Manager, Business Analytics at Fruugo
Finland
- Current
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- Manager, Business Analytics at Fruugo
- Past
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- Service Analyst at Ego Beta
- Senior Consultant, Search Marketing and Web Analytics at Satama Interactive
- Consultant at Satama Interactive
- Project Manager at Satama Interactive
- Project Manager at Sonera, TeliaSonera
- Education
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- Taideteollinen korkeakoulu - Konstindustriella högskolan
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Leevi Kokko’s Summary
Web analytics and search marketing are my core competencies: I'm able to help whether you need a KPI dashboard, a shopping cart tracking set-up, website visibility analysis or an SEM campaign.
I have one foot in the server room and the other in a board room - being able to understand both sides. Having hands-on experience in frontend development (and still doing an occasional hack every now and then :-), I'm able to translate business needs into the techie-talk. My strong background as a project manager also gives me access to processes and practices beyond an average consultant.
Leevi Kokko’s Specialties:
Web Analytics (systems deployment as well as analysis)
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM - Certified Google Adwords Professional)
Web application development
Project management
Leevi Kokko’s Experience
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Manager, Business Analytics
Fruugo
(Internet industry)
January 2009 — Present (7 months)
Fruugo is an e-commerce start-up with a vision of making easy and secure cross-border online shopping a reality, bringing together retailers and consumers across Europe. Using Fruugo means being able to use your own language, currency and preferred payment method even when buying from other countries.
I'm responsible for the operational analytics of Fruugo, ranging from methodologies and facilitation to result delivery and analysis across all Fruugo operations, be it marketing, sales, fulfillment or user experience. Having strong web analytics expertise, I also translate related business requirements into web analytics specifications and work with developers through the implementation to secure reliable view to the user behavior on the site.
In the area of search marketing, I've built Fruugo's SEO targeting concept, related documentation, and supervised the implementation of our search strategy. -
Service Analyst
Ego Beta
(Internet industry)
June 2007 — January 2009 (1 year 8 months)
In my role as a service analyst I was primarily responsible for making sure the service design process of Ego Beta was informed with relevant data through various channels, such as web analytics. At Ego Beta I lead and participated in numerous vendor evaluations for both startups and big corporations, facilitated KPI definition work and web analytics implementations. I also made sure the online services Ego Beta built were extremely search engine friendly, and ran full service SEM activities for selected clients.
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Senior Consultant, Search Marketing and Web Analytics
Satama Interactive
(Public Company; 201-500 employees; SAT1V; Internet industry)
January 2007 — June 2007 (6 months)
Consulting various brands in search marketing and web analytics, leading and participating in a number of projects for clients such as Vodafone and Nokia, often in a demanding multi-vendor project organization. In 2007 I was appointed as a senior consultant with the leadership responsibility for Satama's search marketing team.
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Consultant
Satama Interactive
(Public Company; 201-500 employees; SAT1V; Internet industry)
January 2005 — December 2006 (2 years)
Consulting on search and web analytics, with wide variety of cases: analytics implementations to campaigns and e-commerce sites, SEO consultation, informing design process with web analytics and training clients & in-house teams were on my agenda, to name few activities.
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Project Manager
Satama Interactive
(Public Company; 201-500 employees; SAT1V; Internet industry)
February 2003 — December 2004 (1 year 11 months)
As a project manager at Satama, I had a large project portfolio - anything from online campaign management to business-critical web application projects. Even as a project manager, my work included consulting on web analytics and search issues. The ever-growing demand on these areas finally led me to become a full-time consultant in Jan 2005.
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Project Manager
Sonera, TeliaSonera
(Public Company; 10,001 or more employees; TLSN; Internet industry)
January 1999 — February 2003 (4 years 2 months)
During my years at Sonera, I was involved in development of many online spearheads for company's growth areas, such as eLearning. Also general R&D of municipal & health sector online services was my turf. Mostly this meant managing tailored pilot projects, from requirement capture to actual delivery. In parallel, projects in CMS development, localization deployment and UI design process were on my agenda.
Later I became the project manager for browser-based SME business tool suite, developed and launched in cooperation with Sonera's partner network. In this role, I was involved in concepting and developing Sonera's overall ASP (application service provisioning) service offering. Managing partner and subcontractor relationships was also an important part of my daily activities.
Leevi Kokko’s Education
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Taideteollinen korkeakoulu - Konstindustriella högskolan
MA , New Media , 2002 — 2009
Additional Information
Leevi Kokko’s Websites:
Leevi Kokko’s Interests:
Snooker, 80's music videos, sailing, Mopar/muscle cars
Leevi Kokko’s Contact Settings
Interested In:
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