Leisa Hall

Current

Senior Account Executive at Anvil Media, Inc.

Education

Oregon State University

Connections

126 connections

Industry

Internet

Leisa Hall’s Summary

Over six years of experience managing, optimizing and providing strategy for online marketing campaigns. Focus has been on the optimization and management of PPC (Pay-Per-Click) and SEO (Search Engine Optimization) initiatives for clients including B2B Technology & Services, B2C Consumer Goods, Services and eCommerce. In addition to consulting on the client side, have extensive experience in training and education of various audiences in SEM tactics and strategies.
Have been a featured speaker on the topic of PPC at professional conferences and events such as PPC Summit (www.ppcsummit.com), SEMpdx (www.sempdx.org) and the Portland State University Internet Marketing Conference (http://www.pdc.pdx.edu/imktg/).

Leisa Hall’s Specialties:

Pay Per Click campaign strategy and management, Search Engine Optimization strategy and implementation, Web Analytics, Social Media Marketing strategies, Online Marketing strategy development, Website Usability & Conversion optimization

Leisa Hall’s Experience

Senior Account Executive

Anvil Media, Inc.

(Marketing and Advertising industry)

January 2004 — Present (6 years 2 months)

Manage SEM (Search Engine Marketing) campaigns for B2B and B2C clients. Specialize in PPC (Pay Per Click) campaign strategy and management on search engines such as Google, Yahoo and MSN and analysis of Web Analytics. Senior member of a management team in a 13 person company, overseeing SEM strategy and tactics for team members and clients.

Leisa Hall’s Education

Oregon State University

BS , Business Administration, Marketing, Speech Communication , 1999 — 2003

Activities and Societies:

Alpha Kappa Psi, Marketing Club, General Motors Internship