Leif Carlsen

Leif Carlsen

Managing Director at PC-WARE Danmark A/S

Copenhagen Area, Denmark

Current
  • Managing Director at PC-WARE Danmark A/S, Farum (formerly known as Ravenholm Computing A/S)
  • Nordic Director of Purchase & Logistics at PC-WARE Danmark A/S, Farum (formerly known as Ravenholm Computing A/S)
Past
  • Vice Managing Director at Ravenholm Computing A/S, Farum
  • Nordic Purchase Manager at Ravenholm Computing A/S, Glostrup
  • Country Manager at Acer Scandinavia A/S, Copenhagen
  • Marketing Director at mermaid technology a/s, Copenhagen
  • Purchase Manager at Home Office Division - Tele Danmark PC Retail, Aarhus
  • Purchaser at Home Office Division - Fredgaard Radio A/S, Copenhagen
  • Product Manager at Home Office Division - THORN EMI International (Fona), Hvidovre
  • Sales Leader at Consumer Electronics Division - Bilka, Aarhus and Slagelse
  • Self-employed at Tenax (Atari Hardware Reseller)
  • Support Manager at Atari Corporation Scandinavia AB
  • Supervisor at Computer Equipment, Consumer Electronics Division - Bilka, Aarhus
  • Trainee at Consumer Electronics Division - Bilka (Hypermarket), Aarhus
Education
  • Various
  • Århus Købmandsskole
  • Sabro Korsvejskolen
Connections
500+ connections
Industry
Computer Software
Websites

Leif Carlsen’s Summary

- Motivational and fair leadership achieved through almost 20 years active and practical work with general management
- Teambuilder
- Troubleshooter
- Take initiative
- Demanding
- Detail orientated
- Good judgement
- Well-organized and structured with emphasis on a disciplined working style
- Conscientious and hard working
- High ethical standard
- Good sense of humour
- Impatient

Leif Carlsen’s Specialties:

- Comprehensive management knowledge
- Comprehensive sales and marketing knowledge
- Comprehensive knowledge regarding purchasing and product portfolio management including negotiation and implementation of contracts


Leif Carlsen’s Experience

  • Managing Director

    PC-WARE Danmark A/S, Farum (formerly known as Ravenholm Computing A/S)

    (Public Company; 11-50 employees; Computer Software industry)

    November 2004Present (4 years)

    Appointed as Managing Director.

  • Nordic Director of Purchase & Logistics

    PC-WARE Danmark A/S, Farum (formerly known as Ravenholm Computing A/S)

    (Privately Held; 11-50 employees; Computer Software industry)

    October 2002Present (6 years 1 month)

    Member of Management team. My appointment as Nordic Purchasing Director was designed to place more emphasis on my position in regards to the rest of the Nordic organisation as we wanted to speed up the process and reap the benefits of a large-scale operation more quickly than originally planned. In addition, I was given the responsibility for our distribution sales. Back in October 2002 I was also given the unofficial role of Deputy Director. In practice, this meant that I functioned as the day-to-day manager for the business when our Managing Director/Group Director were not in the office.

  • Vice Managing Director

    Ravenholm Computing A/S, Farum

    (Privately Held; 11-50 employees; Computer Software industry)

    November 2003October 2004 (1 year)

    Appointed as Vice Managing Director. Member of Management team. My unofficial role as Deputy Director and day-to-day manager was formalized in the form of my appointment as Vice Managing Director.

  • Nordic Purchase Manager

    Ravenholm Computing A/S, Glostrup

    (Privately Held; 11-50 employees; Computer Software industry)

    April 2002September 2002 (6 months)

    Member of Management team. Overall responsibility for entering into Nordic commercial agreements, as well as the consolidation of the Nordic purchasing volumes. The driving force behind the streamlining and optimization of commercial terms and conditions, including the development and implementation of our own trade agreement, supplier consolidation and optimization of gross profit and transactional cost.

  • Country Manager

    Acer Scandinavia A/S, Copenhagen

    (Public Company; 11-50 employees; Computer Hardware industry)

    April 2000March 2002 (2 years)

    Daily manager of the Danish subsidiary of Acer Inc. Overall responsibility for sales, marketing, finance, logistics, personnel and general affairs. Driving force behind developing and implementing a Danish partner program, which resulted in 30 signed partner agreements in under five months.

  • Marketing Director

    mermaid technology a/s, Copenhagen

    (Privately Held; 51-200 employees; Computer Hardware industry)

    August 1997March 2000 (2 years 8 months)

    Member of the Management Team and shareholder. Responsible for Marketing, Purchase, Customer Service and Retail Outlets. One of the driving forces behind the mermaid concept and corporate identity

  • Purchase Manager

    Home Office Division - Tele Danmark PC Retail, Aarhus

    (Public Company; 51-200 employees; Consumer Electronics industry)

    October 1995July 1997 (1 year 10 months)

    Responsible for Home Office Product Management for approximately 55 Teleshops and 10 UNIPRO specialized computer shops, including planning of both marketing and purchasing. Involved in negotiating and implementing an outsourcing agreement on the warehousing and distribution of all IT-equipment for the Tele-shops and UNIPRO.

  • Purchaser

    Home Office Division - Fredgaard Radio A/S, Copenhagen

    (Public Company; 201-500 employees; Consumer Electronics industry)

    June 1994September 1994 (4 months)

    Responsible for the build-up of the Home Office Division in approx. 33 Fredgaard and Super Radio outlets, including planning of both marketing and purchasing. Also responsible for assortment control and purchasing of accesories and satellite equipment.

  • Product Manager

    Home Office Division - THORN EMI International (Fona), Hvidovre

    (Privately Held; 501-1000 employees; Consumer Electronics industry)

    October 1991May 1994 (2 years 8 months)

    Responsible for the build-up of the Home Office Division in approximately 53 Fona outlets, including planning of both marketing and purchasing. Throughout the three years I was Product Manager for the Home Office department our sales grew from 45 million DKK to 131 million DKK. This was due in part to a good business accumen and a well-timed investment in mobile telephones.

  • Sales Leader

    Consumer Electronics Division - Bilka, Aarhus and Slagelse

    (Privately Held; 11-50 employees; Consumer Electronics industry)

    July 1989September 1991 (2 years 3 months)

    My first management position including staff management of 20 employees.

  • Self-employed

    Tenax (Atari Hardware Reseller)

    (Privately Held; 1-10 employees; Computer Hardware industry)

    February 1989June 1989 (5 months)

    Partnership with one of Atari's smaller dealers, who sold IT-equipment (primarily Atari and Commodore hardware) and service to small and medium-sized companies.

  • Support Manager

    Atari Corporation Scandinavia AB

    (Privately Held; 1-10 employees; Computer Hardware industry)

    June 1988January 1989 (8 months)

    Performing both technical and sales support to Atari Resellers in Denmark.

  • Supervisor

    Computer Equipment, Consumer Electronics Division - Bilka, Aarhus

    (Privately Held; 11-50 employees; Consumer Electronics industry)

    August 1987May 1988 (10 months)

    After completing my Trainee period, I continued in the same department as Supervisor for the department for Computer Equipment.

  • Trainee

    Consumer Electronics Division - Bilka (Hypermarket), Aarhus

    (Privately Held; 11-50 employees; Consumer Goods industry)

    August 1985July 1987 (2 years)

    My basic, practical business education including both specific (Consumer Electronics Business School) and general training (general business school).


Leif Carlsen’s Education

  • Various

    Various, Various courses in connection with previous jobs, for example Management & Communication, Accounting, 19852006

  • Århus Købmandsskole

    EFG Handel & Kontor, Commerce & Trade, 19851985

  • Sabro Korsvejskolen

    19741984


Additional Information

Leif Carlsen’s Websites:

Leif Carlsen’s Interests:

Golf fanatic :o) Keeping up with new trends in the areas of computing and new technology. Reading books, typically management and biographies. Movies. Relaxing with my family and friends.

Leif Carlsen’s Groups:

July 2000: Chairman of the Board, uni-shop aps, Copenhagen.
Chairman of the Board of uni-shop aps, which is a computer retailer. I own 50% of this shop as a sleeping partner via my investment company, Carlsen Holding ApS

April 2001 – September 2001: Member of the Board, LPE ApS (CMLiving), Copenhagen.
Member of the Board of LPE ApS, which is a small dot com company developing and selling content management solutions for real estate resellers. Unfortunately the company was forced to close in September 2001 as a result of lack of orders., IT-Branchen

  •    Institut for Selskabsledelse
  •    IT-Branchens Rollemodeller

Leif Carlsen’s Contact Settings

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