Leigh Rowan

Current

COO, Chief Strategist at Moderne Communications, Inc.
President and Founder at Rowan Web Publishing (Sole Proprietorship)

Past

Vice President of Marketing at Secure Personal Care Products, LLC
Business Development at iCrossing
Account Executive at Ad Maiora S.p.A.

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Education

University of California, Santa Cruz
Apicius Culinary Institute of Florence

Recommended

5 people have recommended Leigh

Connections

289 connections

Industry

Marketing and Advertising

Websites

Leigh Rowan’s Summary

For years, I've aimed to grow partner's business through intelligent and effective online marketing solutions. I've had excellent success with launching e-commerce companies, optimizing websites for Google and Yahoo, and managing brand presences online and offline.
In my current role at Moderne Communications, Inc, I am able to offer a full suite of online, offline and virtual world marketing programs to ensure that all brand marketing goals are met. From street teams and multicultural marketing initiatives to virtual world marketing to viral microsites and optimized online press releases, Moderne has the tools, personnel and capabilities to grow business across all platforms.

Leigh Rowan’s Specialties:

Real World marketing programs, Consumer communications programs and consumer targeting, Virtual World/Second Life marketing and advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Keyword Advertising (Pay-per-click/call ads), Website Design, User experience optimization, link building, Search Copywriting, multilingual (Spanish/Italian) and multicultural marketing

Leigh Rowan’s Experience

COO, Chief Strategist

Moderne Communications, Inc.

(Marketing and Advertising industry)

October 2006 — Present (3 years 2 months)

Moderne Communications, Inc. is a business and consumer marketing and advertising agency. For over 20 years, we've been focused on creating effective programs for businesses, brands, and governments that reach their target audiences when and where they are most receptive. In late 2008, MC re-organized, placing its former subsidiaries Moderne Promotions (a nightlife and event marketing agency), TheSLAgency (dedicated to producing Moderne programs and brand engagements in virtual worlds), and the National In-Store Media program (multicultural messaging to urban and neighborhood audiences) under the control of Moderne Communications.
Moderne's client list includes McDonald's, Nestle, The World Bank, Microsoft, Unilever and many more.
As COO and Chief Strategist, I've grown the company's staff, added a West Coast office, garnered media/press attention for our endeavors, liaised with high-level clients, and spoken on behalf of Moderne at industry conferences and events.
President and Founder
Rowan Web Publishing (Sole Proprietorship)

(Sole Proprietorship; Online Media industry)

April 1996 — Present (13 years 8 months)

Web production company servicing small to medium sized businesses in the San Diego area. Website and digital presence production, online marketing, online-to-offline customer tracking, partnership building and cross-promotion services.
Vice President of Marketing

Secure Personal Care Products, LLC

(Health, Wellness and Fitness industry)

September 2005 — February 2008 (2 years 6 months)

Representing the Secure brand, SecurePersonalCare.com is a leading resource for information about healthcare products for America's aging population. As VP of Marketing, my goal was to leverage a well-designed site and high quality product line to ensure they reach the largest target audiences possible.
After successfully launching the e-commerce website in early 2006, I grew the customer base to over 6,000 active customers in 2 years, and saw revenues soar approximately 3200% from 2006-2007.
Business Development

iCrossing

(Privately Held; 201-500 employees; Online Media industry)

January 2006 — June 2006 (6 months)
Account Executive

Ad Maiora S.p.A.

(Public Company; Online Media industry)

March 2005 — December 2005 (10 months)

Ad Maiora is an Italian-based Search Engine Marketing (SEM) firm. International brand building, lead generation, public relations, and targeted online marketing strategy.

Leigh Rowan’s Education

University of California, Santa Cruz

BA with Honors , Italian Studies , 2000 — 2004
Apicius Culinary Institute of Florence

Proficiency in Italian Regional Cuisine and Wine 2003 — 2003

Additional Information

Leigh Rowan’s Websites:

Leigh Rowan’s Interests:

culinary arts, Italian, sportfishing, emerging media, music, flyfishing, camping, global travel, politics, Burning Man, organic food, non-profit work

Leigh Rowan’s Groups:

San Francisco Bay Area Interactive Group (SF BIG), UC Santa Cruz Alumni, Dante Alighieri Society of Santa Cruz, SlowFood USA, TED@Aspen 2008 and TED@PalmSprings 2009 Attendee