Lee Steele

Current

• President at Strategic Insight, LLC

Past

• Director of Marketing at Omega Legal Systems, Inc.
• Owner at Anacot, LLC
• Marketing Manager at Penn Racquet Sports

• Sr. Product Manager at Igloo Corp
• Area Sales Manager at Polaroid Corp

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Education

• University of Missouri-Columbia

Recommended

8 people have recommended Lee

Connections

94 connections

Industry

Marketing and Advertising

Websites

• Follow Lee on Twitter

Lee Steele’s Summary

Over 25 years of experience in Sales Management, Product Management, Advertising, eCommerce, Strategic Planning, Market Research and Public Relations. Published author on marketing, internet strategy and business development.

Sales & Marketing experience with a number of consumer products companies, including Polaroid, Wilson Sporting Goods, Igloo and Penn Racquet Sports.

Former Director of Marketing for a leading software provider to the legal market.

As the Owner/Principal Marketing Consultant at Strategic Insight, Lee has provided expert marketing advice & counsel to over 100 small, mid-size and Fortune 500 companies in more than 25 different industries, including computer hardware & software, financial services, consumer products, healthcare, real estate, retail, public utilities, non-profits and more.

Lee Steele’s Specialties:

- Creating & managing search engine ad campaigns for clients of all sizes & budgets. Creative, effective and affordable. More than 10 years experience in designing winning internet ad campaigns.

- Follow Lee at http://twitter.com/wleesteele for insider tips, news & insights on Search Engine Marketing.

Lee Steele’s Experience

• President

  Strategic Insight, LLC

  (Marketing and Advertising industry)

  April 1991 — Present (18 years 9 months)

  Has provided expert marketing advice & counsel to over 100 small, mid-size and Fortune 500 clients in more than 25 different industries, including healthcare, financial services, retail, computer hardware & software, ecommerce, real estate, consumer products, telecommunications, non-profits and more. Clients include IBM, Budget Rent a Car, Texaco, the Tennis Industry Assoc and the United Nations.
  
  Strategic Insight's primary focus is on creating & managing search engine ad campaigns for clients of all sizes & budgets.

• Director of Marketing

  Omega Legal Systems, Inc.

  (Computer Software industry)

  May 2007 — September 2008 (1 year 5 months)

  Responsible for all marketing activities for this legal software company, including developing annual Marketing Plans, writing/creating Print & Internet Advertising, Press Releases, Company Brochures, Product Datasheets, Quarterly Newsletters, Sales Tools, conducting Market Research and managing company Website content.
  
  New client sales increased 77% during my tenure at Omega - generating the highest annual sales volume in 6 years.

• Owner

  Anacot, LLC

  (Retail industry)

  September 2002 — April 2007 (4 years 8 months)

  Owner/Operator of $480K retail store. Responsible for all retail operations, including sales, service, staffing, advertising, creation of all marketing brochures, press releases, designed new company website, inventory control, A/R, A/P, and P&L.
  
  Created & executed new Internet ad campaign that expanded sales to customers in 32 states and increased total retail sales by 70% in first 2 years.

• Marketing Manager

  Penn Racquet Sports

  (Sporting Goods industry)

  April 1987 — March 1991 (4 years )

  Responsible for New Product Development, Pricing, Packaging, Sales Forecasting, Product Datasheets, Advertising, Promotion, Trade Shows, Sourcing.
  
  Executed national tv & print ad campaign that grew Penn to #1 in Market Share in tennis balls.
  
  Developed & launched Penn's first line of men's & women's performance tennis shoes.

• Sr. Product Manager

  Igloo Corp

  (Sporting Goods industry)

  August 1982 — December 1985 (3 years 5 months)

  Responsible for advertising, new product development, pricing, packaging, sales forecasting, promotions, trade shows.
  
  Developed/executed national tv & print ad campaign, featuring Super Bowl QB Joe Theisman, that increased Igloo's market share by 10% in first year.
  
  Developed 3 successful new products that generated over $8M in first year sales.

• Area Sales Manager

  Polaroid Corp

  (Consumer Electronics industry)

  December 1978 — July 1982 (3 years 8 months)

  Responsible for direct key account sales to 4 regional retail chains generating over $6M/year in sales, plus managing 6 direct-report sales reps in 3-state area.

Lee Steele’s Education

• University of Missouri-Columbia

  B.S. , Marketing , 1969 — 1973

Additional Information

Lee Steele’s Websites:

• Follow Lee on Twitter

Lee Steele’s Interests:

marketing, internet marketing, advertising, internet advertising, search engine advertising, search engine marketing,

Lee Steele’s Groups:

Two-term Past President of AZ Business Alliance. Member, Executives Assoc of Greater Phoenix. Co-Chairman of Greater Phoenix Chamber of Commerce Technology Committee. Member, Super Bowl XXX Website Design Team.

•    Mizzou Alumni
•    eMarketing Association Network
•    Phoenix Advertising and Marketing Professionals
•    SearchEngineWatch.com Forums
•    MarketingProfs
•    Business Success Network Presented By the CKME Group

Lee Steele’s Honors:

Certified Professional Consultant (CPC) by the Academy of Professional Consultants & Advisors. Published author of over 25 articles on marketing & internet advertising. Engaging public speaker, lecturer. Official Marketing Consultant to the ASU/AZ Technology Incubator member companies.

Lee Steele’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch