)

* Worked during the day as a reporter, also for the military section of the newspaper. At night as one of many editors at the news desk.
Military Reporter and News Editor

BaMahane, IDF

(Government Agency; 11-50 employees; Newspapers industry)

July 1983 — July 1985 (2 years 1 month)

* Military service at the I.D.F. weekly magazine “Ba’Mahane” as a military reporter and producer and co-editor of the news section. Responsibilities included managing a team of 5-7 reporters.

Or-Tal Kiriati’s Education

Multimedia Ort Career MOL Program

Certificate , Multimedia , 1997 — 1997

* A full time course, that included, among other things, the studies of graphic software such as Freehand, PhotoShop, PageMaker, Infini-d and also Director, Lingo, Astound and PageMill. During studies we prepared presentations, Internet sites and a virtual store.
The College of Management

BBA , Marketing & Finance , 1989 — 1993

* With honors: Major - marketing and finance. Among courses were advertising, communications, journalistic writing and editing, computer systems in financial management, business simulator, analyzing financial reports, analyzing investments, business strategy and more.

Activities and Societies:

http://www.colman.ac.il/
Hampstead College, London

Certificate , Cambridge Proficiency , 1987 — 1987

* Certificate allowing me to teach the English language.
CDT

Certificate , CAM , 1986 — 1987

* One year, six courses studies for the Communications, Advertising and Marketing Institute certificate.
Goldsmith’s College, London

Certificate , TV & Video Production , 1986 — 1987

* This was a practical one-year course in video and television photography and production.

Additional Information

Or-Tal Kiriati’s Websites:

Or-Tal Kiriati’s Groups:

Israeli Entrepreneurs Wherever, The Tel Aviv-Yafo Entrepreneur Meetup Group, Herzeliya Open Coffee Club Meetup, MIT Forum, The.co.ils, Video TLV Meetup, DEI-Digital Eve, Fireside Learning (ning), Rezed and more.